Skift Take

Airlines are becoming more playful as they experiment with ways to deliver a sense of their brand.

When it comes to aviation, the sky’s the limit, especially in regard to airlines and their digital advertising.

This week, we are looking at the different ways that airlines can get creative with their storytelling techniques, whether that is through impressive video effects like time-lapses or unique points of views that set the scene. Advertising opportunities present airlines with the space to be playful and fun while communicating their message to both loyal and prospective consumers.

For all of our SkiftAds of the week, view our travel ads archives here.


Watch this Delta ad, and you might be mistaken that you’re watching a trailer for the next installment of the Batman saga. A unique angle coupled with strong, steady narration builds both mystery and suspense until takeoff, when the runway comes into view as the plane takes flight, and off you go.

Air Asia

Talk about getting the partied started. AirAsia uses music to build off the natural energy of a hit song about having the time of your life, whether that’s in Australia, Japan, Thailand, or another exotic destination serviced by this low-cost carrier.

Jet Blue

There is something about animals that appeals to the greater population, even if it is a pigeon. In this ad, JetBlue doesn’t just get creative with its choice of character and narration, but also adds a touch of humor that to draw a chuckle or two from viewers.

British Airways

To celebrate the arrival of its first 787-9 Dreamliner, British Airways puts together this time-lapse video that gives a behind-the-scenes look at the Boeing factory where the plane is made. A symphony rises excitedly in the background as all the moving parts come together until construction is complete, and the plane glides off the runway.


The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: airlines, aviation, delta air lines, Digital Marketing, dreamliner, jetblue airways, skiftadsweek

Photo credit: British Airways gives viewers a backstage pass to the Boeing factory. British Airways

Up Next

Loading next stories