Articles tagged “media”

Media brands that publish travel content are seeking enhanced monetization of their work and audiences. The story of one vendor serving them helps to highlight the questions that brands such as BBC and MTV face more generally.

Red Ventures had better keep publishing the print guidebooks or it'll face an uproar among a segment of diehard travelers.

While other online travel companies, such as Expedia Group, pursued robust media businesses over the years, Tripadvisor neglected it. In turn, it's now trying to make good on an unrealized opportunity. Shedding non-core assets could help with the focus.

It makes practical sense that The New York Times would temporarily stop printing the travel section. But it's hard not to see the symbolism of the move.

All of a sudden, the world has woken up to travel's hugely consequential role in the world. Our editors discuss how the the travel media (including Skift) should cover this industry moving forward.

We get it, startups often have to accept substantial losses in order to quickly expand a particular business. But given the size of Culture Trip's revenue and the market in which it operates, it's difficult to see why investors have pumped more than $100 million into the business.

What does the future of destination storytelling and content marketing look like for destination marketers, hotels, and other sectors tasked with driving tourism efforts? Share your insights by taking our latest survey.

Some innovative hotels, airlines, and cruise operators are using premium content to deepen their connection with guests and enhance consumer experience.

The old Lonely Planet is dead. Say hello to the new "omnichannel travel platform."

These are the films, magazines, articles, and other pieces of media that inspired the Skift team in 2018. We look forward to being just as impressed in 2019.