The Top 10 Room Booking Sites in the U.S., UK and India for February 2016
Photo Credit: Trivago's aggressive advertising in multiple international markets give it a global edge where others fall short. Trivago
Skift Take
We're surprised that U.S. hotel chains did not have a stronger global showing, but we're not surprised by Trivago and Airbnb's strength.
When it comes to global accommodations brands, Airbnb and Trivago have an edge that their rivals likely envy.
In a compilation by analytics firm Similarweb of the most visited room booking sites in the U.S., UK, and India, the room-sharing site and hotel metasearch giant were the only two brands to make all three lists.
Note: This is focused on hotel and accommodation sites exclusively, and excludes OTAs that also book vacation packages, airfare, and more.
We have found Similarweb's traffic stats to be a relatively good barometer of web activity and much more accurate than other traffic comparison sites — at least as far as proportional comparison goes.
Below are charts featuring the top 10s from each market. We've highlighted the brand with the highest mobile usage in each: Choicehotels.com, Travelodge.co.uk, and Trivago.in. For
