First Free Story (1 of 3)

More travel executives get their mission-critical industry news from Skift than any other source on the planet.

Already a member?

Ed: We’re starting a new monthly feature on top trafficked sites in various sectors in travel, using data from SimilarWeb. We have found SimilarWeb’s traffic stats to be the most reliable barometer of consumer web activity, easily besting other comparison sites like Quantcast, Compete, Alexa, and others.

Yesterday we looked at the top online booking sites around the globe, and today we’re looking at the top airline sites from around the world, traffic wise, for October 2013. The biggest observation: the low-cost carriers are ascendant in online, driving tons of traffic, with Ryanair, AirAsia, easyJet and Southwest being the top four airline sites on the planet.

There is a big structural reason for the high traffic to these sites: low-cost airlines prohibit online booking sites such as Priceline, Expedia, and others to show their fares, so the airline sites are the only direct source of booking the tickets for them. Plus, many of them add fees for booking via any method other than online. So voilà!, lots of internet traffic. It helps explain why Ryanair runs advertisements for other travel providers on its website.

Then, besides the biggest U.S. airlines and British Airways, Emirates and Turkish are on the up, driven in large part by their general marketing savviness. Latin American, Japanese, and additional low-cost carriers make up the rest.

Rank Site Estimated Visits, October 2013 Time On Site (in Minutes) Page Views per Visit Leading Country
1 Ryanair.com 22.4 Million 5:08 3.16 United Kingdom 23.25%
2 AirAsia.com 16.2 Million 11:03 8.16 Malaysia 28.17%
3 Easyjet.com 15.2 Million 9:00 5.68 United Kingdom 35.52%
4 Southwest.com 15.1 Million 7:11 7.48 United States 97.38%
5 Delta.com 14.4 Million 8:57 8.92 United States 86.89%
6 United.com 12.4 Million 8:42 9.52 United States 83.93%
7 AA.com 12.1 Million 6:20 6.71 United States 83.44%
8 Emirates.com 8.9 Million 8:18 6.99 United States 18.15%
9 Tam.com.br 8.4 Million 5:12 3.61 Brazil 93.78%
10 Wizzair.com 8.2 Million 7:31 5.8 United Kingdom 22.74%
11 Lufthansa.com 6.8 Million 5:10 4.62 Germany 31.45%
12 Lan.com 6.6 Million 8:05 7.33 Chile 30.44%
13 Jetstar.com 6.6 Million 8:14 6.17 Australia 34.45%
14 Jetblue.com 6.4 Million 8:09 7.7 United States 88.46%
15 Voegol.com.br 5.6 Million 9:06 6.27 Brazil 96.22%
16 Cebupacificair.com 5.4 Million 9:46 7.63 Philippines 64.71%
17 Turkishairlines.com 5.2 Million 7:00 6.71 Turkey 51.69%
18 Klm.com 5.1 Million 5:20 5.3 Netherlands 24.34%
19 Ana.co.jp 5 Million 7:35 10.09 Japan 89.35%
20 Lionair.co.id 5 Million 15:46 8.44 Indonesia 92.08%
21 Voeazul.com.br 4.8 Million 3:00 2.32 Brazil 96.70%
22 Airfrance.fr 4.4 Million 7:41 7.35 France 81.80%
23 USairways.com 4.2 Million 7:07 6.11 United States 91.91%
24 Aircanada.com 4.2 Million 6:49 7.23 Canada 74.48%
25 Jal.co.jp 4.1 Million 6:52 9.28 Japan 90.96%
26 Qatarairways.com 3.8 Million 7:21 5.87 United States 15.43%
27 Cathaypacific.com 3.8 Million 8:42 10.47 Hong Kong 22.46%
28 Qantas.com.au 3.2 Million 8:14 8.36 Australia 78.83%
29 Malaysiaairlines.com 3.1 Million 7:41 6.4 Malaysia 54.57%
30 Aeroflot.ru 3.1 Million 6:53 7.92 Russian Federation 81.89%