Deanna Ting, Skift
Hotel industry to consumers: You should still stop clicking around, (obviously!), but you should also expect a lot more from us when you (1) book direct with us, (2) join our loyalty programs, and (3) stay in our hotels.
3 months ago
Deanna Ting, Skift
Overall guest satisfaction with hotels in North America is at an all-time high. Still, that doesn't mean the hotel industry should be congratulating itself; there's still work to be done.
5 months ago
Deanna Ting, Skift
We still think there's a pretty good chance that we'll see Expedia-branded hotels in the near future if not sooner.
5 months ago
Duetto + Skift
The hotel industry has an opportunity to transform the direct booking process using website personalization. Doing so can help deliver a more efficient and customized booking experience, resulting in better conversion ratios and the opportunity to further cultivate relationships with guests.
6 months ago
Deanna Ting, Skift
The direct booking wars are the true infinity war, at least in hospitality. In other words, don't expect a truce anytime soon.
10 months ago
Deanna Ting, Skift
When it comes to Wyndham finally offering loyalty program members discounted rates, it's always better late than never, right?
10 months ago
Hannah Sampson, Skift
Hilton has been working for years to keep customers booking on its website instead of with online travel agencies. Don't expect that to stop anytime soon — or ever.
11 months ago
Sean O'Neill, Skift
Room Key is a bit like the train in the children's story, "The Little Engine That Could," which kept saying "I think I can, I think I can." While Room Key may never become the next Kayak, it may help hotel chains gain more direct bookings.
12 months ago
Deanna Ting, Skift
The kind of curation the One Night app provides its users really does set it apart from other booking channels. The bigger question, though, is how many people actually know about it?
1 year ago
[24]7 + Skift
Hospitality brands who want travelers to book directly on hotel websites should work to optimize the customer experience from pre-booking to post-stay. Download this report on the rise of the digital concierge for free!
1 year ago
Deanna Ting, Skift
Maybe it really is better to keep clicking around if you're hoping to save money (and you don't want to be a member of a hotel loyalty program).
1 year ago
Patrick Whyte, Skift
Premier Inn's proportion of direct bookings is pretty eye-opening, but the brand operates under a particular set of circumstances. If it decides to ramp up its international expansion, it will be interesting to see if it chooses to make more use of online travel agents.
1 year ago