Articles tagged “peek”

In this video from Skift Global Forum, executives from Peek, TUI Musement, and McKinsey & Company broke down significant shifts in traveler behavior driving the boom in the experiences sector.

Peek CEO Ruzwana Bashir isn’t looking for an exit and instead says she wants to be the biggest independent company providing operating systems for tours and expenses businesses.

Nearly three dozen tours and activities operators, reservation systems, and distributors debuted a non-profit association geared to formulate connectivity standards.

Peek survived the pandemic when so many tours and activities' operators went into hibernation or worse, and now it has another $80 million in the bank for expansion. With business-to-business software as hot as it is, that's not a bad place to be.

FareHarbor and Bokun act as if they're unstoppably on the way to becoming giants. But the market for booking systems for sightseeing and experience operators remains very much in flux.

The latest investment comes just in time for Peek, a maker of enterprise software. Its rivals FareHarbor and Bokun have recently been snapped up by larger acquirers Booking Holdings and TripAdvisor. Clocks are ticking.

Viator leads in online tours and activities, as Skift Research's new analysis shows, but being in first also puts a target on its back. Rivals are working hard to close the gap and the race is far from over.

The market for software to tour merchants is fragmented without a single clear leader. Yet Peek now has an advantageous position, thanks to the acquisition of the assets of one of its chief rivals.

T&A's love-hate relationship with the internet continues. They love the online reviews, but are reluctant to use the internet as a distribution channel.

As tour operators become more nimble with their use of mobile technology, they'll be able to strengthen their appeal to consumers who are looking to purchase tours and activities on demand.