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Articles tagged “iceland”

Online Travel

Interview: Dohop CEO on Building a Global Metasearch Site Based in Iceland

Dohop is carefully picking its spots: Going all in on the B2B side of the business, targeting the Middle East, and working with low cost carriers on in-app flight bookings. All of that focus and contrarian thinking could work in its favor, although competing against much larger competitors could be as difficult as scaling an Icelandic glacier.

Interview: Dohop CEO on Building a Global Metasearch Site Based in Iceland

Tourism

Drone Videos Will Change Perspectives In Travel

Aerial drone videos change perspective on landscapes, literally and figuratively, and smart travel brands will have to figure out how to incorporate them in their marketing arsenal.

Drone Videos Will Change Perspectives In Travel

Tourism

Off-Beat European Countries Get Popular With American and Chinese Travelers

This confirms U.S. travelers want something different when exploring Europe, and increasingly they're venturing to countries not known as tourism hotbeds. It's also noteworthy Chinese travelers follow this trend too, since they're still a relatively immature market looking to check off Europe's famous sites.

Off-Beat European Countries Get Popular With American and Chinese Travelers

Tourism

This Is Why Friends Traveling Together Is So Much Fun

This is why the travel brands should think more about targeting groups of friends: because it is so much fun, gives the destination a youthful vibe, and keeps it fresh as a brand.

This Is Why Friends Traveling Together Is So Much Fun

Airlines

Iceland’s International Airport Tries to Become a Destination of Its Own

It's been said that airports are the doorways to a destination and that's nowhere more true than in Iceland where the number of first-time visitors and transfer passengers are skyrocketing, giving the airport the opportunity to welcome and woo tourists.

Iceland’s International Airport Tries to Become a Destination of Its Own

Tourism

The Perfect Place to Learn the Changing Global Trends in Travel

Living and learning about the global megatrends we write about daily on Skift -- that was the main reason why we went to Iceland. It is the perfect crucible for a crash course in the changing global business of leisure travel.

The Perfect Place to Learn the Changing Global Trends in Travel

Airlines

Icelandair’s Stunning New Safety Video Doubles as Tourism Ad

Iceland's economy is increasingly reliant on tourism and it only makes sense that the primary carrier bringing visitors there also tout the destination's attractions.

Icelandair’s Stunning New Safety Video Doubles as Tourism Ad

Media and PR

Which Nordic Nations Are Making Friends Fastest on Twitter?

It's not all about friends, but for destinations it is about communicating to as many of your target audiences as you can in a language they can understand.

Which Nordic Nations Are Making Friends Fastest on Twitter?

Airlines

How American Airlines and Iceland Got Starring Roles in Ben Stiller’s ‘Walter Mitty’

To the average viewer, the movie is a nice tale on the joys of travel. But any marketing or travel professional will see destination marketing at its most motivational best.

How American Airlines and Iceland Got Starring Roles in Ben Stiller’s ‘Walter Mitty’

Media and PR

Pinterest’s Top Pins Show Contrast Between Travelers’ Fantasies and Realities

Pinterest's list of travel destinations represents where travelers wish to go while lists of check-ins and photos from other social networks show where they've gone. The difference in the types of places on each lists highlights the differences in travelers' fantasies and realities.

Pinterest’s Top Pins Show Contrast Between Travelers’ Fantasies and Realities