Articles tagged “iceland”

Why Iceland’s Tourism Boom May Finally Be Over

Why Iceland’s Tourism Boom May Finally Be Over

Isaac Carey, Skift

Tourism grew to one-third of Iceland's economy in 2015, boosting the country's dependency on the sector. But things are likely changing, and it's unclear what comes next.

2 days ago

Icelandair’s Pass on Buying Wow Air Ignites New Worries About the Discount Carrier

Icelandair’s Pass on Buying Wow Air Ignites New Worries About the Discount Carrier

Ragnhildur Sigurdardottir and Benjamin Katz, Bloomberg

Only two months ago Wow Air was talking optimistically about an initial public offering. Since then, a profit warning and other bad publicity led many consumers to abandon buying tickets on the carrier. The collapse of low-cost rival Primera made creditors tougher, too.

2 months ago

Icelandair to Buy Rival Wow Air

Icelandair to Buy Rival Wow Air

Patrick Whyte, Skift

This looks like a marriage of convenience for the carriers. Both are struggling, as is the wider Icelandic tourism industry. We'll have to wait and see whether one is better than two.

2 months ago

Iceland Tourism Growth Is Dramatically Slowing

Iceland Tourism Growth Is Dramatically Slowing

Ragnhildur Sigurdardottir and Nick Rigillo, Bloomberg

Although Icelandair and Wow Air are facing new challenges, it would be difficult to conclude that the country's overtourism problems are behind it. Maybe this could be an opportunity for Iceland tourism to pause, and consider next steps.

4 months ago

Icelandair Struggles Despite a Hot Local Tourism Market

Icelandair Struggles Despite a Hot Local Tourism Market

Brian Sumers, Skift

Iceland should be a good air market right now. But increased competitive capacity is putting major pressure on Icelandair. The carrier's new CEO is going to have to find a way to get the airline back on track.

5 months ago

Video: Iceland Denies Overtourism as Europe Searches for Solutions

Video: Iceland Denies Overtourism as Europe Searches for Solutions

Dan Peltier, Skift

Iceland doesn't believe it's overrun with tourists but it's also been proactive in managing tourism growth. That's in sharp contrast to many other destinations only focused on higher numbers with no long-term game plans.

7 months ago

Iceland’s Tourism Sector Is Hoping for a World Cup Boost

Iceland’s Tourism Sector Is Hoping for a World Cup Boost

Ragnhildur Sigurdardottir, Bloomberg

It's funny how quickly things can change. Maybe it's actually a good thing that growth is slowing. It will give Icelanders an opportunity to re-evaluate what kind of tourism they actually want.

7 months ago

Skift Podcast: How European Tourism Came Back From the Brink

Skift Podcast: How European Tourism Came Back From the Brink

Hannah Sampson, Skift

Tune in to hear experts on European tourism discuss the recent growth in visitors — and how to best manage it.

8 months ago

Wow Air Is Offering Ultra-Cheap Flights Between the U.S. and India Via Iceland

Wow Air Is Offering Ultra-Cheap Flights Between the U.S. and India Via Iceland

Anurag Kotoky, Bloomberg

Wow Air has made eye-catching moves in the past but this is surely the boldest. As long as the basic fares are cheap enough, we're betting that passengers will be willing to put up with the add-on charges that the airline is famous for.

8 months ago

Skift Forum Europe Preview: How Tourism Transformed Iceland’s Economy

Skift Forum Europe Preview: How Tourism Transformed Iceland’s Economy

Dan Peltier, Skift

In some parts of Iceland, odds are you're more likely to meet a tourist than you are a local. The country doesn't want to lose its cool, progressive, and beautiful Nordic edge that's fueling demand. That's why it's successfully worked to promote its offseason and use humor and relatable language in its marketing campaigns.

10 months ago

Iceland Airport Will Get a $1 Billion Upgrade to Cope With Tourism Boom

Iceland Airport Will Get a $1 Billion Upgrade to Cope With Tourism Boom

Ragnhildur Sigurdardottir, Bloomberg

When the U.S. military built Keflavik airport in the middle of World War Two, nobody would have thought that Iceland would go on to become a major tourist destination. Expanding it therefore makes sense, but the country also needs to consider how other parts of the island will cope with millions more visitors.

1 year ago

Iceland Overtourism Meant 7 Visitors Per Resident in 2017

Iceland Overtourism Meant 7 Visitors Per Resident in 2017

Ragnhildur Sigurdardottir, Bloomberg

After dealing with a 27.7 percent visitor increase in 2017, Iceland is considering measures, such as steering tourists to under-utilized areas, to deal with the influx. Iceland's economy has tasted the tourism growth and likes it, but now the issue is whether unfettered growth will be equally as appetizing.

1 year ago