Saniya Zanpure

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Tourism

Global Tourism Slows: Europe Takes Most Pronounced Dip

Global travel softened due to the seasonality of demand. In October 2023, the Skift Travel Health Index dipped to 103. Europe was impacted the most due to reduced pent-up demand and economic concerns. Despite China's Golden Week holiday, the travel recovery in the country remained sluggish.

Global Tourism Slows: Europe Takes Most Pronounced Dip

Tourism

Southeast Asia Awaits Chinese Travelers: Skift Travel Health Index

The Skift Travel Health Index stands at 106 this month, achieving a new record high. However, there is a disparity in the performance of several countries in the Asia Pacific, suggesting that efforts to attract Chinese travelers to nations dependent on inbound tourism may be progressing at a slower pace than anticipated.

Southeast Asia Awaits Chinese Travelers: Skift Travel Health Index

Hotels

Hotels Face Digital Shift with Payment Solutions: New Skift Research

The pandemic accelerated the shift to digital and alternative payments. To capitalize on this, hoteliers should modernize their payment tech stack to offer seamless integration and diverse payment options for increased bookings, higher-value reservations, and improved guest satisfaction.

Hotels Face Digital Shift with Payment Solutions: New Skift Research

Skift Research

Hotel Tech Benchmark: Payment Solutions 2023

The pandemic accelerated the shift to digital and alternative payments. To capitalize on this, hoteliers should modernize their payment tech stack to offer seamless integration and diverse payment options for increased bookings, higher-value reservations, and improved guest satisfaction.

Hotel Tech Benchmark: Payment Solutions 2023

Tourism

Hong Kong Tourism Still Catching Up: Skift Travel Health Index

Hong Kong is back in business. Travel performance boomed in August 2023, but talk of full recovery is still premature, as 2019 wasn't a particularly good year with widespread protests impacting travel demand in the country.

Hong Kong Tourism Still Catching Up: Skift Travel Health Index

Tourism

Cricket World Cup 2023 Ignites Indian Travel Demand

The anticipation of the Cricket World Cup has sparked a surge in travel demand in India. By raising rates and expanding inventory, companies look to cash in on the cricket frenzy.

Cricket World Cup 2023 Ignites Indian Travel Demand

Tourism

Hong Kong Gains as Skift Travel Health Index Dips – Latest Update

Global travel declined from June to July, similar to the downward trend we saw this time last year. Hong Kong was the only country with an uptick in Skift's Travel Health Index.

Hong Kong Gains as Skift Travel Health Index Dips – Latest Update

Tourism

Europe’s Travel Revival Appears to be Slow

The Skift Travel Health Index shows that all regions have recovered, but Europe's travel revival appears to be rather slow. With 17 out of 22 countries having fully recovered and Europe being a popular summer hotspot, the global travel industry has geared up for a bright summer season.

Europe’s Travel Revival Appears to be Slow

Hotels

Effective Hotel Marketing in the Digital Age: New Skift Research

Get a preview of our latest output from our Hotel Tech Benchmark data product. In this update, Skift Research looks closely at the best uses of digital marketing and advertising tools.

Effective Hotel Marketing in the Digital Age: New Skift Research

Skift Research

Hotel Tech Benchmark: Digital Marketing and Advertising Tech 2023

Digital marketing and advertising tools, if utilized effectively can help hotels increase direct bookings, draw in new customers, and improve improve the overall content strategy. This tech category has the potential to generate $3 billion in annual revenues and is embedded in the industry's future.

Hotel Tech Benchmark: Digital Marketing and Advertising Tech 2023