Articles tagged “delta air lines”

A very tiny slap on the wrist. That $2.7 million is likely less than Delta collected in baggage fees at one airport last year.

Travel brands that have separate Twitter accounts to handle customer inquiries should take a step back and reassess their strategy to determine whether it's the most effective use of their resources.

Airlines would strongly disagree with all of this. In fairness, airlines have their own cost burdens to tackle. But an extra $4 each way is hardly the worst air travel fee we’ve come across. Especially since their ancillary fees are one giant tax dodge.

Any deal at 10,000 miles is better than no deal at 10,000 miles.

Collaborating with non-travel brands is a smart way for travel brands to capture a new audience that may not necessarily be current flyers, guests or visitors.

They should at least bring back the gum for Economy passengers, no?

Detroit Metropolitan is a nice airport but Richard Anderson should get out more if he truly thinks it is the best airport in the world. Perhaps he got carried away in trying to please the members of the Detroit Economic Club.

June is an opportune time for travel brands to celebrate the role of fathers and milestones of same-sex marriages, but they need to be careful not to exploit the occasion and the movement.

Airlines' most creative content marketing efforts are coming through in their in-flight safety videos, which are as popular online as their on actual planes. They now need to take this creativity to other aspects of their marketing strategy.