Articles tagged “The Digital Transformation Brief”

A series from Adobe and SkiftX about the people making digital transformation a reality in travel.

Online Travel

How Cross-Device Marketing Is Changing The Way Brands Engage Travelers

Advances in cross-device marketing orchestration are shifting how brands engage consumers on a more personalized basis across their entire customer journey by delivering the right content in the right channel at the right time.

How Cross-Device Marketing Is Changing The Way Brands Engage Travelers

Online Travel

Programmatic Advertising Wins Big Through Personalization

More brands are learning how to effectively engage travelers across devices, understand the communication needs for different channels, and deliver better experiences for their customers through targeted personalization.

Programmatic Advertising Wins Big Through Personalization

Hotels

Do Travel Brands Understand How to Use Customer Data?

Whether behavioral, transactional, demographic, or otherwise, data has become the cornerstone of modern marketing strategy. While travel brands are in an advantageous position to acquire data on their customers, figuring out how to act upon that information is a critical hurdle.

Do Travel Brands Understand How to Use Customer Data?

Media and PR

How Travel Brands Do Customer Service Right on Social Media

Social media is rapidly becoming one of the travel industry’s most important channels for customer service, but there's no one-size-fits-all approach. From automated chat bots to digital concierge services, find out what's working for top travel brands.

How Travel Brands Do Customer Service Right on Social Media

Online Travel

Finding the Balance Between Humans and Technology in Hospitality

From robot concierges to mobile check-in tools, there's no shortage of hyped technologies filtering their way onto hotel properties. But are they actually adding value to the guest experience?

Finding the Balance Between Humans and Technology in Hospitality

Online Travel

How the Internet of Things Will Impact Travel in 2017 and Beyond

From smartphones and tablets to wearable technology, the rise of Internet-connected devices is changing the way we travel.

How the Internet of Things Will Impact Travel in 2017 and Beyond

Online Travel

Beyond Mobile: How Voice and AI Are Changing Digital Travel

Despite the rapid shifts already caused by mobile, even bigger changes are on the horizon as voice search, artificial intelligence, and conversational messaging are transforming how travelers interact with travel brands. While there is a lot of excitement around the promise of each of these technologies, we now face the challenge of implementing them.

Beyond Mobile: How Voice and AI Are Changing Digital Travel

Online Travel

Expedia’s Q2 Wobbles and 9 Other Digital Trends This Week

These are the digital trends we were talking about this week.

Expedia’s Q2 Wobbles and 9 Other Digital Trends This Week

Business Travel

What Marriott Knows About the Needs of Next-Gen Business Travelers

Soon, Marriott's leadership will begin the task of deciding which Starwood brands will exist going forward. Until then, the hotel giant is working to create a better technology platform for its properties to serve guests with.

What Marriott Knows About the Needs of Next-Gen Business Travelers

Hotels

How Guest Expectations and Changes in Mobile Habits Impact Hotel Tech

The world of hotel technology software, or the “tech stack,” has long existed as a fragmented puzzle. What solutions and strategies will help hotel owners stay competitive, and profitable, in the years to come?

How Guest Expectations and Changes in Mobile Habits Impact Hotel Tech