Articles tagged “viator”

It's another downsizing at Tripadvisor as it gets ready to acquire its controlling shareholder and make some moves.

We may be at an inflection point where the very nature of how we discover and book travel is being fundamentally reimagined – and listings are increasingly not the best answer.

Tripadvisor officials are doing their jobs in that they are trying to grow the company in the event no strategic transaction takes place. But eventually there has to be one.

Tripadvisor's challenge is that it is no big deal these days to see a static image of someone who wrote a hotel or experiences review. Many people are accustomed to scrolling TikTok instead.

Five years from now, will Airbnb be at the top of the heap in short-term rentals? Will Chase Travel be a headliner? Will future generations yearn to travel as current ones do?

Travelers are flocking to activities that make them learn, interact with locals, or preferably both. It's as if people are treating vacations like a semester abroad, minus the college credits.

Today's podcast looks at last-minute bookings, Viator's new campaigns, and the slow return of international flights to China.

Viator's "Regret Less. Do More." campaign uses data-driven insights and highlights travel planning pitfalls.

Industry response to a recent Skift story centered on this question: Would people actually use voice search to book travel experiences? The answers were revealing about the sector's broader opportunities and challenges.

Tripadvisor has been brand-building in the past year, both for its Viator and Tripadvisor brands. Can it do both?