Articles tagged “media”

According to Skift: The New Lingo In Travel

According to Skift: The New Lingo In Travel

Rafat Ali, Skift

"According to Skift” has become the new lingo in travel. That is a really big deal. It’s about reputation. Perception. Image. Skift has become an authority. As the “go-to source.” As the expert. We are very proud.

7 months ago

Wall Street Journal Launches Online Travel Site Powered by Upside

Wall Street Journal Launches Online Travel Site Powered by Upside

Andrew Sheivachman, Skift

Upside is trying to reach a more high-yielding audience of business travelers through its partnership with The Wall Street Journal. Whether the Upside experience ends up resonating with its users over the long term is another story.

9 months ago

On Skift Turning Five and the Magic of Showing Up Every Day

On Skift Turning Five and the Magic of Showing Up Every Day

Rafat Ali, Skift

"Great nations start stoic and die epicurean." Curiosity + Constraints, the Skift formula in the last five years.

12 months ago

Why The Nation and Other Magazines Look to Luxury Travel to Pay the Bills

Why The Nation and Other Magazines Look to Luxury Travel to Pay the Bills

Laura Powell, Skift

Each of these media brands is different, but they have the same thing in common: well-heeled readers who will pay a premium to travel together.

1 year ago

How Travel Media Missed the Digital Leap

How Travel Media Missed the Digital Leap

Andrew Sheivachman, Skift

1 year ago

National Geographic’s New TV Direction — Digital Marketing News This Week

National Geographic’s New TV Direction — Digital Marketing News This Week

Jeremy Kressmann, Skift

Does National Geographic's push into original scripted TV signal that the industry is shifting away from bland travel reality shows and snooze-worthy programming about cruises and Las Vegas? We sure hope so.

1 year ago

Sponsored
How Online Travel Can Find the Middle Ground Between Ads and Booking

How Online Travel Can Find the Middle Ground Between Ads and Booking

Intent Media + Skift

In the age of smarter segmentation and targeting, utilitarian and comparison shopping ads no longer have to impact conversions.

2 years ago

Sponsored
Search Isn’t Just on Search Engines Anymore, and Google Knows It

Search Isn’t Just on Search Engines Anymore, and Google Knows It

Intent Media + Skift

Travel brands can learn two things from Google's recent moves: brands are the new king of search, and personalized site experiences include ads.

2 years ago

Sponsored
Focusing Only on Conversions is a Big Mistake for Travel Sites

Focusing Only on Conversions is a Big Mistake for Travel Sites

Intent Media + Skift

Don't get caught on the defensive - lines between transactional and on-site media revenues are blurring.

2 years ago

Sponsored
How Savvy Travel Brands Embrace Comparison Shopping

How Savvy Travel Brands Embrace Comparison Shopping

Intent Media + Skift

There’s $2 billion of opportunity for travel brands that give cross-shopping customers what they want - even when they’re not ready to buy.

2 years ago

Sponsored
The Convergence of Media and Booking Spells a New Day for Online Travel

The Convergence of Media and Booking Spells a New Day for Online Travel

Surface Hotels + Skift

As travel consumers become blind to advertisements and ill-conceived promotions from booking sites, there is a rising need for the smart curation of hotels and travel experiences by trusted media brands. Consumers don’t need more choices, they need better ones

3 years ago

Delta and Spirit Called Out for Hate-Selling, We Mean Upselling, Tactics

Delta and Spirit Called Out for Hate-Selling, We Mean Upselling, Tactics

Dennis Schaal, Skift

Some airlines are getting very aggressive in their upselling tactics. It is apparently working financially for them at the moment although they are taking big risks in turning off their customers.

3 years ago