Skift Take

Digital is eating the world. No matter what your role in the travel industry, the question is when, not if, your business will be affected. Our annual digital transformation report, released in partnership with Adobe, is an effort to show how businesses are preparing for this digital transformation.

This sponsored content was created in collaboration with a Skift partner.

The digital transformation of business is happening all around us, from mobile devices to ecommerce, artificial intelligence, big data and beyond. For travel executives tasked with evolving their company to succeed in this digital-first world, there are a range of challenging decisions. Does your organization have the right people and software to achieve its digital goals? What are the best data and analytics tools to understand customer habits and personalize products to suit traveler demand? Where should travel businesses allocate finite resources like time and money on a wide range of potential digital marketing solutions?

That’s why Skift is announcing its second annual Digital Transformation Report. This once-a-year flagship research effort seeks to gather intelligence on the digital transformation efforts of executives from across the travel industry, aggregating the results into a takeaway report to be shared later this year.

With digital poised to transform just about every aspect of the travel experience, from operations to marketing to ecommerce and more, Skift’s Digital Transformation Report will offer a crucial snapshot of how today’s travel businesses are adapting and preparing themselves for tomorrow’s digital future.

Get the report

This content was created collaboratively by Adobe and Skift’s branded content studio, SkiftX.

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Tags: adobe, digital, digital transformation, The Digital Transformation Brief

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