Articles tagged “media”

For being one of the most important business, political, and tourism stories, a lot of Africa coverage tends to only hit a few notes. Here are some ideas on how travel reporting can evolve, and incorporate more voices and add deeper perspectives.

Selling off the business that helped subsidize editorial content was certainly a brave move, but if — and it's a big if — Andrew Harper can work out how to make money purely from publishing, then it might just turn out to be a masterstroke.

Truth in consumer travel coverage is a rare commodity in this day and age of influencers, paid content and the pursuit of profit. But one bespoke media company thinks it can succeed solely by sending writers around the world, paying the travel bills along the way.

The majority of first travel searches have no mention of a brand or destination, putting publishers of digital destination information in a uniquely influential position. Yet publishers are challenged to differentiate themselves in an arena with an overwhelming number of options.

The majority of first travel searches have no mention of a brand or destination, putting publishers of digital destination information in a uniquely influential position. Yet publishers are challenged to differentiate themselves in an overwhelming number of options.

"According to Skift” has become the new lingo in travel. That is a really big deal. It’s about reputation. Perception. Image. Skift has become an authority. As the “go-to source.” As the expert. We are very proud.

Amid all the song and dance described here, professional critics have to work even harder to discern the everyday diner experience from a show put on solely for a critic's benefit.

Upside is trying to reach a more high-yielding audience of business travelers through its partnership with The Wall Street Journal. Whether the Upside experience ends up resonating with its users over the long term is another story.

"Great nations start stoic and die epicurean." Curiosity + Constraints, the Skift formula in the last five years.

Each of these media brands is different, but they have the same thing in common: well-heeled readers who will pay a premium to travel together.