Articles tagged “direct booking”

Travel Agents

Travel Agency Group Doubles Down on Dispute With American Airlines

In an exclusive, the leading group of U.S. travel advisors responds to claims by American Airlines that they're Luddites. The group says the carrier's effort to force them to adopt its preferred technology for booking flights is too fast and that, essentially, it's a bully.

Travel Agency Group Doubles Down on Dispute With American Airlines

Airlines

American Airlines CEO Defends Direct Selling Push in Face of Travel Agent Complaints

American Airlines's top boss Robert Isom feels confident in the carrier's evolving distribution strategy, the most assertive of all the carriers in the Americas. But some travel agents still feel bullied.

American Airlines CEO Defends Direct Selling Push in Face of Travel Agent Complaints

Hotels

Premier Inn Expects Boost From Shrinking Independent Hotel Sector

Premier Inn says it has gained pricing power as 10% of all UK independent hotels have closed in the past few years. More remarkably, it says repeat guests made 86% of its bookings this year. It's a direct booking champ other hoteliers could learn from.

Premier Inn Expects Boost From Shrinking Independent Hotel Sector

Hotels

Google Reshapes Hotel Distribution: 3 Key Insights

Google is constantly tweaking its hotels platform and we see its latest iteration contributing directly to the democratization of the online travel industry.

Google Reshapes Hotel Distribution: 3 Key Insights

Hotels

Google Unveiled: A Web-Scraping Analysis of U.S. Hotel Distribution – New Skift Research

We web scraped 5,000 hotels across Google to understand the current state of the wider distribution landscape. We found that Google's actions are allowing small OTAs, new entrants and direct sites to compete head-on with the legacy players. Could this mean the end of the duopolistic power long-held by Booking and Expedia?

Google Unveiled: A Web-Scraping Analysis of U.S. Hotel Distribution – New Skift Research

Travel Technology

Sojern Expands into New Hotel Tech Via Acquisition. Here’s the Thinking.

Reliable, accessible guest data is like gold for hotels interested in the next generation of customer service. More deals that can capitalize on that are likely on the way.

Sojern Expands into New Hotel Tech Via Acquisition. Here’s the Thinking.

Hotels

Arlo Hotels Still Wants to Be Hip – But With Larger Rooms

Arlo Hotels, a U.S.-based independent brand, first bet on micro hotels, which pack in more guests per property. But now it favors larger rooms. It's betting that creating "experiences" and charging extra may prove more reliably profitable.

Arlo Hotels Still Wants to Be Hip – But With Larger Rooms

Hotels

Demand for Direct Booking Tech is Booming: New Skift Research

With a growing share of hotel bookings made online, many hoteliers are reliant on third-party travel websites for booking volumes, and global visibility. Booking engines, website builders, and direct-booking tools can help these hotels find a better balance between first- and third-party bookings.

Demand for Direct Booking Tech is Booming: New Skift Research

Hotels

Google to Debut Hotel Ad Tool to Streamline Campaigns … On YouTube and Search

Paying Google to increase direct bookings seems like a contradiction in terms unless it is for brand advertising on YouTube that truly brings guests direct to the hotel website for the next trip.

Google to Debut Hotel Ad Tool to Streamline Campaigns … On YouTube and Search

Skift Research

Online Travel Booking Trends During the Pandemic

Are the channel wars coming back? The pandemic brought a wave of direct bookings but our latest survey data suggests that this trend may not last. Plus, we find surprising shifts in booking site usage and share among American travelers.

Online Travel Booking Trends During the Pandemic