Articles tagged “digital”

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New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

Adara + Skift

Improving customer loyalty in today’s hypercompetitive industry landscape requires travel brands to go beyond customer profiles. They must focus on patterns in behavioral data and provide true one-to-one personalization.

13 hours ago

Lonely Planet Has a New CEO and a New Strategy

Lonely Planet Has a New CEO and a New Strategy

Patrick Whyte, Skift

The old Lonely Planet is dead. Say hello to the new "omnichannel travel platform."

1 week ago

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How to Win at Travel Marketing in the Age of Google and Expedia

How to Win at Travel Marketing in the Age of Google and Expedia

Tinyclues + Skift

It’s tough for travel brands to compete against the Googles, Bookings, and Expedias of the industry. Integrating deep learning technology into existing marketing solutions can allow brands to make the most of their first-party data to better understand the patterns of their customers and make smarter, action-oriented decisions.

2 weeks ago

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Loyalty 2.0: From Incentivizing Transactions to Creating Value

Loyalty 2.0: From Incentivizing Transactions to Creating Value

Epsilon + Skift

The average consumer is enrolled in 18 loyalty programs, so brands looking to create true, meaningful engagement in the future need to simplify and amplify their offers to remain relevant.

3 weeks ago

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The Personalized Approach to Upselling, Cross-Selling, and Everything in Between

The Personalized Approach to Upselling, Cross-Selling, and Everything in Between

Conversant + Skift

Marketers are awash in data these days, but it’s what you do with it that makes the difference between a successful upsell and a missed opportunity.

3 weeks ago

Airbnb Buys Gaest and 7 Other Digital Trends This Week

Airbnb Buys Gaest and 7 Other Digital Trends This Week

Isaac Carey, Skift

This week in digital news, Airbnb moves to offer more meeting spaces, esports are shaking up event participant engagement, and Travelstop expands into other languages.

4 weeks ago

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Personalization in Travel Marketing: Moving Beyond the Buzzword

Personalization in Travel Marketing: Moving Beyond the Buzzword

Sojern + Skift

The concept of “personalization” has been touted by travel marketers so often in the last few years, that most would agree that it’s become a bit overused. It’s time for travel brands to evolve beyond broad-based personalized targeting and get smarter about how they use their data.

1 month ago

Lessons From India’s Online Travel Market and 10 Other Digital Trends This Week

Lessons From India’s Online Travel Market and 10 Other Digital Trends This Week

Sarah Enelow-Snyder, Skift

This week in digital news, be sure to read our new deep dive on the innovations coming out of India's $2 billion online travel market, and what other players can learn from it about competition, pricing, and marketing.

1 month ago

Travel Apps Share User Data With Facebook and 3 Other Digital Trends This Week

Travel Apps Share User Data With Facebook and 3 Other Digital Trends This Week

Sarah Enelow-Snyder, Skift

This week in digital news, we have two stories on personal data. A new privacy report found that some travel apps including Kayak, TripAdvisor, and Skyscanner shared user data from their Android apps with Facebook. Then, an update on the massive Marriott data breach.

2 months ago

Expedia Faces Lawsuit and 9 Other Digital Trends This Week

Expedia Faces Lawsuit and 9 Other Digital Trends This Week

Sarah Enelow-Snyder, Skift

This week in digital news, Expedia is facing a lawsuit over its allegedly deceptive collection of fees with Reservations.com. And don't miss our 25 Travel Moments That Mattered in 2018, including Amadeus' purchase of TravelClick, Booking's investment in Didi, and more.

2 months ago

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How Travel Brands Can Take Control of Customers’ Travel Booking Experience

How Travel Brands Can Take Control of Customers’ Travel Booking Experience

Switchfly + Skift

Nearly every travel brand knows that direct bookings offer a powerful opportunity to take control of their relationship with customers. But knowing how to make it happen can be challenging. The emerging set of best practices below offers a road map to move from idea to action.

2 months ago

Travelport Goes Private and 14 Other Digital Trends This Week

Travelport Goes Private and 14 Other Digital Trends This Week

Sarah Enelow-Snyder, Skift

The big digital news this week was all about Travelport. One of the big three platforms for airline distribution is being taken private in an all-cash transaction valued at around $4.4 billion.

2 months ago