Articles tagged “delta air lines”

Elite SkyMiles members are about to lose a whole lot of premium economy privileges.

Airlines are becoming more playful as they experiment with ways to deliver a sense of their brand.

Reporters are bombarded with often useless press releases. What works? A pitch from a public relations representative whom you know isn't a spin doctor and actually wants to convey some real, concrete, needle-moving NEWS.

With Surprise and Delight, passengers now have something to look forward to.

Balancing the interests of the airline and the needs of the passengers who fly it every day leaves little room for error on the PR side.

Now that airlines are making money again, they're fighting for business from corporate travel agents.

Who's more important to the airlines: shareholders or passengers? Take one guess.

Soon, your tickets to Cancun may come with nothing more than a seat and a barf bag.

Despite the competitive airline posturing, long haul flights out of LaGuardia could be good for most.

This is what happens when you let conversion marketers run amok with customer experience. They made it a science, but forgot being human.