The Top 28 Consumer Travel Media Sites Around The World

Ed: We’re starting a new monthly feature on top trafficked sites in various sectors in travel, using data from SimilarWeb. We have found SimilarWeb’s traffic stats to be a relatively good barometer of consumer web activity, better than other traffic comparison sites, at least as far as proportional comparison goes.

So far we’ve looked at the top online booking sites, the top airline sites, and the top hotel brand sites around the globe, and today we’re looking at the top travel media/content sites from around the world (in terms of traffic), for October 2013. The focus below is English-language sites, and likely there are bigger Chinese and other language travel content sites. We’ve left out TripAdvisor here because of its reliance on user-generated content, but if it was included it would be on top.

Takeaways: LonelyPlanet is still big in standalone travel media brands, and there are so many ways it could grow if done well under the new ownership. Travel magazines still have along way to go in online. And generalist portals could still play a big role in the travel content world.