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Last year, nearly 1.3 million foreign tourists visited the country, and tourism has become the tiny country’s top industry.
But the influx of tourists is also bringing concerns about the environment, infrastructure, housing, and the impact on residents’ quality of life.
Skift sent reporter Andrew Sheivachman to Iceland to explore how this overtourism has affected the country over the last several years. He spent nearly a week interviewing more than a dozen tourism leaders and produced a 12,000-word deep dive on the issue.
On today’s episode of the Skift podcast, we’re talking about how Iceland became a hot tourist spot, the tiny country’s complicated relationship with its visitors, and how the problems of overtourism can be solved.
Along with Andrew, we’re hearing from some of his interviews with the people who are dealing with the tourism surge, including Grímur Sæmundsson, CEO of the Blue Lagoon spa and chairman of the Icelandic Travel Industry Association; Ólöf Ýrr Atladóttir, director general of the Icelandic Tourist Board; Sölvi Melax, founder of the car-sharing company Cario; Skúli Mogensen, the CEO of low-cost carrier Wow Air; and Fridrik Palsson, owner of the boutique Hotel Rangá in Hella.