Articles tagged “media”

Does National Geographic's push into original scripted TV signal that the industry is shifting away from bland travel reality shows and snooze-worthy programming about cruises and Las Vegas? We sure hope so.

In the age of smarter segmentation and targeting, utilitarian and comparison shopping ads no longer have to impact conversions.

Travel brands can learn two things from Google's recent moves: brands are the new king of search, and personalized site experiences include ads.

Don't get caught on the defensive - lines between transactional and on-site media revenues are blurring.

There’s $2 billion of opportunity for travel brands that give cross-shopping customers what they want - even when they’re not ready to buy.

As travel consumers become blind to advertisements and ill-conceived promotions from booking sites, there is a rising need for the smart curation of hotels and travel experiences by trusted media brands. Consumers don’t need more choices, they need better ones

Some airlines are getting very aggressive in their upselling tactics. It is apparently working financially for them at the moment although they are taking big risks in turning off their customers.

Despite the challenges of running a content company right now, Lonely Planet has flourished in its post-BBC life and is expanding into more video and a new magazine in the U.S.

Building a new media brand in any sector is difficult, but expensive experiential writing about travel, history, art, and science is even harder to churn into a viable business. Atlas Obscura's intentions are pure, but it will take viral connection with a younger generation to guarantee its longevity.