In 2011 and into 2012, when Skift was just an idea in a couple of entrepreneurs’ heads, our pitch deck spelled out the proposition that this new travel news and information site would one day “become the lingo of the travel industry.” That was the exact phrase we used.

Before long, after Skift editors and reporters starting writing articles about hate-selling, overtourism, and Permanxiety, this Skift-speak began appearing across mainstream media, which often takes its cues from us about global travel industry goings-on.

We have indeed come a long way, people. You hear it on TV or radio, and read it on editorial pages — “According to Skift.”

Below are nearly 70 stories and videos from mainstream media — and our collection is just a sampling — that quoted Skift and cited us as an authority about travel news, developments, and trends in 2017.

Citing our opinions, reporting, analysis, documentaries and podcasts, publications too- numerous to list in full, including the Wall Street Journal, the BBC, CNN, CNBC, the Washington Post, Barron’s, Bloomberg, and NPR, to name a few, reached out to Skift executives, editors, researchers, and reporters last year to get the scoop on travelers and the travel industry.

“According to Skift” has become the new lingo in travel. That is a really big deal. Our company’s success goes well beyond traction, traffic and revenue. It’s about reputation. Perception. Image. Skift has become an authority. As the “go-to source.” As the expert.

We don’t mean to blow smoke. We’re just very proud. And we are not resting on our butts. Stay tuned for much more this year.

Washington Post

In Corporate America Uncertainty Overtakes Early Optimism About Trump

Trump Sons Planning Expansion of Family Business Look to Leverage Campaign Experience

New York Times

Trump’s Travel Ban Draws Growing Opposition From Tourism Executives

Europe Beckons, but Security Consultants Urge: Be Prepared

Cracking the Airlines’ Dress Code

Uber’s C.E.O. Choice Faces a Question of Ambitions

Airbnb Offers Tours With New Yorkers (No Vacation Rental Required)

Marriott Won’t Cancel Event by Group Criticized as Anti-Muslim

Boston Globe

You Could Call U.S. Tourism a Victim of Trump’s Travel Ban

Is This Cannabis B&B the Start of New England Pot Tourism?

Marketwatch

Overworked Americans Are Stuck in a Financial Groundhog Day

Axios

The BFD: Priceline Buying Momondo

AP

Tourism Industry Debating Impact of Trump Travel Ban

Barron’s

Expedia Has a Google Problem

Will Travelers Buy TripAdvisor’s New Ad Campaign?

Investors Business Daily

Google Reigns Over Facebook in Digital Travel Ads

Bloomberg

Bombardier Dives on Blow to $6 Billion Bet-the-Company Jetliner

Norwegian Air to Set Up Argentine Arm With 10 Jets by Year’s End

Expedia’s New CEO Wants to Double Down on International Markets

Reuters Video

Trump Uncertainty Slowing U.S. Travel Bookings

Marriott Woos Chinese Travelers

Reuters

Delta CEO Says He Does Not Expect U.S. Duties on Bombardier Jets

Miami Herald

Suit claims former Norwegian Cruise Line Holdings CEO had improper relations with employees

Chicago Tribune

How two girls in leggings put airline dress codes in the spotlight

Independent

Why the world needs budget flights to New York, according to a top airline CEO

Trump slump: Drop in American tourism is costing US billions

CNN

Social airline concepts make flying more fun

Independent.ie

Big Brother travel tech that knows and fulfils your desires

Telegraph

United’s Thirsty Business Class Passengers Are Causing a Wine Shortage

New York Post

Ugh, United Is Running Out of Wine

Smart Hotel Rooms Will Know How You Like to Sleep

TRT World (video)

How United Airlines lost $1 billion after bumping passenger

Emirates cuts flights to US

TTG Media

China may lead way in travel, delegates told

NPR/All Things Considered

Flight Overbooked? Perfect: These Frequent Flyers Want To Get Bumped

PBS/Nightly Business Report

Nightly Business Report: Trump Travel Slump

Newsweek

Plane Travel Is About to Get Even Worse

Daily Mail

American Airlines to cut legroom by two inches on new Boeing 737 jets

Wall Street Journal

Google-Hotel Travelopoly

Economist

Did a selfie accidentally reveal the administration’s plan to halt all visas?

CBS News

Wider In-Flight Electronics Ban Has Business Travelers Crying Foul

Globe & Mail

No heartbreak hotel

In it for the long haul

CNBC

It’s been a trip to $31 billion. Now Airbnb wants to remake the entire travel industry

Priceline CEO on His Focus: Leverage Technology to Make Travel Easier for Everyone

Marketplace

A new laptop ban could hurt more than airlines

Nikkei Asian Review

Social media presents dilemmas and opportunities in Asian tourism boom

BBC

Can Cruz keep control of BA?

Quartz

The man who invented the boutique hotel has a new concept of “luxury for all” for the digital age

Hotels are now blurring the lines between hospitality and, well, everything

How much chaos will international travelers put up with for a cheap fare?

Business Insider

These United emails reveal how terrified the airline has become of its customers

U.S. News & World Report

What Trump’s Policy Changes Mean for Future Travel to Cuba

Engadget

Google tests vacation rental filter alongside hotel search results

AFP

Fed Up With Mass Tourism, Europe’s Hotspots Take Away The Welcome Mat

Recode

This Dara Khosrowshahi interview reveals Uber’s CEO pick has style and substance

TechCrunch

Why the rise of Iranian-Americans in tech is no surprise

USA Today

Uber’s pick for CEO is a dealmaker used to tough rivals, like Google

The Verge

Uber Is Broken. Can the New CEO Fix It?

Yahoo Finance

Airbnb co-founder: We are ‘fundamentally opposed’ to Trump’s travel ban

Why class warfare on airplanes is here to stay

Digiday

Hyatt CMO: Automation has a dark side

The Sun

The one pudding airlines hate serving (but experts still say you should still order it on flights)

CNET

Royal Caribbean’s high-tech ship lets you be lazier than ever

WGN Radio

The Next Millennial Obsession – Airlines?

Wired

Google Limits Access to Airfare Data, Risking Antitrust Concerns

CIO

Travel conference CEOs worry technology could drive the de-personalization of travel

TheStreet.com

Why Cruise Stocks Have Been Crushed

Fast Company

You can now book your hotel room with an emoji on Slack

Photo Credit: Skift staffer were all over the airwaves in 2017. Skift