Mobile

Gogobot Rebrands to Trip.com With Artificial Intelligence App

Gogobot Rebrands to Trip.com With Artificial Intelligence App

Dennis Schaal, Skift

Gogobot likely paid some big bucks for the Trip.com domain, and it is making strides with a high-quality recommendation app. Still, everyone in the travel space, especially startups, is feeling like they are running uphill as Google tosses boulders downward. Slow, steady steps may win the day.

2 months ago

Sponsored
Free Webinar: Mobile Messaging Strategies for Travel Brands

Free Webinar: Mobile Messaging Strategies for Travel Brands

LivePerson + Skift

Like smartphones themselves, mobile messaging has become ingrained in our everyday lives. Register for this upcoming #SkiftWebinar hosted by LivePerson to learn the most effective mobile messaging strategies for travel brands .

2 months ago

Video: How Facebook Became a Role Model for Mobile-First Companies

Video: How Facebook Became a Role Model for Mobile-First Companies

Dan Peltier, Skift

Facebook has already given travel brands a variety of ways to communicate with and target consumers with relevant content. But the company's backstory on how it became mobile-first ahead of the pack is also worth knowing and is laid out in this video.

3 months ago

Google’s New Artificial Intelligence Assistant Doesn’t Know Much About Your Next Trip

Google’s New Artificial Intelligence Assistant Doesn’t Know Much About Your Next Trip

Andrew Sheivachman, Skift

Google is using its Google Flights capability to power its new Artificial Intelligence-filled Assistant to respond intelligently to queries about travel. The service's inability to respond to queries about your existing travel itineraries, however, is a huge missed opportunity for now.

3 months ago

Understanding Instagram and Snapchat User Demographics

Understanding Instagram and Snapchat User Demographics

Dave Montali, Skift

New heavy-content social networks are beloved among the younger generation. Whilst travel's adoption of these networks has been slow, the networks themselves have been in constant growing.

3 months ago

Guests Find Ways to Stream Shows Despite Finicky Hotel Wi-Fi

Guests Find Ways to Stream Shows Despite Finicky Hotel Wi-Fi

Seth Porges, Bloomberg

Anyone remember a couple of years ago when the U.S. Federal Communications Commission spanked hotel chains for blocking consumers' bring-your-own Wi-Fi devices at conferences -- and some feared in guest rooms? The brands' distaste for streaming devices and Wi-Fi workarounds was one of the reasons they tried the blocking thing.

3 months ago

Snapchat Wants to Be More Ad-Friendly to Travel Brands

Snapchat Wants to Be More Ad-Friendly to Travel Brands

Dave Montali, Skift

With Snapchat's move towards becoming advertiser-friendly, it may be an opportunity for the travel industry to adapt to the new content-heavy platform.

3 months ago

Understanding Travelers’ Cross-Device Habits — Digital Marketing News This Week

Understanding Travelers’ Cross-Device Habits — Digital Marketing News This Week

Jeremy Kressman, Skift

Cross-device marketing remains a complicated, but necessary, task for today's travel marketers. Thankfully, there are more tools and better methods available to do it than ever before.

3 months ago

Video: Google’s Travel Leader on Paid Links and Being a Booking Player

Video: Google’s Travel Leader on Paid Links and Being a Booking Player

Dennis Schaal, Skift

Google, in theory, like TripAdvisor, has the ability to put it all together and become a one-stop shop in travel but Oliver Heckmann, who heads Google's travel products, says that isn't part of the search engine's grand scheme. We sort of believe him (stay tuned for more).

3 months ago

Growth of Mobile Travel Bookings in 6 Charts

Growth of Mobile Travel Bookings in 6 Charts

Dan Peltier, Skift

Smartphones continue gaining ground with online travel bookings, albeit slowly, and mobile web still outpaces what can be clunky mobile app user experiences.

3 months ago

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The Future of Cross-Device Tracking and How it Will Change Everything

The Future of Cross-Device Tracking and How it Will Change Everything

Criteo + Skift

Imagine a marketing ecosystem in which you’re able to collect data at every single touchpoint of an individual’s travel planning journey. This trend report brings visibility into the market, shedding insight on best practices and opportunities for innovation.

3 months ago

Event Booking App YPlan Raised $38 Million But Was Sold For Just $3 Million

Event Booking App YPlan Raised $38 Million But Was Sold For Just $3 Million

Patrick Whyte, Skift

Another app-based start-up has failed to live up to the hype. And we're still waiting for a company in the tours and activities field to translate marketing buzz into a scalable and profitable business.

3 months ago