Articles tagged “things to do”

Tour Operators

Google Expands Tours and Activities With New Display

Ranking for city-specific experiences search terms is fiercely competitive and an expensive part of performance marketing that tends to favors online travel agencies with big budgets. A new carousel in Google's Things To Do adds an interesting shift in search display.

Selene Brophy | 9 months ago

Google Expands Tours and Activities With New Display

Online Travel

Google and Tripadvisor Could Be Edging Toward a New Partnership After All These Years

Frenemy relationships have a storied history in the push and pull of the travel industry. Tripadvisor's relationship with Google seems to have improved, and there are probably several areas where they might collaborate further.

Dennis Schaal | 10 months ago

Google and Tripadvisor Could Be Edging Toward a New Partnership After All These Years

Online Travel

Google Travel Eliminated Trip Summary Feature

Google Travel just got a tiny bit less sticky because Gmail users could easily find their past, present and upcoming trips there all in one place. The feature became a victim of bigger and more important priorities.

Dennis Schaal | 11 months ago

Google Travel Eliminated Trip Summary Feature

Online Travel

Tripadvisor Takes the Guesswork Out of Personalization

Personalization efforts in the travel industry can be way off track. Tripadvisor is supplementing those efforts in a direct way — asking potential customers what they are looking for.

Dennis Schaal | 1 year ago

Tripadvisor Takes the Guesswork Out of Personalization

News Blog

FareHarbor Acting CEO Ted Clements to Step Down

Ted Clements, FareHarbor's acting CEO who served as chief operating officer for the last three years, will step down from these positions in September, Skift has learned. A small group tour of the Vatican. Source: Viator Staff was informed of the move Tuesday, and no replacement has been named. Clements plans to stay in Amsterdam,…

Dennis Schaal | 2 years ago

Online Travel

Google’s Ticketing for Attractions Off to Rough Start

Google's attractions ticket beta has been among its least elegant in travel to date. This has angered many tour operators because it couldn't have come at a more inopportune time.

Dennis Schaal, Skift | 3 years ago

Google’s Ticketing for Attractions Off to Rough Start

Online Travel

There Is A Good Chance Google Travel’s Ambitions Are About To Be Reined In, Legislatively

There is a long lobbyist-filled journey ahead for this House committee-backed bill to cut Google Travel down to size. But it's an important step that was almost unthinkable a few years ago.

Dennis Schaal, Skift | 3 years ago

There Is A Good Chance Google Travel’s Ambitions Are About To Be Reined In, Legislatively

Online Travel

How Google Plans to Make Money in Travel — and Everything Else

Google eventually will monetize its vacation rental listings, but paid advertisements in its Things To Do vertical will happen sooner. Conscientious objectors Airbnb, Expedia/Vrbo and Booking, which aren't participating with Google in vacation rentals for now, will likely have something to say about the shape of that money grab.

Dennis Schaal, Skift | 3 years ago

How Google Plans to Make Money in Travel — and Everything Else