Articles tagged “direct booking”

Hotel Direct Bookings Remain Flat Despite Big Marketing Push

Hotel Direct Bookings Remain Flat Despite Big Marketing Push

Deanna Ting, Skift

Overall guest satisfaction with hotels in North America is at an all-time high. Still, that doesn't mean the hotel industry should be congratulating itself; there's still work to be done.

4 weeks ago

Expedia’s Hotel Boss on Becoming a Global Platform

Expedia’s Hotel Boss on Becoming a Global Platform

Deanna Ting, Skift

We still think there's a pretty good chance that we'll see Expedia-branded hotels in the near future if not sooner.

4 weeks ago

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Why Personalization Is the Future of Hotel E-Commerce

Why Personalization Is the Future of Hotel E-Commerce

Duetto + Skift

The hotel industry has an opportunity to transform the direct booking process using website personalization. Doing so can help deliver a more efficient and customized booking experience, resulting in better conversion ratios and the opportunity to further cultivate relationships with guests.

2 months ago

Hilton CEO Believes Direct Booking Campaign Is Key to Improved Guest Experience

Hilton CEO Believes Direct Booking Campaign Is Key to Improved Guest Experience

Deanna Ting, Skift

The direct booking wars are the true infinity war, at least in hospitality. In other words, don't expect a truce anytime soon.

6 months ago

Wyndham Finally Joins Competitors With Discounted Loyalty Rates

Wyndham Finally Joins Competitors With Discounted Loyalty Rates

Deanna Ting, Skift

When it comes to Wyndham finally offering loyalty program members discounted rates, it's always better late than never, right?

7 months ago

Hilton CEO Expects to Push Direct Booking Forever

Hilton CEO Expects to Push Direct Booking Forever

Hannah Sampson, Skift

Hilton has been working for years to keep customers booking on its website instead of with online travel agencies. Don't expect that to stop anytime soon — or ever.

7 months ago

Hotel Loyalty Rates Finally Gave Room Key Site an Advantage

Hotel Loyalty Rates Finally Gave Room Key Site an Advantage

Sean O'Neill, Skift

Room Key is a bit like the train in the children's story, "The Little Engine That Could," which kept saying "I think I can, I think I can." While Room Key may never become the next Kayak, it may help hotel chains gain more direct bookings.

8 months ago

Standard Hotels CEO Talks Up Same-Day Booking Apps But Thinks HotelTonight Has Lost Its Value

Standard Hotels CEO Talks Up Same-Day Booking Apps But Thinks HotelTonight Has Lost Its Value

Deanna Ting, Skift

The kind of curation the One Night app provides its users really does set it apart from other booking channels. The bigger question, though, is how many people actually know about it?

11 months ago

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How the Digital Concierge Is Reshaping the Hotel Industry

How the Digital Concierge Is Reshaping the Hotel Industry

[24]7 + Skift

Hospitality brands who want travelers to book directly on hotel websites should work to optimize the customer experience from pre-booking to post-stay. Download this report on the rise of the digital concierge for free!

1 year ago

New Research Suggests It Doesn’t Always Pay to Book Direct for a Hotel

New Research Suggests It Doesn’t Always Pay to Book Direct for a Hotel

Deanna Ting, Skift

Maybe it really is better to keep clicking around if you're hoping to save money (and you don't want to be a member of a hotel loyalty program).

1 year ago

The Hotel Chain That Doesn’t Need Booking.com or Expedia

The Hotel Chain That Doesn’t Need Booking.com or Expedia

Patrick Whyte, Skift

Premier Inn's proportion of direct bookings is pretty eye-opening, but the brand operates under a particular set of circumstances. If it decides to ramp up its international expansion, it will be interesting to see if it chooses to make more use of online travel agents.

1 year ago

Hotel CEOs Love Direct Booking But They Have Varied Views About Strategy

Hotel CEOs Love Direct Booking But They Have Varied Views About Strategy

Deanna Ting, Skift

Whether you choose to view it as a war or not, it's fairly unanimous that nearly every hotelier wishes he or she would have more direct bookings versus bookings made through an online travel agency.

1 year ago