Mobile

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Marriott Shows Strength in Loyalty But Skift Research Underscores Hospitality’s Challenges

Marriott Shows Strength in Loyalty But Skift Research Underscores Hospitality’s Challenges

Rebecca Stone, Skift Research

Consumer sentiment towards the majority of hotel loyalty programs has been improving over the past five years and the breadth of programs is also growing, but the path to real customer loyalty isn't that simple.

4 months ago

Apple Competitors for Photo Apps Offer New Alternatives for Travelers

Apple Competitors for Photo Apps Offer New Alternatives for Travelers

Nikki Ekstein, Bloomberg

Selling smartphones and cameras is easy compared to making software for managing digital photo collections that consumers will actually use. But a few companies are giving Apple a run for its market share.

5 months ago

Sponsored
Mobile and the Future of Customer Experience in the Travel Industry

Mobile and the Future of Customer Experience in the Travel Industry

Adobe + Skift

Today's most forward-thinking travel brands aren't just thinking about mobile. They're thinking about how to connect the dots between mobile and every aspect of the travel experience, from trip research to purchase to the in-trip journey.

5 months ago

Skiftx Original
IBM’s New Watson Assistant Helps Hotels Build Smarter Voice and Chat Platforms

IBM’s New Watson Assistant Helps Hotels Build Smarter Voice and Chat Platforms

Greg Oates, SkiftX

Hotels can now create their own brand-specific digital assistants with IBM's new Watson Assistant because they can white label the artificial intelligence platform. Hotel operators also keep their own data, versus giving it away to a company like Amazon, which IBM says provides a new level of brand intimacy and trust.

5 months ago

CEO of WeChat Parent Backs Mobile Travel Docs to Ease Cross-Border Trips

CEO of WeChat Parent Backs Mobile Travel Docs to Ease Cross-Border Trips

Bloomberg

WeChat is headquartered close to Hong Kong so Tencent Chairman Ma Huateng advocates an electronic ID system and other measures that would enhance the integration of Hong Kong with China for the purposes of trade, commerce, employment and travel. Many in Hong Kong would rather be less-integrated and more independent.

6 months ago

Google May Beat Competitors in Mapping Again, This Time for Driverless Cars

Google May Beat Competitors in Mapping Again, This Time for Driverless Cars

Mark Bergen, Bloomberg

Competitors are right to worry about Google's mapping advantage. For years now, Google Maps has been an unmatched trip-planning tool; some destinations that Google hasn't mapped really suffer.

6 months ago

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

Meghan Carty, Skift

China’s number one super app, WeChat, has helped its parent company, Tencent, become the most valuable social network company in the world. With this upward momentum, the app shows great potential for travel brands looking to enter the China market, as long as they formulate a thoughtful strategy going in.

7 months ago

Skiftx Original
Mobile Devices Move Beyond Customer Service to Predict Travelers’ Needs and Solve Problems in Real Time

Mobile Devices Move Beyond Customer Service to Predict Travelers’ Needs and Solve Problems in Real Time

Jeremy Kressmann, SkiftX

Think today’s mobile-powered travel services are impressive? The coming revolution in mobile predicted by many industry experts will make the current experience seem quaint.

7 months ago

New Skift Research Report: WeChat Strategies for Global Travel Brands 2018

New Skift Research Report: WeChat Strategies for Global Travel Brands 2018

Meghan Carty, Skift

WeChat may be key for travel brands and destinations looking to appeal to Chinese outbound travelers. However, brands need to go beyond simply copying and pasting content from western social media to see the kind of payoff they are hoping for.

7 months ago

HNA Is Trying to Streamline Its Travel Services With New $7.5 Billion HiApp

HNA Is Trying to Streamline Its Travel Services With New $7.5 Billion HiApp

Mason Hinsdale, Jing Travel

All the details about HNA's HiApp are still not out, but this story makes the case that the company would be wise to offer services across its travel portfolio in one place.

7 months ago

CES 2018 Dispatch: Transition to 5G Mobile Will Be Transformative for Hotels

CES 2018 Dispatch: Transition to 5G Mobile Will Be Transformative for Hotels

Andrew Sheivachman, Skift

5G mobile technology isn't here yet. But once it does emerge, smart hotels will be wise to provide access to the data network at their properties.

7 months ago

Brands Must Rethink Engagement With the New Digitally Connected Traveler

Brands Must Rethink Engagement With the New Digitally Connected Traveler

Michelle Evans, Euromonitor International

Widespread digital connectivity has created a generation of travelers who are more impatient, demanding, and savvy than ever before. Travel brands must adapt to meet those needs.

8 months ago