Articles tagged “direct booking”

IHG Likes Third-Party Bookings When Other Hotels Prefer Direct Reservations

IHG Likes Third-Party Bookings When Other Hotels Prefer Direct Reservations

Dennis Schaal, Skift

InterContinental Hotels Group has frequently been contrarian over the years when it comes to travel distribution. The chain recognizes that not all guests are brand loyal, and that it is wise to maintain healthy relationships with online travel agencies and metasearch engines.

2 weeks ago

Instagram Launches Direct Purchasing for Fashions Brands But Travel Is Missing in Action

Instagram Launches Direct Purchasing for Fashions Brands But Travel Is Missing in Action

Sarah Frier, Bloomberg

Facebook's Instagram is focusing on direct booking for brands from Adidas to Warby Parker but you can imagine the day that this e-commerce initiative will also include flights and hotels from household-name travel brands. They are not in the first iteration, however.

2 months ago

Four Seasons and Costco Direct-Booking Efforts Irk Travel Advisors

Four Seasons and Costco Direct-Booking Efforts Irk Travel Advisors

Maria Lenhart, Skift

A recent Today Show segment touting Costco Travel is riling ASTA, as are Four Seasons ads on Facebook promising perks for direct bookings. Travel advisors are irked as well, but are finding ways to hold their own.

2 months ago

Hotel Direct Booking Efforts Create Lasting Loyalty: New Report

Hotel Direct Booking Efforts Create Lasting Loyalty: New Report

Deanna Ting, Skift

Two years in, it appears that consumers didn't just sign up for the loyalty programs to get a discount. Or even if they did, they've also come to realize the additional benefits of booking direct.

4 months ago

Will a New Marriott-Expedia Contract Signal a Sea Change in the Direct Booking Wars?

Will a New Marriott-Expedia Contract Signal a Sea Change in the Direct Booking Wars?

Deanna Ting and Dennis Schaal, Skift

Until the details are finalized, the jury’s still out on the impact of a Marriott-Expedia agreement. But suffice it to say, these frenemies still depend on one another.

5 months ago

Hilton Wants to Change the Conversation About Direct Booking With New Ad Campaign

Hilton Wants to Change the Conversation About Direct Booking With New Ad Campaign

Deanna Ting, Skift

Hotel industry to consumers: You should still stop clicking around, (obviously!), but you should also expect a lot more from us when you (1) book direct with us, (2) join our loyalty programs, and (3) stay in our hotels.

8 months ago

Hotel Direct Bookings Remain Flat Despite Big Marketing Push

Hotel Direct Bookings Remain Flat Despite Big Marketing Push

Deanna Ting, Skift

Overall guest satisfaction with hotels in North America is at an all-time high. Still, that doesn't mean the hotel industry should be congratulating itself; there's still work to be done.

10 months ago

Expedia’s Hotel Boss on Becoming a Global Platform

Expedia’s Hotel Boss on Becoming a Global Platform

Deanna Ting, Skift

We still think there's a pretty good chance that we'll see Expedia-branded hotels in the near future if not sooner.

10 months ago

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Why Personalization Is the Future of Hotel E-Commerce

Why Personalization Is the Future of Hotel E-Commerce

Duetto + Skift

The hotel industry has an opportunity to transform the direct booking process using website personalization. Doing so can help deliver a more efficient and customized booking experience, resulting in better conversion ratios and the opportunity to further cultivate relationships with guests.

11 months ago

Hilton CEO Believes Direct Booking Campaign Is Key to Improved Guest Experience

Hilton CEO Believes Direct Booking Campaign Is Key to Improved Guest Experience

Deanna Ting, Skift

The direct booking wars are the true infinity war, at least in hospitality. In other words, don't expect a truce anytime soon.

1 year ago

Wyndham Finally Joins Competitors With Discounted Loyalty Rates

Wyndham Finally Joins Competitors With Discounted Loyalty Rates

Deanna Ting, Skift

When it comes to Wyndham finally offering loyalty program members discounted rates, it's always better late than never, right?

1 year ago

Hilton CEO Expects to Push Direct Booking Forever

Hilton CEO Expects to Push Direct Booking Forever

Hannah Sampson, Skift

Hilton has been working for years to keep customers booking on its website instead of with online travel agencies. Don't expect that to stop anytime soon — or ever.

1 year ago