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In terms of airline web traffic, low-cost carriers are leading the pack, namely Southwest in the U.S., Ryanair and easyJet in the UK, and SpiceJet in India.

More and more, airlines are lowering prices and engaging with customers directly, to bypass those online travel agencies (OTAs) and offline agents, and try to win the direct booking wars.

In a compilation by analytics firm SimilarWeb of the top ten most-visited airline sites in the U.S., UK, and India, major international brand British Airways was the only one hitting all three lists.

We’ve found SimilarWeb’s traffic stats to be a relatively good barometer of web activity and much more accurate than other traffic comparison sites — at least as far as proportional comparison goes.

Note: This is focused on individual airline sites exclusively, and excludes OTAs that book airfare, vacation packages, and more.

Below are charts featuring the top ten from each market. We’ve highlighted the brand with the highest mobile usage in each: Spirit.com, Emirates.com, and AirAsia.com. Look below each chart for takeaways.

Top 10 U.S. Airline Sites

# Site Combined Traffic Desktop Traffic Mobile Traffic Mobile Share
1 southwest.com 44,951,568 26,462,034 18,489,534 41.13%
2 aa.com 30,353,743 17,793,749 12,559,994 41.38%
3 delta.com 25,477,176 15,627,120 9,850,055 38.66%
4 united.com 23,973,270 15,627,120 8,346,150 34.81%
5 jetblue.com 12,069,181 6,863,036 5,206,145 43.14%
6 spirit.com 7,482,543 3,726,656 3,755,887 50.20%
7 alaskaair.com 5,906,645 3,776,763 2,129,881 36.06%
8 flyfrontier.com 5,567,545 3,152,519 2,415,026 43.38%
9 virginamerica.com 3,107,793 2,117,700 990,094 31.86%
10 britishairways.com 1,739,540 1,334,922 404,618 23.26%

U.S. Mobile and Desktop Data – June 2016

The Takeaway: As Americans lean toward domestic travel rather than international, Southwest — a budget airline that avoids OTAs — is aptly ahead in web traffic. Another low-cost airline, Spirit, grabbed the largest mobile share.

Top 10 UK Airline Sites

# Site Combined Traffic Desktop Traffic Mobile Traffic Mobile Share
1 ryanair.com 13,915,781 7,114,023 6,801,759 48.88%
2 easyjet.com 8,954,378 4,838,582 4,115,796 45.96%
3 wizzair.com 7,290,601 3,244,228 4,046,373 55.50%
4 britishairways.com 6,378,640 4,001,593 2,377,046 37.27%
5 virgin-atlantic.com 1,219,835 716,261 503,575 41.28%
6 emirates.com 1,179,392 498,318 681,075 57.75%
7 norwegian.com 881,114 419,642 461,473 52.37%
8 klm.com 811,928 457,503 354,425 43.65%
9 lufthansa.com 640,227 374,681 265,546 41.48%
10 aerlingus.com 604,102 260,787 343,316 56.83%

UK Mobile and Desktop Data – June 2016

The Takeaway: With the pro-Brexit vote at the end of June, and the subsequent weakening of the pound, international travel may get tougher and more expensive for UK citizens. Those who can still afford it may rely on budget carriers like Ryanair, easyJet, and Wizz Air more than ever.

Top 10 India Airline Sites

# Site Combined Traffic Desktop Traffic Mobile Traffic Mobile Share
1 jetairways.com 3,520,569 2,007,945 1,512,624 42.97%
2 spicejet.com 2,473,281 1,516,292 956,990 38.69%
3 airindia.in 1,872,278 1,213,343 658,935 35.19%
4 airasia.com 1,871,053 1,063,367 807,686 43.17%
5 goair.in 946,199 596,852 349,347 36.92%
6 emirates.com 754,704 529,722 224,982 29.81%
7 airvistara.com 525,378 354,961 170,417 32.44%
8 qatarairways.com 481,668 292,117 189,551 39.35%
9 etihad.com 388,372 241,884 146,488 37.72%
10 britishairways.com 251,777 188,508 63,269 25.13%

India Mobile and Desktop Data – June 2016

The Takeaway: Since the Indian government loosened restrictions in mid-June, allowing some domestic airlines to fly overseas, we may see Indian airlines growing and catching up to their counterparts in the UK and U.S. Another budget airline, AirAsia, came out ahead in mobile share.

similarweb logoThis data is provided by SimilarWeb. Read more about SimilarWeb’s data and services on its blog.

Photo Credit: A Southwest Airlines jet lands at Love Field in Dallas. The airline's website had more web traffic than any other U.S. airline site in June 2016. LM Otero / Associated Press