Skift Take
"According to Skift” has become the new lingo in travel. That is a really big deal. It’s about reputation. Perception. Image. Skift has become an authority. As the “go-to source.” As the expert. We are very proud.
In 2011 and into 2012, when Skift was just an idea in a couple of entrepreneurs’ heads, our pitch deck spelled out the proposition that this new travel news and information site would one day “become the lingo of the travel industry.” That was the exact phrase we used.
Before long, after Skift editors and reporters starting writing articles about hate-selling, overtourism, and Permanxiety, this Skift-speak began appearing across mainstream media, which often takes its cues from us about global travel industry goings-on.
We have indeed come a long way, people. You hear it on TV or radio, and read it on editorial pages — “According to Skift.”
Below are nearly 70 stories and videos from mainstream media — and our collection is just a sampling — that quoted Skift and cited us as an authority about travel news, developments, and trends in 2017.
Citing our opinions, reporting, analysis, documentaries and podcasts, publications too- numerous to list in full, including the Wall Street Journal, the BBC, CNN, CNBC, the Washington Post, Barron’s, Bloomberg, and NPR, to name a few, reached out to Skift executives, editors, researchers, and reporters last year to get the scoop on travelers and the travel industry.
“According to Skift” has become the new lingo in travel. That is a really big deal. Our company’s success goes well beyond traction, traffic and revenue. It’s about reputation. Perception. Image. Skift has become an authority. As the “go-to source.” As the expert.
We don’t mean to blow smoke. We’re just very proud. And we are not resting on our butts. Stay tuned for much more this year.
Washington Post
In Corporate America Uncertainty Overtakes Early Optimism About Trump
Trump Sons Planning Expansion of Family Business Look to Leverage Campaign Experience
New York Times
Trump’s Travel Ban Draws Growing Opposition From Tourism Executives
Europe Beckons, but Security Consultants Urge: Be Prepared
Cracking the Airlines’ Dress Code
Uber’s C.E.O. Choice Faces a Question of Ambitions
Airbnb Offers Tours With New Yorkers (No Vacation Rental Required)
Marriott Won’t Cancel Event by Group Criticized as Anti-Muslim
Boston Globe
You Could Call U.S. Tourism a Victim of Trump’s Travel Ban
Is This Cannabis B&B the Start of New England Pot Tourism?
Marketwatch
Overworked Americans Are Stuck in a Financial Groundhog Day
Axios
The BFD: Priceline Buying Momondo
AP
Tourism Industry Debating Impact of Trump Travel Ban
Barron’s
Will Travelers Buy TripAdvisor’s New Ad Campaign?
Investors Business Daily
Google Reigns Over Facebook in Digital Travel Ads
Bloomberg
Bombardier Dives on Blow to $6 Billion Bet-the-Company Jetliner
Norwegian Air to Set Up Argentine Arm With 10 Jets by Year’s End
Expedia’s New CEO Wants to Double Down on International Markets
Reuters Video
Trump Uncertainty Slowing U.S. Travel Bookings
Marriott Woos Chinese Travelers
Reuters
Delta CEO Says He Does Not Expect U.S. Duties on Bombardier Jets
Miami Herald
Suit claims former Norwegian Cruise Line Holdings CEO had improper relations with employees
Chicago Tribune
How two girls in leggings put airline dress codes in the spotlight
Independent
Why the world needs budget flights to New York, according to a top airline CEO
Trump slump: Drop in American tourism is costing US billions
CNN
Social airline concepts make flying more fun
Independent.ie
Big Brother travel tech that knows and fulfils your desires
Telegraph
United’s Thirsty Business Class Passengers Are Causing a Wine Shortage
New York Post
Ugh, United Is Running Out of Wine
Smart Hotel Rooms Will Know How You Like to Sleep
TRT World (video)
How United Airlines lost $1 billion after bumping passenger
TTG Media
China may lead way in travel, delegates told
NPR/All Things Considered
Flight Overbooked? Perfect: These Frequent Flyers Want To Get Bumped
PBS/Nightly Business Report
Nightly Business Report: Trump Travel Slump
Newsweek
Plane Travel Is About to Get Even Worse
Daily Mail
American Airlines to cut legroom by two inches on new Boeing 737 jets
Wall Street Journal
Economist
Did a selfie accidentally reveal the administration’s plan to halt all visas?
CBS News
Wider In-Flight Electronics Ban Has Business Travelers Crying Foul
Globe & Mail
CNBC
It’s been a trip to $31 billion. Now Airbnb wants to remake the entire travel industry
Priceline CEO on His Focus: Leverage Technology to Make Travel Easier for Everyone
Marketplace
A new laptop ban could hurt more than airlines
Nikkei Asian Review
Social media presents dilemmas and opportunities in Asian tourism boom
BBC
Quartz
The man who invented the boutique hotel has a new concept of “luxury for all” for the digital age
Hotels are now blurring the lines between hospitality and, well, everything
How much chaos will international travelers put up with for a cheap fare?
Business Insider
These United emails reveal how terrified the airline has become of its customers
U.S. News & World Report
What Trump’s Policy Changes Mean for Future Travel to Cuba
Engadget
Google tests vacation rental filter alongside hotel search results
AFP
Fed Up With Mass Tourism, Europe’s Hotspots Take Away The Welcome Mat
Recode
This Dara Khosrowshahi interview reveals Uber’s CEO pick has style and substance
TechCrunch
Why the rise of Iranian-Americans in tech is no surprise
USA Today
Uber’s pick for CEO is a dealmaker used to tough rivals, like Google
The Verge
Uber Is Broken. Can the New CEO Fix It?
Yahoo Finance
Airbnb co-founder: We are ‘fundamentally opposed’ to Trump’s travel ban
Why class warfare on airplanes is here to stay
Digiday
Hyatt CMO: Automation has a dark side
The Sun
The one pudding airlines hate serving (but experts still say you should still order it on flights)
CNET
Royal Caribbean’s high-tech ship lets you be lazier than ever
WGN Radio
The Next Millennial Obsession – Airlines?
Wired
Google Limits Access to Airfare Data, Risking Antitrust Concerns
CIO
Travel conference CEOs worry technology could drive the de-personalization of travel
TheStreet.com
Why Cruise Stocks Have Been Crushed
Fast Company
The Daily Newsletter
Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.
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Photo credit: Skift staffer were all over the airwaves in 2017. Skift