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Articles tagged “media”

Free Read

Media and PR

How Online Travel Can Find the Middle Ground Between Ads and Booking

In the age of smarter segmentation and targeting, utilitarian and comparison shopping ads no longer have to impact conversions.

How Online Travel Can Find the Middle Ground Between Ads and Booking
Free Read

Media and PR

Search Isn’t Just on Search Engines Anymore, and Google Knows It

Travel brands can learn two things from Google's recent moves: brands are the new king of search, and personalized site experiences include ads.

Search Isn’t Just on Search Engines Anymore, and Google Knows It
Free Read

Media and PR

Focusing Only on Conversions is a Big Mistake for Travel Sites

Don't get caught on the defensive - lines between transactional and on-site media revenues are blurring.

Focusing Only on Conversions is a Big Mistake for Travel Sites
Free Read

Media and PR

How Savvy Travel Brands Embrace Comparison Shopping

There’s $2 billion of opportunity for travel brands that give cross-shopping customers what they want - even when they’re not ready to buy.

How Savvy Travel Brands Embrace Comparison Shopping
Free Read

Hotels

The Convergence of Media and Booking Spells a New Day for Online Travel

As travel consumers become blind to advertisements and ill-conceived promotions from booking sites, there is a rising need for the smart curation of hotels and travel experiences by trusted media brands. Consumers don’t need more choices, they need better ones

The Convergence of Media and Booking Spells a New Day for Online Travel

Airlines

Delta and Spirit Called Out for Hate-Selling, We Mean Upselling, Tactics

Some airlines are getting very aggressive in their upselling tactics. It is apparently working financially for them at the moment although they are taking big risks in turning off their customers.

Delta and Spirit Called Out for Hate-Selling, We Mean Upselling, Tactics

Media and PR

Travel Channel Searches for the Next Bourdain With New Web Series

Travel Channel's talent search may result in higher ratings and better content, but it is only part of a larger strategy that's needed to bring the brand back to the relevance.

Travel Channel Searches for the Next Bourdain With New Web Series

Media and PR

Skift Forum Video: Lonely Planet’s CEO on the Future of Travel Content

Despite the challenges of running a content company right now, Lonely Planet has flourished in its post-BBC life and is expanding into more video and a new magazine in the U.S.

Skift Forum Video: Lonely Planet’s CEO on the Future of Travel Content

Media and PR

Atlas Obscura Wants to Become the National Geographic of the Digital Age

Building a new media brand in any sector is difficult, but expensive experiential writing about travel, history, art, and science is even harder to churn into a viable business. Atlas Obscura's intentions are pure, but it will take viral connection with a younger generation to guarantee its longevity.

Atlas Obscura Wants to Become the National Geographic of the Digital Age

Media and PR

The Tour Businesses Built Out of Legacy Media Brands

Tours and activities are a profitable way for media publications to capitalize on their brand and find new revenue sources among their already existent customer base.

The Tour Businesses Built Out of Legacy Media Brands