Editor: We started a new monthly feature last month on top trafficked sites in various sectors in travel, using data from SimilarWeb. We have found SimilarWeb’s traffic stats to be a relatively good barometer of web activity, better than other traffic comparison sites, at least as far as proportional comparison goes. This month we’re focusing on something close to home, the travel industry news and information sites.

The travel business media and information companies are a strange and archaic lot: For being the chroniclers of the world’s largest and most creative industry, most of these companies have not managed the legacy-to-digital transition well, and have not been able to take advantage of the latest and best digital tools to scale their businesses in digital. Many of these once-storied industry brands have a long history in print, and online they have been sub-standard, with a sub-scaled reach.

Of course this isn’t just true of the travel sector, it has been true of other industry sectors, but a lot of those sectors — media, technology and finance being three prime examples — have already been disrupted by new digital-only players since Internet came along, and travel has just started seeing some of those over the last few years.

In the list below, some of the top ones are owned by larger media conglomerates, such as FlightGlobal (by Reed Business), AviationWeek (by Penton) and TravelWeekly (by Northstar), and the rest of the are independents or smaller companies. Many on this list will wither over a period of time. 2014 will be an interesting year with this bunch, that’s for sure.

Besides SimilarWeb, we’ve added a column on verified numbers on visits, if available, mostly through official media kits.

RANKSITEESTIMATED VISITS, NOV 2013/SimilarwebPAGE VIEWS PER VISIT% FROM SOCIALVERIFIED VISITS, IF AVAILABLESITE LAUNCH
1FlightGlobal.com1M3.306.68N/A2006
2Skift.com780K3.7129.33970K (Google Analytics)Aug 2012
3AviationWeek.com970K2.2821.95800K (Mediakit 2014)1998
4Tnooz.com350K2.1315.94245K (Media Kit, Sept 2013)2009
5TravelWeekly.com230K2.713.5330K UVs (2013 Media kit)1999
6ETurboNews.com160K1.534.07N/A2001
7Hospitalitynet.org150K2.112.02N/A1998
8AINOnline.com150K2.125.57N/A1998
9Centreforaviation.com140K2.191.5N/A2000
10HotelNewsNow.com140K1.782.71N/A2008
11BigHospitality.co.uk110K2.43.18N/A2007
12NYCAviation.com90K2.0321.81110K UVs (Site Media Kit)2004
13ATWOnline.com80K2.383.3N/A1998
14TravelAgentCentral.com70K2.298.05126K (Media Kit, Oct 2013)2001
15TravelWeekly.co.uk65K2.645.19N/A2000
16TravelMole.com65K2.172.53N/A1999
17HotelierMiddleEast.com65K3.294.1390K UVs (Media Kit 2013)2008
184Hoteliers.com60K1.710.94N/A2002
19HotelManagement.net60K2.150.89N/A2010
20MoodieReport.com60K1.727.35N/A2003
21HotelMarketing.com55K1.931.87N/A1998
22TravelPulse.com50K2.457.26110K UVs (2014 Media Kit)2002
23BreakingTravelNews.com50K2.282.89233K (Media Kit Oct 2013)2003
24Hotelsmag.com50K3.22.1N/A1999
25Meetings-Conventions.com40K2.152.36N/A1998
26Eyefortravel.com35K2.65.18N/A2000
27SuccessfulMeetings.com30K2.943.56N/A2010
28TravelDailyMedia.com30K1.578.3234K (Media Kit 2013)2010
29TTGdigital.com25K2.515.2336K UVs (Media Kit)2003
30BusinessTravelNews.com20K1.941.56N/A2010