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Snapchat Wants to Be More Ad-Friendly to Travel Brands

Snapchat Wants to Be More Ad-Friendly to Travel Brands

Dave Montali, Skift

With Snapchat's move towards becoming advertiser-friendly, it may be an opportunity for the travel industry to adapt to the new content-heavy platform.

1 month ago

Understanding Travelers’ Cross-Device Habits — Digital Marketing News This Week

Understanding Travelers’ Cross-Device Habits — Digital Marketing News This Week

Jeremy Kressman, Skift

Cross-device marketing remains a complicated, but necessary, task for today's travel marketers. Thankfully, there are more tools and better methods available to do it than ever before.

1 month ago

Video: Google’s Travel Leader on Paid Links and Being a Booking Player

Video: Google’s Travel Leader on Paid Links and Being a Booking Player

Dennis Schaal, Skift

Google, in theory, like TripAdvisor, has the ability to put it all together and become a one-stop shop in travel but Oliver Heckmann, who heads Google's travel products, says that isn't part of the search engine's grand scheme. We sort of believe him (stay tuned for more).

1 month ago

Growth of Mobile Travel Bookings in 6 Charts

Growth of Mobile Travel Bookings in 6 Charts

Dan Peltier, Skift

Smartphones continue gaining ground with online travel bookings, albeit slowly, and mobile web still outpaces what can be clunky mobile app user experiences.

1 month ago

Sponsored
The Future of Cross-Device Tracking and How it Will Change Everything

The Future of Cross-Device Tracking and How it Will Change Everything

Criteo + Skift

Imagine a marketing ecosystem in which you’re able to collect data at every single touchpoint of an individual’s travel planning journey. This trend report brings visibility into the market, shedding insight on best practices and opportunities for innovation.

2 months ago

Event Booking App YPlan Raised $38 Million But Was Sold For Just $3 Million

Event Booking App YPlan Raised $38 Million But Was Sold For Just $3 Million

Patrick Whyte, Skift

Another app-based start-up has failed to live up to the hype. And we're still waiting for a company in the tours and activities field to translate marketing buzz into a scalable and profitable business.

2 months ago

The Changing Habits of China’s Millennial Travelers — Digital Marketing News This Week

The Changing Habits of China’s Millennial Travelers — Digital Marketing News This Week

Jeremy Kressmann, Skift

There are 400 million Chinese millennials. For any marketer still not convinced that China is the future of the travel industry, there are now 400 million reasons to change your mind.

2 months ago

Sponsored
Is The World a More Dangerous Place for Travelers?

Is The World a More Dangerous Place for Travelers?

Momondo Group + Skift

Despite perceived travel risks and uncertainty about the global state of affairs, travelers are growing savvier and more resilient than ever. There’s a new kind of geopolitically-aware traveler who remains determined to make the most of the world, live without fear to have deeper, more immersive experiences. Download this FREE report now!

2 months ago

Sponsored
New Skift eBook: What Keeps CMOs Up At Night?

New Skift eBook: What Keeps CMOs Up At Night?

Boxever + Skift

The What Keeps CMOs Up At Night? eBook is a roundup of poignant insights and valuable lessons from the industry’s top CMOs. Download this ebook for free!

2 months ago

Sponsored
Global Travelers Are Embracing Alternative Payment Methods

Global Travelers Are Embracing Alternative Payment Methods

worldpay + Skift

Global travelers are embracing alternative payment methods more than ever before. Now it’s time for travel industry providers to do the same.

2 months ago

Sponsored
Free Report: Cross-Device Tracking: Hyperbole Vs. Reality

Free Report: Cross-Device Tracking: Hyperbole Vs. Reality

Criteo + Skift

Building a cross-device audience picture in the travel industry is tougher than it seems. This trend report brings visibility into the market, shedding insight into the best practices and opportunities for innovation. Download your FREE report!

2 months ago

New Google Trips Mobile App Uses Gmail to Source Reservations, Recommendations

New Google Trips Mobile App Uses Gmail to Source Reservations, Recommendations

Dennis Schaal, Skift

Google already had Google Maps when it added Google Flights in 2011 and later hotel metasearch and booking. With the launches of a destinations app, which pairs flight and hotel bookings, in 2015, and now the Google Trips app for organizing reservations and making tours and activities recommendations, Google's travel business is slowly, if steadily, becoming pervasive. Google can afford to bide its time -- it is, after all, Google.

3 months ago