Articles tagged “iceland”

The larger changes that are happening around the world due to the democratization of global travel over the last two decades. That's the changes Skift is exploring in this new series.

The island nation of Iceland, which is roughly the size of Portugal and located about 1,100 miles northwest of London, is a flashpoint for the encroaching forces of tourism, globalization, and of course, Airbnb, too.

It might not happen immediately, but look for Wow Air to eventually expand into Asia. There are no sure things, but the model should work in Asia, too. Who doesn't like low fares?

It's rare to see an independent B2B travel sales and distribution platform succeed, but Bokun's business model not requiring sales commissions is helping the platform scale across Iceland.

Dohop is carefully picking its spots: Going all in on the B2B side of the business, targeting the Middle East, and working with low cost carriers on in-app flight bookings. All of that focus and contrarian thinking could work in its favor, although competing against much larger competitors could be as difficult as scaling an Icelandic glacier.

Aerial drone videos change perspective on landscapes, literally and figuratively, and smart travel brands will have to figure out how to incorporate them in their marketing arsenal.

This confirms U.S. travelers want something different when exploring Europe, and increasingly they're venturing to countries not known as tourism hotbeds. It's also noteworthy Chinese travelers follow this trend too, since they're still a relatively immature market looking to check off Europe's famous sites.

It's been said that airports are the doorways to a destination and that's nowhere more true than in Iceland where the number of first-time visitors and transfer passengers are skyrocketing, giving the airport the opportunity to welcome and woo tourists.

Living and learning about the global megatrends we write about daily on Skift -- that was the main reason why we went to Iceland. It is the perfect crucible for a crash course in the changing global business of leisure travel.

Iceland's economy is increasingly reliant on tourism and it only makes sense that the primary carrier bringing visitors there also tout the destination's attractions.