Articles tagged “media”

Business Travel

Trying to Make Money in Consumer Travel Media

Selling off the business that helped subsidize editorial content was certainly a brave move, but if — and it's a big if — Andrew Harper can work out how to make money purely from publishing, then it might just turn out to be a masterstroke.

Patrick Whyte, Skift | 6 years ago

Business Travel

Decades-Old Travel Media Company Andrew Harper Goes Back to Basics

Truth in consumer travel coverage is a rare commodity in this day and age of influencers, paid content and the pursuit of profit. But one bespoke media company thinks it can succeed solely by sending writers around the world, paying the travel bills along the way.

Laura Powell, Skift | 6 years ago

Media and PR

New Skift Research Report Looks at the Challenges for Online Travel Media in 2018

The majority of first travel searches have no mention of a brand or destination, putting publishers of digital destination information in a uniquely influential position. Yet publishers are challenged to differentiate themselves in an arena with an overwhelming number of options.

Haixia Wang, Skift Research | 6 years ago

Online Travel

Online Travel Media — Skift Research Looks at Who Stands Out in 2018

The majority of first travel searches have no mention of a brand or destination, putting publishers of digital destination information in a uniquely influential position. Yet publishers are challenged to differentiate themselves in an overwhelming number of options.

Haixia Wang, Skift Research | 6 years ago

Announcements

According to Skift: The New Lingo In Travel

"According to Skift” has become the new lingo in travel. That is a really big deal. It’s about reputation. Perception. Image. Skift has become an authority. As the “go-to source.” As the expert. We are very proud.

Rafat Ali, Skift | 6 years ago

Business Travel

Wall Street Journal Launches Online Travel Site Powered by Upside

Upside is trying to reach a more high-yielding audience of business travelers through its partnership with The Wall Street Journal. Whether the Upside experience ends up resonating with its users over the long term is another story.

Andrew Sheivachman, Skift | 6 years ago

Announcements

On Skift Turning Five and the Magic of Showing Up Every Day

"Great nations start stoic and die epicurean." Curiosity + Constraints, the Skift formula in the last five years.

Rafat Ali, Skift | 7 years ago

Tourism

Why The Nation and Other Magazines Look to Luxury Travel to Pay the Bills

Each of these media brands is different, but they have the same thing in common: well-heeled readers who will pay a premium to travel together.

Laura Powell, Skift | 7 years ago

Media and PR

How Travel Media Missed the Digital Leap

Andrew Sheivachman, Skift | 7 years ago

Media and PR

National Geographic’s New TV Direction — Digital Marketing News This Week

Does National Geographic's push into original scripted TV signal that the industry is shifting away from bland travel reality shows and snooze-worthy programming about cruises and Las Vegas? We sure hope so.

Jeremy Kressmann, Skift | 7 years ago