Pranavi Agarwal

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Hotels

Skift Research Scraped 20,000 Google Hotel Listings: Here’s What We Found

We web-scraped 20k+ hotels listed on Google across the U.S., Europe, Asia and Middle East to understand which online travel agencies and direct sites compete for bookings in Google's sponsored and organic listings.

Pranavi Agarwal | 19 hours ago

Skift Research Scraped 20,000 Google Hotel Listings: Here’s What We Found

Skift Research

A Deep Dive into Google Travel Part III: Hotel Distribution From East to West

We undertook a unique web scraping exercise of over 20,000 hotels listed on Google Hotels across the U.S., Europe, Asia Pacific and Middle East & Africa in order to understand today’s online hotel distribution landscape.

2 days ago
A Deep Dive into Google Travel Part III: Hotel Distribution From East to West

Online Travel

Booking and Expedia: The Easy Money Is Over, What Comes Next?

Booking and Expedia now face slower growth, stiffer competition and increased pressure on profit margins. 

Pranavi Agarwal | 1 month ago

Booking and Expedia: The Easy Money Is Over, What Comes Next?

Skift Research

The Past, Present and Future of Online Travel

The golden era of Booking and Expedia is facing challenges of slowing growth and increased competition, prompting a fierce battle for market share through innovation and expansion efforts amid a changing landscape.

1 month ago
The Past, Present and Future of Online Travel

Hotels

3 Charts That Show Hotel Prices Will Keep Rising in 2024

Goodbye double-digit growth? Hotel prices soared post-pandemic, but with inflation cooling and travel normalizing, 2024 poses the question: Can pricing strength hold? We think so.

Pranavi Agarwal | 3 months ago

3 Charts That Show Hotel Prices Will Keep Rising in 2024

Skift Research

Will Hotel Pricing Strength Continue into 2024?

Goodbye double-digit growth? Hotel prices soared post-pandemic, but with inflation cooling and travel normalizing, 2024 poses the question: can pricing strength hold? We think so: further demand recovery amidst continued supply constraints should see prices rise above inflation.

3 months ago
Will Hotel Pricing Strength Continue into 2024?

Hotels

Europe’s Independent Hotels Lag U.S. Brands on Google Hotels: New Skift Research

Smaller independent hotels in Europe, lacking the marketing budgets and tech capabilities of branded counterparts in the U.S., are more inclined to rely on online travel agencies for distribution rather than their own sites.

Pranavi Agarwal | 5 months ago

Europe’s Independent Hotels Lag U.S. Brands on Google Hotels: New Skift Research

Skift Research

A Deep Dive into Google Travel Part II: U.S. vs Europe in 20 Charts

The underlying hotel supply in Europe is much less branded than it is in the U.S., meaning a greater reliance on OTAs for bookings. In turn there is a more fragmented online distribution market in Europe, with Google’s introduction of an organic auction providing further opportunity for smaller OTAs and new entrants to gain market share.

5 months ago
A Deep Dive into Google Travel Part II: U.S. vs Europe in 20 Charts

Hotels

Google Reshapes Hotel Distribution: 3 Key Insights

Google is constantly tweaking its hotels platform and we see its latest iteration contributing directly to the democratization of the online travel industry.

Pranavi Agarwal | 6 months ago

Google Reshapes Hotel Distribution: 3 Key Insights

Hotels

Google Unveiled: A Web-Scraping Analysis of U.S. Hotel Distribution – New Skift Research

We web scraped 5,000 hotels across Google to understand the current state of the wider distribution landscape. We found that Google's actions are allowing small OTAs, new entrants and direct sites to compete head-on with the legacy players. Could this mean the end of the duopolistic power long-held by Booking and Expedia?

Pranavi Agarwal | 6 months ago

Google Unveiled: A Web-Scraping Analysis of U.S. Hotel Distribution – New Skift Research