Articles sponsored by Adobe

Free Read

Online Travel

Rethinking Travel Marketing for an Era of Infinite Customer Touchpoints

The travel industry has officially entered the era of “omnichannel” marketing, a time when every screen, every device, and every customer interaction is an opportunity to connect with travelers. In order to take advantage, travel organizations will need to rethink how they design, execute, and measure marketing campaigns.

Rethinking Travel Marketing for an Era of Infinite Customer Touchpoints
Free Read

Online Travel

Understanding Travel’s Personalization Revolution

Smart personalization is hard to do well in the travel industry. That’s why today’s best-in-class brands start with the fundamentals: gathering the right customer data, building the right technology stack to handle it, and finding the right talent.

Understanding Travel’s Personalization Revolution
Free Read

Online Travel

Mobile and the Future of Customer Experience in the Travel Industry

Today's most forward-thinking travel brands aren't just thinking about mobile. They're thinking about how to connect the dots between mobile and every aspect of the travel experience, from trip research to purchase to the in-trip journey.

Mobile and the Future of Customer Experience in the Travel Industry
Free Read

Online Travel

Announcing the 2018 Digital Transformation Report

Digital is eating the world. No matter what your role in the travel industry, the question is when, not if, your business will be affected. Our annual digital transformation report, released in partnership with Adobe, is an effort to show how businesses are preparing for this digital transformation.

Announcing the 2018 Digital Transformation Report
Free Read

Online Travel

How Travel Brands Can Internalize a Culture of Innovation

It's not enough for a company to have it's heart set on building the latest “disruptive” form of technology — they must first create an organization-wide culture of innovation.

How Travel Brands Can Internalize a Culture of Innovation
Free Read

Hotels

Digital Transformation Brief: Wyndham CMO Convinced Mobile And Personalization Will Help Fill Beds

The role of the CMO has evolved, shifting from a position that was once squarely focused on marketing to one faced with tackling digital challenges on a daily basis.

Digital Transformation Brief: Wyndham CMO Convinced Mobile And Personalization Will Help Fill Beds
Free Read

Skift Originals

Video: Adobe’s Head of Industry Strategy on Creating the Next Golden Age of Travel

Michael Klein spoke about the need to simplify user experience and why integrating digital experiences at physical locations is key for creating an integrated strategy.

Video: Adobe’s Head of Industry Strategy on Creating the Next Golden Age of Travel
Free Read

Airlines

The Emergence of Self-Service Screens is Changing Interactions on Planes and at Airports

Mobility and the ability for brands to react in an anytime-anywhere capacity to traveler’s needs has become a must. Download this FREE report to understand how demands of the increasingly smartphone- and tablet-equipped consumer are reshaping the way travel brands interact with travelers.

The Emergence of Self-Service Screens is Changing Interactions on Planes and at Airports