Page 3

Articles tagged “media”

Business Travel

Wall Street Journal Launches Online Travel Site Powered by Upside

Upside is trying to reach a more high-yielding audience of business travelers through its partnership with The Wall Street Journal. Whether the Upside experience ends up resonating with its users over the long term is another story.

Andrew Sheivachman, Skift | 5 years ago

Wall Street Journal Launches Online Travel Site Powered by Upside

Announcements

On Skift Turning Five and the Magic of Showing Up Every Day

"Great nations start stoic and die epicurean." Curiosity + Constraints, the Skift formula in the last five years.

Rafat Ali, Skift | 6 years ago

On Skift Turning Five and the Magic of Showing Up Every Day

Tourism

Why The Nation and Other Magazines Look to Luxury Travel to Pay the Bills

Each of these media brands is different, but they have the same thing in common: well-heeled readers who will pay a premium to travel together.

Laura Powell, Skift | 6 years ago

Why The Nation and Other Magazines Look to Luxury Travel to Pay the Bills

Media and PR

How Travel Media Missed the Digital Leap

Andrew Sheivachman, Skift | 6 years ago

How Travel Media Missed the Digital Leap

Media and PR

National Geographic’s New TV Direction — Digital Marketing News This Week

Does National Geographic's push into original scripted TV signal that the industry is shifting away from bland travel reality shows and snooze-worthy programming about cruises and Las Vegas? We sure hope so.

Jeremy Kressmann, Skift | 6 years ago

National Geographic’s New TV Direction — Digital Marketing News This Week
Free Read

Media and PR

How Online Travel Can Find the Middle Ground Between Ads and Booking

In the age of smarter segmentation and targeting, utilitarian and comparison shopping ads no longer have to impact conversions.

Intent Media + Skift | 7 years ago

How Online Travel Can Find the Middle Ground Between Ads and Booking
Free Read

Media and PR

Search Isn’t Just on Search Engines Anymore, and Google Knows It

Travel brands can learn two things from Google's recent moves: brands are the new king of search, and personalized site experiences include ads.

Intent Media + Skift | 7 years ago

Search Isn’t Just on Search Engines Anymore, and Google Knows It
Free Read

Media and PR

Focusing Only on Conversions is a Big Mistake for Travel Sites

Don't get caught on the defensive - lines between transactional and on-site media revenues are blurring.

Intent Media + Skift | 7 years ago

Focusing Only on Conversions is a Big Mistake for Travel Sites
Free Read

Media and PR

How Savvy Travel Brands Embrace Comparison Shopping

There’s $2 billion of opportunity for travel brands that give cross-shopping customers what they want - even when they’re not ready to buy.

Intent Media + Skift | 7 years ago

How Savvy Travel Brands Embrace Comparison Shopping
Free Read

Hotels

The Convergence of Media and Booking Spells a New Day for Online Travel

As travel consumers become blind to advertisements and ill-conceived promotions from booking sites, there is a rising need for the smart curation of hotels and travel experiences by trusted media brands. Consumers don’t need more choices, they need better ones

Surface Hotels + Skift | 7 years ago

The Convergence of Media and Booking Spells a New Day for Online Travel