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Travel Brands Struggle With Mobile Advertising – Digital Marketing News This Week

Many travel marketers struggle to find mobile ad formats that mobile users will watch or click on. That’s a big problem for travel brands and the advertising industry.

2 months ago

Attractions Were a Bright Spot in TripAdvisor’s Tough 2nd Quarter

TripAdvisor took a beating in the second quarter, but its growing tours and activities sector is showing strength as the company tries to become all things to all travelers.

2 months ago

Expedia and Priceline CEOs on Messaging Apps: ‘So Far So Good’

There's so much excitement and anticipation around messaging and artificial intelligence that Priceline and Expedia CEOs' remarks remind us that this emerging technology is still too new to gauge regarding potential success. Still, CEOs of both companies seem pleased with how messaging has performed so far.

2 months ago

Facebook’s New Ad Preferences Help Brands Identify Most-Interested Travelers

It couldn't be more clear that Facebook wants its users to see the highest quality and most relevant content possible and its latest ad preferences update could have big implications for travel brands that both serve compelling and uninspiring ads to consumers. Meanwhile, Expedia and Priceline are seeing a lot of success with Facebook and are both upping their spend.

2 months ago

Google Feasts on its Own Restaurant Reviews, Angering TripAdvisor and Yelp

If Google is using the "wisdom of the crowds" to determine how it arranges restaurant information in search results then in a lot of ways it believes professional reviews, and especially those from its Zagat franchise, trump user reviews. But when it gets down to displaying the text of diners' reviews, Google unfairly believes that its own consumer reviews are the fairest of them all.

2 months ago

Breaking Out of the Recommendation Bubble in the Age of Digital Discovery

Platforms for discovery of food and experiences can be a double-edged sword, and play us back more of the same.

2 months ago

Boingo Adds Major U.S. Cell Carrier to Make Wi-Fi Faster at U.S. Airports

Airports with decent Wi-Fi are becoming more common than those without it. Boingo's new partnership with a major U.S. carrier will hopefully take airport Wi-Fi even further towards a seamless experience.

2 months ago

TripAdvisor’s CEO Says That Apps Are the Key to Future Success

TripAdvisor's strategy prioritizes the importance of the app over mobile Web and desktop. With its ability to access Booking.com's trove of hotel descriptions and photos, TripAdvisor is seeing lots of success through its app in driving repeat bookers. The bottom line, though, is cheap hotel prices are key.

2 months ago

Google Is Killing Zagat’s 30-Point Rating System in Its Restaurant App

The new Zagat — which jettisons the old 30-point rating scale in favor of a more familiar five-point system — will have a more obvious influence from Google, its owner since 2011.

2 months ago

Designing Flight Search for Mobile — Digital Marketing News This Week

Flight searches have never really "worked" on mobile. There's simply too much detail involved with purchases to make it worthwhile. Virgin America's new mobile search interface hopes to change that.

2 months ago

Google Focuses on Deals With Changes to Mobile Travel Products

It seemingly takes Google forever to roll out new features in travel products such as Hotel Ads and Google Flights. But in light of all that A/B testing going on, Google will continue to take its own sweet time. Google is not beholden to anyone else's schedule. After all, it's Google.

3 months ago

The Instagram Photo That Launched a Travel Brand – Digital Marketing News This Week

Instagram is no longer just an "experiment" for the travel industry. The service's most popular content creators and marketers are increasingly turning their posts into big business. Whether that's a good thing for users is another story.

3 months ago