Vintage Travel’s Resurgence and More Digital Marketing News This Week

Items like film cameras and retro hotels are finding new life with travelers. Is it a blip on the radar, or a sign of a greater yearning for experiences that are less commoditized and more personal?

Reaching China’s Discerning Travelers and More Digital Marketing News This Week

Despite the country's recent economic downturn, Chinese travelers remain an important and growing source of revenue for travel brands. More marketers need to get smarter about how to reach them using services like WeChat.

Skift Travel Megatrend for 2016: The Industry Is Ready for a 360-Degree View of the Traveler

With this comprehensive view into the traveler’s journey, the industry is poised to elevate and per-sonalize the travel experience further than ever.

The Evolution of Travel Search and More in Digital Marketing This Week

Expedia and Booking.com are wildly successful because they're great at converting travel shoppers into buyers. In order to keep growing, however, they'll need to move further up the "purchase funnel" to capture travelers who are still in the research phase. New search features may be the way to do it.

The Cruise Industry’s Digital Shakeup and More in Digital Marketing This Week

Recent tech innovations suggest the cruise industry is eager to dispel notions it's behind the times. But beyond speedier, cheaper Wi-Fi, will passengers notice the difference?

The Messaging Platforms Travel Brands Need to Know

Messaging positions travel suppliers to address queries on a real-time basis and nearly instantaneously, and it gives travel operations the opportunity to coordinate on-site efforts in new and powerful ways.

Hotel Tech Heads to the Lobby in Digital Marketing This Week

Although in-room technology upgrades receive most of the media attention, hotels' public spaces are arguably an even more important space to focus on guest innovation.

5 Charts Showing Rise of Mobile Browsing and Online Travel Transactions

Many travelers prefer mobile browsing because they don't feel constrained by app experiences that are sometimes limiting. But as Criteo's data show, mobile apps are still a powerful way to win customers and conversions if they're constructed in ways that build trust and promote simplicity.

Creating Next-Generation Hotel Operations With Messaging Technology

Messaging stands to be a two-way, lasting conversation based on guest data, and we expect more and more outreach opportunities to emerge.

Interview: Zozi CEO on the Key Challenges Faced by the Tours Sector

How are tour operators adapting, and what strategies are helping them thrive in this dynamic environment?