Articles tagged “digital”

Booking Holdings Buys HotelsCombined and 12 Other Digital Trends This Week

Sarah Enelow-Snyder, Skift

This week in digital news, Booking Holdings bought HotelsCombined for a trifling $140 million, MakeMyTrip and Despegar addressed some stumbling blocks, and innovation is top of mind after the GBTA Convention.

Booking Holdings Sacrifices Growth and 7 Other Digital Trends This Week

Sarah Enelow-Snyder, Skift

This week in digital news, we looked at earnings from Booking Holdings and the company's adjusted growth expectations, plus a broad view of the future of metasearch.

Trivago and Booking Slash TV Ads and 12 Other Digital Trends This Week

Sarah Enelow-Snyder, Skift

This week in digital news, we have some great reporting from Cvent Connect 2018, plus Trivago and Booking.com get more cautious about their TV ad spending.

Expedia’s Brands Explained and 13 Other Digital Trends This Week

Sarah Enelow-Snyder, Skift

This week in digital news, Expedia was on our priority list. Check out our in-depth explainer on the group's 23 brands, then read about the future possibility of Expedia-branded hotels and the company's latest earnings report.

Google’s EU Fine and 10 Other Digital Trends This Week

Sarah Enelow-Snyder, Skift

This week in digital news, the European Commission may soon scrutinize Google's travel products, and big travel tech players handle recent leadership changes. And don't miss our new podcast: The Amazon Factor in Travel.

Travel’s Greatest Acquisition and 8 Other Digital Trends This Week

Sarah Enelow-Snyder, Skift

This week in digital news, we released a major undertaking: the oral history of the Booking.com acquisition. This is a must-read for anyone who wants to understand the inner workings of online travel.

Video: How Accenture Helps Travel Companies Stay Agile

According to Accenture, a “living business” is a company that marries technology innovation and an agile corporate culture to ensure its relevance amid always changing consumer expectations.

The Amazon Factor and 7 Other Digital Trends This Week

Sarah Enelow-Snyder, Skift

This week in digital news, we explored Google and Facebook's travel ambitions. And coming up: anyone in travel who wants to learn from Amazon's success should sign up for our free Skift Call on Tuesday, July 10.

Technologies Every Hotelier Needs to Understand: Latest From Skift Research

Rebecca Stone, Skift Research

The hotel industry needs to catch up with the times when it comes to technology, and we're not just talking about cloud offerings and software-as-a-service technologies. The smart hotelier of today is investing in next generation tech capabilities such as artificial intelligence, machine learning, voice capabilities, virtual reality, robotics, and more, but all with the guest experience in mind.

London’s Mobile Gaming App and 9 Other Digital Trends This Week

Sarah Enelow-Snyder, Skift

This week in digital news, London is using a mobile gaming app to battle overtourism since tourists are already married to their phones, and credit card rewards are getting more targeted and competitive.

Rethinking Travel Marketing for an Era of Infinite Customer Touchpoints

Adobe + Skift

The travel industry has officially entered the era of “omnichannel” marketing, a time when every screen, every device, and every customer interaction is an opportunity to connect with travelers. In order to take advantage, travel organizations will need to rethink how they design, execute, and measure marketing campaigns.

New Skift Research Report: Challenges for Hotels to Streamline Back-End Technologies

Rebecca Stone, Skift Research

The hotel tech stack of today should focus entirely on the customer journey and be arranged so that it provides guests a seamless experience. A hotel tech stack that is not integrated on the back-end will feel fragmented on the front-end.