Skift Global Forum 2015: How Delta Air Lines Views the Transformation of Public Relations
Photo Credit: Kevin Shinkle is senior vice president and chief communications officer of Delta Air Lines. Delta Air Lines
Skift Take
Balancing the interests of the airline and the needs of the passengers who fly it every day leaves little room for error on the PR side.
Kevin Shinkle, chief communications officer of Delta Air Lines, will speak at the Skift Global Forum on October 14 and 15 in Brooklyn on the changing nature of travel public relations and communications in a digital-first world. See the complete list of speakers and topics for this year’s event.
Shinkle, a former business editor at the Associated Press, joined Delta in May 2014. One of his key projects was to transform the airline's news site to make it a more authentic and effective vehicle not only for journalists, but for influencers and customers, as well.
Shinkle addressed some of the key drivers in the evolution of corporate communications in the aviation industry, including how to be an effective voice for an increasingly sophisticated and 24/7 audience.
Skift: Airlines have to have their communications hats on 24/7. Can you cite an example of the new ways you've communicated about an issue or incident this year and how Delta handled it differently than it might have
