Skift Originals

Skift Forum Asia takes shape as a virtual conference this year, with speakers from across the region being interviewed over video. It will be a day jam packed with insights and strategies on how companies are adapting and where travel is headed.

Despite rising Covid-19 cases, 35 percent of Americans traveled in July. But most are not taking their typical summer vacations.

This September, Skift Global Forum 2020 will present the frank, transparent ideas the industry needs as it faces its greatest crisis. As an online global conference, Skift editors will lead in-depth conversations with leaders as they work to rebuild the industry.

With 33 percent of Americans taking at least one trip, June travel tells a promising story of the reopening. But it might be a very short-lived promise.

Skift Global Forum 2020 will truly live up to its promise of being global — and affordable — as an online conference, discussing and deciphering the recovery of our industry in 2021 and beyond.

Twenty-four percent of Americans traveled in May, up from 19 percent in April. However, a full travel recovery might take a very long time as more consumers start to realize Covid-19 is a longer-term battle.

We're announcing a virtual event focused on design and innovation later this fall.

Budget cuts without an optimization strategy risks falling behind in market share and revenue when the economy bounces back. Leading travel marketing executives share similar tactics and strategies.

This candid snapshot reveals how some corporations are already starting to rethink travel, and the shape of things to come.

What’s on consumers’ mind now about traveling on the other side of the pandemic? Skift Research’s third monthly travel tracker report attempts to find the answers.