Articles tagged “digital”

TripAdvisor’s TV-Heavy Marketing and 8 Other Digital Trends This Week

TripAdvisor’s TV-Heavy Marketing and 8 Other Digital Trends This Week

Sarah Enelow, Skift

This week in digital news, TripAdvisor reported fourth-quarter earnings and we dug into their TV advertising strategy, which involves leaning away from online marketing — bad news for Google.

6 days ago

Expedia’s Relationship With Hotels and 11 Other Digital Trends This Week

Expedia’s Relationship With Hotels and 11 Other Digital Trends This Week

Sarah Enelow, Skift

This week in digital news, we analyzed online travel agency earnings. Trivago braces for slow 2018 growth and Expedia grapples with hotels' direct booking success.

2 weeks ago

Blockchain Scams and 10 Other Digital Trends This Week

Blockchain Scams and 10 Other Digital Trends This Week

Sarah Enelow, Skift

This week in digital news, we looked past blockchain's buzz to dig up the scams, and analyzed Priceline's new emphasis on TV advertising.

3 weeks ago

WeChat Strategies and 8 Other Digital Trends This Week

WeChat Strategies and 8 Other Digital Trends This Week

Sarah Enelow, Skift

This week in digital news we examined two very different things that many travel companies don't understand: WeChat and blockchain. WeChat is already important for travel companies that want to engage with Chinese travelers; blockchain may become so.

4 weeks ago

TripAdvisor Fights to Keep Its Lead in Attractions and 9 Other Digital Trends This Week

1 month ago

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Why Marketers Need to Focus on the ‘Big Picture’ of Traveler Engagement

Why Marketers Need to Focus on the ‘Big Picture’ of Traveler Engagement

Oath + Skift

Traveler purchase decisions are influenced long before the first click, but for many marketers, this is still the primary focus. To succeed in 2018, marketers need to shift their agendas to engage with travelers on a human level throughout the entire journey.

1 month ago

Smart Robots at CES and 9 Other Digital Trends This Week

Smart Robots at CES and 9 Other Digital Trends This Week

Sarah Enelow, Skift

This week in digital news, our business travel editor Andrew Sheivachman reported on the potential and pitfalls of smart robots and 5G, straight from CES in Las Vegas.

1 month ago

China Shuts Down Marriott’s Website and Mobile App Over Tibet Gaffe

China Shuts Down Marriott’s Website and Mobile App Over Tibet Gaffe

Deanna Ting, Skift

This incident is a tough reminder for Marriott and many other global companies that when it comes to China, especially, everything is politics.

1 month ago

Ctrip-Backed Chinese Booking Sites Plan Merger and 5 Other Digital Trends This Week

Ctrip-Backed Chinese Booking Sites Plan Merger and 5 Other Digital Trends This Week

Sarah Enelow, Skift

This week in digital news, Ctrip, China's largest online travel agency, is making moves to expand its reach. TripAdvisor's CEO is aiming for the same thing through mobile engagement.

2 months ago

WeChat Debuts Tools for Tourism Boards and 4 Other Digital Trends This Week

WeChat Debuts Tools for Tourism Boards and 4 Other Digital Trends This Week

Sarah Enelow, Skift

This week in digital news, tourism boards concentrate on WeChat, and Skift reporters examine the effects of the new U.S. tax law on travel companies' bottom lines.

2 months ago

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Colombia’s New Tourism Campaign Is a Soundtrack For Travelers’ Inner Journeys

Colombia’s New Tourism Campaign Is a Soundtrack For Travelers’ Inner Journeys

ProColombia + Skift

Colombia’s tourism leaders are tapping into the power of local music to convey the warmth and welcoming spirit of the Colombian people, who want to share their profound sense of national pride and optimism with travelers, based on the country’s surging popularity in recent years.

2 months ago

Video: Lufthansa Strives to Become as Data-Savvy as Netflix

Video: Lufthansa Strives to Become as Data-Savvy as Netflix

Sean O'Neill, Skift

Like many airlines, Lufthansa worries that other companies could disrupt parts of its business like Netflix did with movies. To prevent that, it has launched a data-based offensive.

2 months ago