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Media and PR
In the age of smarter segmentation and targeting, utilitarian and comparison shopping ads no longer have to impact conversions.
Intent Media + Skift | 8 years ago
Travel brands can learn two things from Google's recent moves: brands are the new king of search, and personalized site experiences include ads.
Don't get caught on the defensive - lines between transactional and on-site media revenues are blurring.
There’s $2 billion of opportunity for travel brands that give cross-shopping customers what they want - even when they’re not ready to buy.
Hotels
As travel consumers become blind to advertisements and ill-conceived promotions from booking sites, there is a rising need for the smart curation of hotels and travel experiences by trusted media brands. Consumers don’t need more choices, they need better ones
Surface Hotels + Skift | 8 years ago
Airlines
Some airlines are getting very aggressive in their upselling tactics. It is apparently working financially for them at the moment although they are taking big risks in turning off their customers.
Dennis Schaal, Skift | 9 years ago
Travel Channel's talent search may result in higher ratings and better content, but it is only part of a larger strategy that's needed to bring the brand back to the relevance.
Samantha Shankman, Skift | 9 years ago
Despite the challenges of running a content company right now, Lonely Planet has flourished in its post-BBC life and is expanding into more video and a new magazine in the U.S.
Jason Clampet, Skift | 9 years ago
Building a new media brand in any sector is difficult, but expensive experiential writing about travel, history, art, and science is even harder to churn into a viable business. Atlas Obscura's intentions are pure, but it will take viral connection with a younger generation to guarantee its longevity.
Tours and activities are a profitable way for media publications to capitalize on their brand and find new revenue sources among their already existent customer base.
Samantha Shankman, Skift | 10 years ago