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Articles tagged “media”

Mergers and Acquisitions

Tripadvisor Is a Media Business So Why Did It Unload These 8 Brands?

While other online travel companies, such as Expedia Group, pursued robust media businesses over the years, Tripadvisor neglected it. In turn, it's now trying to make good on an unrealized opportunity. Shedding non-core assets could help with the focus.

Dennis Schaal, Skift | 4 years ago

Tripadvisor Is a Media Business So Why Did It Unload These 8 Brands?

Media and PR

The New York Times Drops Travel Section — For Now

It makes practical sense that The New York Times would temporarily stop printing the travel section. But it's hard not to see the symbolism of the move.

Rosie Spinks, Skift | 4 years ago

The New York Times Drops Travel Section — For Now

Media and PR

The Travel Media’s Role in the Coronavirus Crisis and Recovery

All of a sudden, the world has woken up to travel's hugely consequential role in the world. Our editors discuss how the the travel media (including Skift) should cover this industry moving forward.

Rafat Ali and Rosie Spinks, Skift | 4 years ago

The Travel Media’s Role in the Coronavirus Crisis and Recovery

Media and PR

Culture Trip Struggles to Justify Massive Investment

We get it, startups often have to accept substantial losses in order to quickly expand a particular business. But given the size of Culture Trip's revenue and the market in which it operates, it's difficult to see why investors have pumped more than $100 million into the business.

Patrick Whyte, Skift | 5 years ago

Culture Trip Struggles to Justify Massive Investment
Free Read

Hotels

Skift Survey: The Future of Destination Storytelling

What does the future of destination storytelling and content marketing look like for destination marketers, hotels, and other sectors tasked with driving tourism efforts? Share your insights by taking our latest survey.

Brand USA + Skift | 5 years ago

Skift Survey: The Future of Destination Storytelling

Online Travel

Beyond Bookings: South Africa’s Travelstart Expands Into Media Space

Brands love an audience, and Travelstart boasts the best online travel booking numbers in Africa. Little wonder this leading online travel agency has expanded into the media space, offering brands and destination marketing organizations access to its audience. For a fee, of course.

Richard Holmes, Skift | 5 years ago

Free Read

Online Travel

The Hotels, Airlines and Cruise Brands Using Premium Content to Build Loyalty

Some innovative hotels, airlines, and cruise operators are using premium content to deepen their connection with guests and enhance consumer experience.

PressReader + Skift | 5 years ago

The Hotels, Airlines and Cruise Brands Using Premium Content to Build Loyalty

Media and PR

Lonely Planet Has a New CEO and a New Strategy

The old Lonely Planet is dead. Say hello to the new "omnichannel travel platform."

Patrick Whyte, Skift | 5 years ago

Lonely Planet Has a New CEO and a New Strategy

Media and PR

Skift’s Travel Media Favorites of 2018

These are the films, magazines, articles, and other pieces of media that inspired the Skift team in 2018. We look forward to being just as impressed in 2019.

Andrew Sheivachman and Skift Staff, Skift | 5 years ago

Tourism

What the Travel Media Gets So Horribly Wrong About Africa

For being one of the most important business, political, and tourism stories, a lot of Africa coverage tends to only hit a few notes. Here are some ideas on how travel reporting can evolve, and incorporate more voices and add deeper perspectives.

Colin Nagy, Skift | 5 years ago

What the Travel Media Gets So Horribly Wrong About Africa