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Articles tagged “iceland”

Tourism

Skift Podcast: How European Tourism Came Back From the Brink

Tune in to hear experts on European tourism discuss the recent growth in visitors — and how to best manage it.

Skift Podcast: How European Tourism Came Back From the Brink

Tourism

Skift Forum Europe Preview: How Tourism Transformed Iceland’s Economy

In some parts of Iceland, odds are you're more likely to meet a tourist than you are a local. The country doesn't want to lose its cool, progressive, and beautiful Nordic edge that's fueling demand. That's why it's successfully worked to promote its offseason and use humor and relatable language in its marketing campaigns.

Skift Forum Europe Preview: How Tourism Transformed Iceland’s Economy

Overtourism

Summer of Overtourism: 4 Lessons for the Travel Industry

Destinations around the world need to wake up and realize that social problems related to tourism aren't going to solve themselves.

Tourism

The Phenomenal Growth of Iceland and Precipitous Decline of Turkey: A Tale of Two Europes

While some European destinations suffered last year from travelers' fear of terrorism, Iceland and other countries in Northern and Eastern Europe benefited from the short-term, decreased interest in Western Europe — and more favorable exchange rates.

Overtourism

Video: Visit Iceland Director on the Blessing and Curse of Tourism

It's every destination marketing organization's goal to drive visitation to their destination. But as Iceland's ascent as a global tourism giant has shown, explosive growth can bring its own problems and drawbacks.

Video: Visit Iceland Director on the Blessing and Curse of Tourism

Announcements

11 Big Editorial Projects From Skift In 2016 You May Have Missed

Our storytelling ambitions at Skift are growing bigger, and this year we've leaned into these big editorial projects in a big way. The key animating function for us is understanding the big picture around travel that you otherwise won't read in other travel or mainstream media. Expect deeper reporting from us over the coming year as well.

11 Big Editorial Projects From Skift In 2016 You May Have Missed

Overtourism

5 Lessons From Iceland and the Perils of Overtourism

Tourism can be a great economic driver, but massive growth isn't always sustainable. Iceland now grapples what we call overtourism and has some serious planning to do for the future.

5 Lessons From Iceland and the Perils of Overtourism

Airlines

Iceland’s Main Airport Finally Gets Its First Domestic Route

If Iceland wants to do a better job spreading its massive influx of visitors around the country, it's going to need to more than one domestic flight out of Keflavik.

Iceland’s Main Airport Finally Gets Its First Domestic Route

Overtourism

Skift Podcast: Iceland and the Perils of Overtourism

When destinations look to tourism as an economic boost, they can sometimes get more than they bargained for. Iceland provides a perfect example of the woes that can come with large numbers of visitors.

Skift Podcast: Iceland and the Perils of Overtourism

Media and PR

Can a Tourism Campaign Be Too Successful? — Digital Marketing News This Week

Norway is struggling with the challenge of too much tourism. It's not alone.

Can a Tourism Campaign Be Too Successful? — Digital Marketing News This Week