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Articles tagged “direct booking”

Hotels

Hotel Direct Booking Efforts Create Lasting Loyalty: New Report

Two years in, it appears that consumers didn't just sign up for the loyalty programs to get a discount. Or even if they did, they've also come to realize the additional benefits of booking direct.

Deanna Ting, Skift | 5 years ago

Hotel Direct Booking Efforts Create Lasting Loyalty: New Report

Hotels

Will a New Marriott-Expedia Contract Signal a Sea Change in the Direct Booking Wars?

Until the details are finalized, the jury’s still out on the impact of a Marriott-Expedia agreement. But suffice it to say, these frenemies still depend on one another.

Deanna Ting and Dennis Schaal, Skift | 5 years ago

Hotels

Hilton Wants to Change the Conversation About Direct Booking With New Ad Campaign

Hotel industry to consumers: You should still stop clicking around, (obviously!), but you should also expect a lot more from us when you (1) book direct with us, (2) join our loyalty programs, and (3) stay in our hotels.

Deanna Ting, Skift | 6 years ago

Hilton Wants to Change the Conversation About Direct Booking With New Ad Campaign

Hotels

Hotel Direct Bookings Remain Flat Despite Big Marketing Push

Overall guest satisfaction with hotels in North America is at an all-time high. Still, that doesn't mean the hotel industry should be congratulating itself; there's still work to be done.

Deanna Ting, Skift | 6 years ago

Hotel Direct Bookings Remain Flat Despite Big Marketing Push

Online Travel

Expedia’s Hotel Boss on Becoming a Global Platform

We still think there's a pretty good chance that we'll see Expedia-branded hotels in the near future if not sooner.

Deanna Ting, Skift | 6 years ago

Expedia’s Hotel Boss on Becoming a Global Platform
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Hotels

Why Personalization Is the Future of Hotel E-Commerce

The hotel industry has an opportunity to transform the direct booking process using website personalization. Doing so can help deliver a more efficient and customized booking experience, resulting in better conversion ratios and the opportunity to further cultivate relationships with guests.

Duetto + Skift | 6 years ago

Why Personalization Is the Future of Hotel E-Commerce

Hotels

Hilton CEO Believes Direct Booking Campaign Is Key to Improved Guest Experience

The direct booking wars are the true infinity war, at least in hospitality. In other words, don't expect a truce anytime soon.

Deanna Ting, Skift | 6 years ago

Hilton CEO Believes Direct Booking Campaign Is Key to Improved Guest Experience

Hotels

Wyndham Finally Joins Competitors With Discounted Loyalty Rates

When it comes to Wyndham finally offering loyalty program members discounted rates, it's always better late than never, right?

Deanna Ting, Skift | 6 years ago

Wyndham Finally Joins Competitors With Discounted Loyalty Rates

Hotels

Hilton CEO Expects to Push Direct Booking Forever

Hilton has been working for years to keep customers booking on its website instead of with online travel agencies. Don't expect that to stop anytime soon — or ever.

Hannah Sampson, Skift | 6 years ago

Hilton CEO Expects to Push Direct Booking Forever

Hotels

Hotel Loyalty Rates Finally Gave Room Key Site an Advantage

Room Key is a bit like the train in the children's story, "The Little Engine That Could," which kept saying "I think I can, I think I can." While Room Key may never become the next Kayak, it may help hotel chains gain more direct bookings.

Sean O'Neill, Skift | 6 years ago

Hotel Loyalty Rates Finally Gave Room Key Site an Advantage