Travel brands that have separate Twitter accounts to handle customer inquiries should take a step back and reassess their strategy to determine whether it's the most effective use of their resources.
Airlines would strongly disagree with all of this. In fairness, airlines have their own cost burdens to tackle. But an extra $4 each way is hardly the worst air travel fee we’ve come across. Especially since their ancillary fees are one giant tax dodge.
Collaborating with non-travel brands is a smart way for travel brands to capture a new audience that may not necessarily be current flyers, guests or visitors.