Online Travel Media — Skift Research Looks at Who Stands Out in 2018
Skift Take
The majority of first travel searches have no mention of a brand or destination, putting publishers of digital destination information in a uniquely influential position. Yet publishers are challenged to differentiate themselves in an overwhelming number of options.
Unlike many other parts of travel, which are increasingly mobile-first or mobile-dominant, the early phase of travel planning in the U.S. is still laptop/desktop heavy. Travelers tend to look through a myriad of sites for inspiration on where to travel.
In our latest Skift Research report published Thursday, The State of Online Travel Media 2018, we examine online travel media that helps travelers plan for their travel destination
