Saniya Zanpure

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Skift Research

Debunking the Myth of Vacation Rental Consumer Fatigue

Don't panic over vacation rental rants online! Our research reveals these are growing pains, but not a sign of doom. Travelers still like vacation rentals for the space, affordability, and convenience they offer. This unique blend ensures continued popularity among travelers.

Debunking the Myth of Vacation Rental Consumer Fatigue

Tourism

Skift Travel Health Index Shows Softening Trend

The Travel Health Index in March 2024 shows an overall softening trend compared to the previous month, with the index dropping by 4 points. However, some countries continue to show robust growth, with China, Japan, and Hong Kong out front with double-digit gains.

Skift Travel Health Index Shows Softening  Trend

Tourism

Travel Health Index: Asia Pacific Leads as Industry Growth Stabilizes

In February 2024, the travel industry maintained positive momentum with 7% year-on-year growth. Transitioning from double-digit growth to single-digits indicates a trend towards stability.

Travel Health Index: Asia Pacific Leads as Industry Growth Stabilizes

Online Travel

India’s Massive Growth in Online Travel: Which Companies Will Lead?

The online travel landscape is poised for dynamic growth as local players strive to maintain their dominance and western OTAs take steps to tap into the opportunity.

India’s Massive Growth in Online Travel: Which Companies Will Lead?

Skift Research

India’s Travel Booking Landscape

India’s travel booking landscape is rapidly shifting online, driven by the younger demographic, rising smartphone penetration, and improving internet connectivity across the country. Currently diverse and fragmented, the online travel landscape, is poised for dynamic growth as local players strive to maintain their dominance and Western OTAs take steps to tap into the emerging opportunity.

India’s Travel Booking Landscape

Tourism

Skift Travel Health Index: New Benchmark in 2024

As we enter 2024, the travel industry is poised for strong growth, building on the recovery momentum of 2023. The Skift Travel Health Index now benchmarks performance year-on-year, moving away from the 2019 benchmark.

Skift Travel Health Index: New Benchmark in 2024

Skift Research

Outbound Travel 2024: Asia’s Big Year, Europe’s Slowdown

Asia the new Europe in 2024? As the world gears up for another year of post-pandemic travel, the industry will see Asia take the center stage, driving growth in 2024 while Europe stabilizes at modest growth levels.

Outbound Travel 2024: Asia’s Big Year, Europe’s Slowdown

Tourism

Thailand Re-Emerges as the Ultimate Tourist Hotspot: Skift Travel Health Index

Thailand has taken the lead in Skift's Travel Health Index. Growth has been fueled by elevated pricing and strategic visa waivers.

Thailand Re-Emerges as the Ultimate Tourist Hotspot: Skift Travel Health Index

Tourism

Latin America Gets a ‘Swiftie’ Bump: Achieves New Record-High

The global Travel Health Index rose to 105, continuing the trend of surpassing pre-pandemic levels and setting a new benchmark. Latin America, propelled by the Taylor Swift Eras Tour led the score, soaring to an all-time high regional index of 117 in November 2023.

Latin America Gets a ‘Swiftie’ Bump: Achieves New Record-High

Tourism

Global Tourism Slows: Europe Takes Most Pronounced Dip

Global travel softened due to the seasonality of demand. In October 2023, the Skift Travel Health Index dipped to 103. Europe was impacted the most due to reduced pent-up demand and economic concerns. Despite China's Golden Week holiday, the travel recovery in the country remained sluggish.

Global Tourism Slows: Europe Takes Most Pronounced Dip