Articles tagged “mobile”

Travel Booking

Travel’s Mobile Commerce Sales: How the West Can Close the Gap With Asia

People in the West traditionally have used mobile phones as a research tool and a desktop for transactions whereas in the East, since people mostly skipped the offline era, users began directly in the digital age through mobile. Companies looking to boost mobile commerce need to create unique touchpoints and tailor their product offerings to achieve a greater sales mix.

Travel’s Mobile Commerce Sales: How the West Can Close the Gap With Asia

Announcements

Calling Travel’s Future Without Fear Then and Now on Skift’s 9th Anniversary

When we officially launched Skift on July 30, 2012, we couldn't have envisioned the insanity and tragedy of 2020 and 2021. But we got through it as a company, and much of the global travel industry, licking its wounds, has likewise proved to be as adaptable as the circumstances demand.

Calling Travel’s Future Without Fear Then and Now on Skift’s 9th Anniversary

Online Travel

Booking Holdings Sees Short-Term Hit to Profit Margins From Connected Trip Strategy

With the recent launch of flights for its U.S. point of sale, and development of a payments platform, Booking.com continues to work on CEO Glenn Fogel's signature connected trip strategy. It's probably tough to learn too much so far about flights when hardly anyone is flying, but the initiative looks to be proceeding apace under the covers.

Booking Holdings Sees Short-Term Hit to Profit Margins From Connected Trip Strategy

Media and PR

Hotel Marketers Prepare for the Death of Tracking Cookies

You know that hotel ad that appears on every site as you surf the internet? Well, the underlying tech behind it, called the cookie, isn't long for this world. Neither is the mobile identifier on cell phones that some advertisers also use for tracking. So what's a hotel marketer to do?

Hotel Marketers Prepare for the Death of Tracking Cookies

Online Travel

Foursquare-Factual Merger Sets Up Location Data Alternative to Google and Facebook

Foursquare absorbing competitor Factual solidifies its position as a leader in location-based ad targeting services. Advertisers will likely welcome the strengthening of a rival to Google and Facebook in this particular advertising realm.

Foursquare-Factual Merger Sets Up Location Data Alternative to Google and Facebook
Free Read

Airlines

Singapore Airlines Enhances Passenger Experience with Innovative Mobile App

In today’s marketplace, it’s not enough for an airline to simply have an app. Cutting-edge functionality, efficient tools and, yes, fun bells and whistles are needed to engender consumer loyalty and drive increased revenue. The new app from Singapore Airlines ticks all the boxes and provides a new model for the industry.

Singapore Airlines Enhances Passenger Experience with Innovative Mobile App

Online Travel

What Makes Millennial and Gen Z Travelers From India and China So Different From Western Peers

With millennials pushing 40 years old and Gen Z entering the workforce, each of these generational cohorts will only grow in importance to the travel industry. The latest Skift Research report shows how they differ from each other as well as from their peers globally.

What Makes Millennial and Gen Z Travelers From India and China So Different From Western Peers
Free Read

Airlines

How Connected Employees Can Enhance Customer Experiences in Real Time

Digitizing, streamlining, and simplifying how employees communicate and collaborate is essential to truly empowering firstline workers to deliver results. Providing them with the right tools is key.

How Connected Employees Can Enhance Customer Experiences in Real Time

Online Travel

Amazon Confirms Flight-Booking Launch as Part of a Superapp Strategy

Amazon wants to be a superapp, the mobile tool of choice to book flights, buy books, and make payments. In travel, flights are only the beginning.

Amazon Confirms Flight-Booking Launch as Part of a Superapp Strategy

Business Travel

Booking Drops Hotel Requirement to Book Tours and Activities

Booking.com's hotel focus has given way to a strategy to serve travelers at every portion of the trip. TripAdvisor already does it, Expedia too. Airbnb is on that full-service road. So Booking.com will have plenty of company.

Booking Drops Hotel Requirement to Book Tours and Activities