Articles tagged “media”

Tripadvisor Is a Media Business So Why Did It Unload These 8 Brands?

Tripadvisor Is a Media Business So Why Did It Unload These 8 Brands?

Dennis Schaal, Skift

While other online travel companies, such as Expedia Group, pursued robust media businesses over the years, Tripadvisor neglected it. In turn, it's now trying to make good on an unrealized opportunity. Shedding non-core assets could help with the focus.

3 months ago

The New York Times Drops Travel Section — For Now

The New York Times Drops Travel Section — For Now

Rosie Spinks, Skift

It makes practical sense that The New York Times would temporarily stop printing the travel section. But it's hard not to see the symbolism of the move.

6 months ago

The Travel Media’s Role in the Coronavirus Crisis and Recovery

The Travel Media’s Role in the Coronavirus Crisis and Recovery

Rafat Ali and Rosie Spinks, Skift

All of a sudden, the world has woken up to travel's hugely consequential role in the world. Our editors discuss how the the travel media (including Skift) should cover this industry moving forward.

6 months ago

Culture Trip Struggles to Justify Massive Investment

Culture Trip Struggles to Justify Massive Investment

Patrick Whyte, Skift

We get it, startups often have to accept substantial losses in order to quickly expand a particular business. But given the size of Culture Trip's revenue and the market in which it operates, it's difficult to see why investors have pumped more than $100 million into the business.

1 year ago

Sponsored
Skift Survey: The Future of Destination Storytelling

Skift Survey: The Future of Destination Storytelling

Brand USA + Skift

What does the future of destination storytelling and content marketing look like for destination marketers, hotels, and other sectors tasked with driving tourism efforts? Share your insights by taking our latest survey.

1 year ago

Beyond Bookings: South Africa’s Travelstart Expands Into Media Space

Beyond Bookings: South Africa’s Travelstart Expands Into Media Space

Richard Holmes, Skift

Brands love an audience, and Travelstart boasts the best online travel booking numbers in Africa. Little wonder this leading online travel agency has expanded into the media space, offering brands and destination marketing organizations access to its audience. For a fee, of course.

1 year ago

Sponsored
The Hotels, Airlines and Cruise Brands Using Premium Content to Build Loyalty

The Hotels, Airlines and Cruise Brands Using Premium Content to Build Loyalty

PressReader + Skift

Some innovative hotels, airlines, and cruise operators are using premium content to deepen their connection with guests and enhance consumer experience.

2 years ago

Lonely Planet Has a New CEO and a New Strategy

Lonely Planet Has a New CEO and a New Strategy

Patrick Whyte, Skift

The old Lonely Planet is dead. Say hello to the new "omnichannel travel platform."

2 years ago

Skift’s Travel Media Favorites of 2018

Skift’s Travel Media Favorites of 2018

Andrew Sheivachman and Skift Staff, Skift

These are the films, magazines, articles, and other pieces of media that inspired the Skift team in 2018. We look forward to being just as impressed in 2019.

2 years ago

What the Travel Media Gets So Horribly Wrong About Africa

What the Travel Media Gets So Horribly Wrong About Africa

Colin Nagy, Skift

For being one of the most important business, political, and tourism stories, a lot of Africa coverage tends to only hit a few notes. Here are some ideas on how travel reporting can evolve, and incorporate more voices and add deeper perspectives.

2 years ago

Trying to Make Money in Consumer Travel Media

Trying to Make Money in Consumer Travel Media

Patrick Whyte, Skift

Selling off the business that helped subsidize editorial content was certainly a brave move, but if — and it's a big if — Andrew Harper can work out how to make money purely from publishing, then it might just turn out to be a masterstroke.

2 years ago

Decades-Old Travel Media Company Andrew Harper Goes Back to Basics

Decades-Old Travel Media Company Andrew Harper Goes Back to Basics

Laura Powell, Skift

Truth in consumer travel coverage is a rare commodity in this day and age of influencers, paid content and the pursuit of profit. But one bespoke media company thinks it can succeed solely by sending writers around the world, paying the travel bills along the way.

2 years ago