“According to Skift” has become the new lingo in travel. That is a really big deal. It’s about reputation. Perception. Image. Skift has become an authority. As the “go-to source.” As the expert. We are very proud.
— Rafat Ali
In 2011 and into 2012, when Skift was just an idea in a couple of entrepreneurs’ heads, our pitch deck spelled out the proposition that this new travel news and information site would one day “become the lingo of the travel industry.” That was the exact phrase we used.
Before long, after Skift editors and reporters starting writing articles about hate-selling,overtourism, and Permanxiety, this Skift-speak began appearing across mainstream media, which often takes its cues from us about global travel industry goings-on.
We have indeed come a long way, people. You hear it on TV or radio, and read it on editorial pages — “According to Skift.”
Below are nearly 70 stories and videos from mainstream media — and our collection is just a sampling — that quoted Skift and cited us as an authority about travel news, developments, and trends in 2017.
Citing our opinions, reporting, analysis, documentaries and podcasts, publications too- numerous to list in full, including the Wall Street Journal, the BBC, CNN, CNBC, the Washington Post, Barron’s, Bloomberg, and NPR, to name a few, reached out to Skift executives, editors, researchers, and reporters last year to get the scoop on travelers and the travel industry.
“According to Skift” has become the new lingo in travel. That is a really big deal. Our company’s success goes well beyond traction, traffic and revenue. It’s about reputation. Perception. Image. Skift has become an authority. As the “go-to source.” As the expert.
We don’t mean to blow smoke. We’re just very proud. And we are not resting on our butts. Stay tuned for much more this year.