The Digital
Transformation
Brief

A series from Adobe and SkiftX
about the people making digital transformation a reality in travel.

Digital transformation isn’t just about implementing new technology. It’s about the people who implement it.

This series shines a light on digital transformation, personalization, and the evolution of how brands interact with their consumers. Here, we speak with travel industry leaders making digital transformation a reality, and dive deeper into the future of digital transformation.

Announcing the 2018 Digital Transformation Report

Video: Adobe and MGM Resorts On The Future of Personalization and Digital Transformation

How Cross-Device Marketing Is Changing The Way Brands Engage Travelers

Programmatic Advertising Wins Big Through Personalization

Do Travel Brands Understand How to Use Customer Data?

How Travel Brands Do Customer Service Right on Social Media

Finding the Balance Between Humans and Technology in Hospitality

How the Internet of Things Will Impact Travel in 2017 and Beyond

Beyond Mobile: How Voice and AI Are Changing Digital Travel

How Travel Brands Can Internalize a Culture of Innovation