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Articles tagged “direct booking”

Hotels

Skift Loyalty and Subscription Summit Video: What Engagement Tells Us About Loyalty

In this Skift Loyalty and Subscription Summit video, Chris Anderson, Professor at Cornell University, and Geoffrey Ryskamp, Global Head of Hospitality, Travel & Leisure at Medallia, discuss findings from new research and offer tips on how to leverage post-stay engagement as part of the customer retention cycle.

Skift Loyalty and Subscription Summit Video: What Engagement Tells Us About Loyalty

Online Travel

Tripadvisor’s New Subscription Service Edges the Company Toward Online Travel Agency Status

Years ago, before it acquired Viator, Tripadvisor was purely an advertising/media company. Today, with its big bet on the Tripadvisor Plus subscription program, the company is becoming much more of a hybrid advertising/booking site. That is certainly one of the calculations that the hotel industry is considering.

Tripadvisor’s New Subscription Service Edges the Company Toward Online Travel Agency Status

Hotels

Short-Term Rentals of the Future and 11 Other Top Travel Stories This Week

In our top travel stories this week, Skift Editorial and Skift Research covered Airbnb and short-term rentals from every angle. Our most popular stories also included the latest acquisition of Lonely Planet, an interview with former Continental Airlines CEO Gordon Bethune, and the false hope of digital passports.

Short-Term Rentals of the Future and 11 Other Top Travel Stories This Week

Hotels

Are Giddy Airbnb Investors Underestimating the Regulatory Risks?

Before the pandemic turned the world sideways, nearly 12 percent of Airbnb's revenue last year came from its top 10 cities. But among them, cities like Lisbon and San Diego are taking radical steps to limit their short-term rental portfolios. Are investors overlooking the likelihood of vastly more stringent regulations?

Are Giddy Airbnb Investors Underestimating the Regulatory Risks?

Hotels

Hotel Direct Bookings Hold Strong During Pandemic: New Skift Research

Early data shows that hotels' direct bookings are gaining market share during the pandemic, with both brand.com and phone making ground during this time of lower demand. Is this permanent, and if so, which other channels will lose out?

Hotel Direct Bookings Hold Strong During Pandemic: New Skift Research

Hotels

Book-Direct Advocates Concede Online Travel Agency Distribution Is Still Essential

With thousands of hotels going out of business and up for sale, and vacation rentals business booming in certain destinations, there will be a ton of disruption and convergence in hospitality. Savvy short-term rental operators can pick off some direct bookings, but the mega online travel agencies will hardly notice.

Book-Direct Advocates Concede Online Travel Agency Distribution Is Still Essential

Coronavirus

Are the Views of the CEOs of Tripadvisor and Booking Holdings Sage or Stale for Travel Post-Pandemic?

Surprises will inevitably pop up that Glenn Fogel, Steve Kaufer, and others can't envision now about what the travel industry may look like in 2022 and beyond. So the duo, both 20-year travel industry veterans, may be wrong about some crystal ball assumptions, but that doesn't mean their companies won't be able to adapt.

Are the Views of the CEOs of Tripadvisor and Booking Holdings Sage or Stale for Travel Post-Pandemic?

Coronavirus

Marriott CEO Wonders Whether Aggressive Cost Cutting Will Hurt Recovery

Will hotel direct-booking campaigns be in play after the coronavirus crisis? That's a side issue that online travel agencies and hotels would love to have to deal with at some point. In the interim, they are facing more existential questions.

Marriott CEO Wonders Whether Aggressive Cost Cutting Will Hurt Recovery

Hotels

IHG Likes Third-Party Bookings When Other Hotels Prefer Direct Reservations

InterContinental Hotels Group has frequently been contrarian over the years when it comes to travel distribution. The chain recognizes that not all guests are brand loyal, and that it is wise to maintain healthy relationships with online travel agencies and metasearch engines.

IHG Likes Third-Party Bookings When Other Hotels Prefer Direct Reservations

Business Travel

Four Seasons and Costco Direct-Booking Efforts Irk Travel Advisors

A recent Today Show segment touting Costco Travel is riling ASTA, as are Four Seasons ads on Facebook promising perks for direct bookings. Travel advisors are irked as well, but are finding ways to hold their own.

Four Seasons and Costco Direct-Booking Efforts Irk Travel Advisors