Items like film cameras and retro hotels are finding new life with travelers. Is it a blip on the radar, or a sign of a greater yearning for experiences that are less commoditized and more personal?
Despite the country's recent economic downturn, Chinese travelers remain an important and growing source of revenue for travel brands. More marketers need to get smarter about how to reach them using services like WeChat.
With this comprehensive view into the traveler’s journey, the industry is poised to elevate and per-sonalize the travel experience further than ever.
Expedia and Booking.com are wildly successful because they're great at converting travel shoppers into buyers. In order to keep growing, however, they'll need to move further up the "purchase funnel" to capture travelers who are still in the research phase. New search features may be the way to do it.
Recent tech innovations suggest the cruise industry is eager to dispel notions it's behind the times. But beyond speedier, cheaper Wi-Fi, will passengers notice the difference?
Messaging positions travel suppliers to address queries on a real-time basis and nearly instantaneously, and it gives travel operations the opportunity to coordinate on-site efforts in new and powerful ways.
Although in-room technology upgrades receive most of the media attention, hotels' public spaces are arguably an even more important space to focus on guest innovation.
Many travelers prefer mobile browsing because they don't feel constrained by app experiences that are sometimes limiting. But as Criteo's data show, mobile apps are still a powerful way to win customers and conversions if they're constructed in ways that build trust and promote simplicity.
Messaging stands to be a two-way, lasting conversation based on guest data, and we expect more and more outreach opportunities to emerge.
How are tour operators adapting, and what strategies are helping them thrive in this dynamic environment?