Trying to Make Money in Consumer Travel Media
Photo Credit: The San Clemente Palace Kempinski Venice. The property was named most family friendly in Andrew Harpers' list of hotel standouts. Kempinski
Skift Take
Selling off the business that helped subsidize editorial content was certainly a brave move, but if — and it's a big if — Andrew Harper can work out how to make money purely from publishing, then it might just turn out to be a masterstroke.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
The media is in crisis and there aren't many sectors suffering more than consumer travel. Publications, including luxury magazines, that for years had grown fat on the back of juicy print advertising have struggled since the tap started running dry in the early 2000s.
We've covered the steady decline before, but it doesn't seem to be getting any easier. Condé Nast said it intended to merge the editorial teams that produce Condé Nast Traveler in the U.S. and Condé Nast Traveller in the UK, in a move surely designed to stem the bleeding.
So, what to do? Well, publisher Andrew Harper thinks the answer is going back t
