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Articles tagged “direct booking”

Hotels

Google to Debut Hotel Ad Tool to Streamline Campaigns … On YouTube and Search

Paying Google to increase direct bookings seems like a contradiction in terms unless it is for brand advertising on YouTube that truly brings guests direct to the hotel website for the next trip.

Dennis Schaal | 1 year ago

Google to Debut Hotel Ad Tool to Streamline Campaigns … On YouTube and Search

Skift Research

Online Travel Booking Trends During the Pandemic

Are the channel wars coming back? The pandemic brought a wave of direct bookings but our latest survey data suggests that this trend may not last. Plus, we find surprising shifts in booking site usage and share among American travelers.

1 year ago
Online Travel Booking Trends During the Pandemic

Airlines

JetBlue’s Complex Loyalty Update

Today’s edition of Skift’s daily podcast looks at JetBlue's new loyalty updates, Kimpton's better mentorship program, and vacation rental owners' direct booking challenges.

Rashaad Jorden | 1 year ago

JetBlue’s Complex Loyalty Update

Short-Term Rentals

Property Managers and Hosts Report Lack of Progress in Direct Bookings: Survey

It's clear that vacation rental hosts and property managers crave direct bookings, and many may be making inroads. Still, the marketing power of big brands is tough to compete with.

Dennis Schaal | 1 year ago

Property Managers and Hosts Report Lack of Progress in Direct Bookings: Survey

News Blog

Google Will No Longer Be a Place to Book Travel as Fewer Travelers Were Using It

Google announced it will shut Book on Google for flights for users outside the U.S. at the end of September, and told Skift it will likewise end the feature in the U.S. sometime after March 31. It turns out, a declining number of users were booking their flights on Google, which acknowledged that travelers would…

Dennis Schaal | 2 years ago

Short-Term Rentals

Hopper Signs Property Managers Evolve and Vtrips for Vacation Rentals

Hopper will eventually be a force to be reckoned with in vacation rentals. There, we said it.

Dennis Schaal | 2 years ago

Hopper Signs Property Managers Evolve and Vtrips for Vacation Rentals

Short-Term Rentals

HomeToGo Buys E-Domizil for $45 Million In Homes Strategy Shift

Other than at exception-to-the-rule Google, metasearch has been on a downward spiral in vacation rentals for years. HomeToGo is turning itself into a series of booking sites instead, which just might work in that holiday home sector.

Dennis Schaal | 2 years ago

HomeToGo Buys E-Domizil for $45 Million In Homes Strategy Shift

Online Travel

Lufthansa Frequent Flyer Program Tests a Direct-to-Consumer Warby Parker Model

Lufthansa's test partnership may or may not work out. But what's certain is that all major travel rewards programs have broad opportunities to use their customer databases in ways that luxury retailers such as Aston Martin and Omega will actually like.

Sean O'Neill, Skift | 3 years ago

Lufthansa Frequent Flyer Program Tests a Direct-to-Consumer Warby Parker Model

Hotels

New White Paper: Avvio Predicts Direct Cancelations Will Rise to 20% in 2022

As Covid-19 recovery continues, hotels must turn their attention back to a concern that’s been growing for years and promises to accelerate rapidly as guests come flooding back: rising cancelations.

Skift | 3 years ago

New White Paper: Avvio Predicts Direct Cancelations Will Rise to 20% in 2022

Business Travel

Maldives Tests New Tourism Models and 10 Other Top Travel Stories This Week

In Skift's top stories this week, we covered the Maldives' experiment with new tourism models, the blurring of work and travel, Priceline's acquisition of an airline technology startup, and a Skift research analysis of hotel direct booking.

Dennis Schaal, Skift | 3 years ago

Maldives Tests New Tourism Models and 10 Other Top Travel Stories This Week