Articles tagged “media”

Skift’s Travel Media Favorites of 2018

Skift’s Travel Media Favorites of 2018

Andrew Sheivachman and Skift Staff, Skift

These are the films, magazines, articles, and other pieces of media that inspired the Skift team in 2018. We look forward to being just as impressed in 2019.

3 weeks ago

What the Travel Media Gets So Horribly Wrong About Africa

What the Travel Media Gets So Horribly Wrong About Africa

Colin Nagy, Skift

For being one of the most important business, political, and tourism stories, a lot of Africa coverage tends to only hit a few notes. Here are some ideas on how travel reporting can evolve, and incorporate more voices and add deeper perspectives.

2 months ago

Trying to Make Money in Consumer Travel Media

Trying to Make Money in Consumer Travel Media

Patrick Whyte, Skift

Selling off the business that helped subsidize editorial content was certainly a brave move, but if — and it's a big if — Andrew Harper can work out how to make money purely from publishing, then it might just turn out to be a masterstroke.

5 months ago

Decades-Old Travel Media Company Andrew Harper Goes Back to Basics

Decades-Old Travel Media Company Andrew Harper Goes Back to Basics

Laura Powell, Skift

Truth in consumer travel coverage is a rare commodity in this day and age of influencers, paid content and the pursuit of profit. But one bespoke media company thinks it can succeed solely by sending writers around the world, paying the travel bills along the way.

5 months ago

New Skift Research Report Looks at the Challenges for Online Travel Media in 2018

New Skift Research Report Looks at the Challenges for Online Travel Media in 2018

Haixia Wang, Skift Research

The majority of first travel searches have no mention of a brand or destination, putting publishers of digital destination information in a uniquely influential position. Yet publishers are challenged to differentiate themselves in an arena with an overwhelming number of options.

6 months ago

Online Travel Media — Skift Research Looks at Who Stands Out in 2018

Online Travel Media — Skift Research Looks at Who Stands Out in 2018

Haixia Wang, Skift Research

The majority of first travel searches have no mention of a brand or destination, putting publishers of digital destination information in a uniquely influential position. Yet publishers are challenged to differentiate themselves in an overwhelming number of options.

6 months ago

According to Skift: The New Lingo In Travel

According to Skift: The New Lingo In Travel

Rafat Ali, Skift

"According to Skift” has become the new lingo in travel. That is a really big deal. It’s about reputation. Perception. Image. Skift has become an authority. As the “go-to source.” As the expert. We are very proud.

1 year ago

Wall Street Journal Launches Online Travel Site Powered by Upside

Wall Street Journal Launches Online Travel Site Powered by Upside

Andrew Sheivachman, Skift

Upside is trying to reach a more high-yielding audience of business travelers through its partnership with The Wall Street Journal. Whether the Upside experience ends up resonating with its users over the long term is another story.

1 year ago

On Skift Turning Five and the Magic of Showing Up Every Day

On Skift Turning Five and the Magic of Showing Up Every Day

Rafat Ali, Skift

"Great nations start stoic and die epicurean." Curiosity + Constraints, the Skift formula in the last five years.

1 year ago

Why The Nation and Other Magazines Look to Luxury Travel to Pay the Bills

Why The Nation and Other Magazines Look to Luxury Travel to Pay the Bills

Laura Powell, Skift

Each of these media brands is different, but they have the same thing in common: well-heeled readers who will pay a premium to travel together.

2 years ago

How Travel Media Missed the Digital Leap

How Travel Media Missed the Digital Leap

Andrew Sheivachman, Skift

2 years ago

National Geographic’s New TV Direction — Digital Marketing News This Week

National Geographic’s New TV Direction — Digital Marketing News This Week

Jeremy Kressmann, Skift

Does National Geographic's push into original scripted TV signal that the industry is shifting away from bland travel reality shows and snooze-worthy programming about cruises and Las Vegas? We sure hope so.

2 years ago