Luxury hotels and resorts, with all their amenities, are usually the playgrounds of the rich and famous and are reserved exclusively for overnight guests who pay top dollar to stay there.
However, a group of celebrity funders are boosting ResortPass by $26 million to build out its day-pass marketplace for establishments that want to allow guest to come and relax with them for the day.
The demand for local experiences, not too far from home, has surged as post-pandemic travel recovers. The six-year-old startup, now bolstered in its current round of funding by the likes of Jessica Alba and Gwyneth Paltrow (both avid investors in wellness, health and beauty), said the intention is to build its marketplace so guest more easily access amenities such as pools, spas and fitness centers without the hefty overnight price tag.
ResortPass offers some 900 brands such as the Ritz Carlton, Four Seasons and Westin and gives hotels free listings on its marketplace while charging a subscription for its SaaS software to manage access for day trippers.
While some would argue the model removes the exclusivity for overnight guests, the startup’s business model is to monetize underutilized inventory and work with these hotels to determine price points on par with the caliber of the services and amenities.
ResortPass has also received backing by Airbnb’s syndicate, AirAngels, with the intention to grow new market access for travelers wanting to tap into a destination’s day experiences.
The Series B funding round was co-led by Declaration Partners and 14W, bringing ResortPass’s total funding to $37 million. Early backer CRV also participated in the financing, along with new investors such as William Morris Endeavor, Adam Grant and Brian Kelly of The Points Guy.
Predominantly focused on U.S. destinations, ResortPass’ recent expansion covers the Caribbean, Mexico and the U.S. territory of Puerto Rico. With its newly acquired funding, ResortPass expects to expand its partnerships into Europe and the Asia-Pacific region.