Skift Travel News Blog

TUI Musement continues to carve its place in the growth flywheel of parent company TUI Group, with the launch of its digital TUI experiences platforms to take the brand beyond Europe and into the world.

Sebastian Ebel, chairman and CEO of TUI Group, said TUI’s activities segment continues to support the group strategy of bringing new customers into the TUI ecosystem during an earnings call on Wednesday. Musement, which saw +185 percent year-on-year growth for business-to-customer experiences sold in quarter two of 2023, will continue to build its own unique experiences across 100 key cities.

Ebel outlined how its digital platform rollout would also support its TUI Blue asset-light growth, with the ongoing development of its own product.

TUI’s acquisition into Musement saw great investment in Milan, Spain and France, but the company would now be rolling out products for Germany, England, and the Far East, for example.

“We are targeting a hundred key cities at the moment in the world so that you don’t only get the best offers in Majorca but also when you are in Berlin,” said Ebel. “We are building more and more of our own products because we can sell as a merchant, but it’s more attractive if we produce the products on our own or make them unique through special relationships and to build further the Tui Collection.”

TUI’s tours and activities reported a near doubling in the number of excursions and activities booked during the second quarter ending March 31, with 1.3 million experiences sold and an estimated 0.7 million more than in the prior-year quarter.

Musement has reduced its underlying earnings before interest and taxes (EBIT) loss to -$13.9 million in the period under review, compared to -$19.92 million in the prior year. TUI Musement also benefited from increased guest transfers, with a total of 3.4 million transfers in destinations. You can read more about TUI’s focus on dynamic packaging and second-quarter earnings here.

TUI is closer to settling the substantial financial aid it received from German authorities during the pandemic. 

TUI chief financial officer Mathias Kiep said the company made an important step back to profitability by launching its intended $1.9 billion capital raise in a LinkedIn post on Friday, 24 March.

“On the back of our strong operational recovery and following an intense journey of preparation — most recently our AGM in February and the 10:1 reverse stock split thereafter. With the proceeds of the capital increase, we intend to repay the Corona state aid in full.” 

Kiep initially announced the raise plans during the company’s 2023 first quarter interim results, stating it would take place under the right market conditions after the company’s Economic Stabilization Fund debt had been recalculated from some $775 million to just short of $1 billion.    

Germany’s Economic Stabilization Fund was instrumental in ensuring the survival of German-based travel companies, including Lufthansa, with its initial lifeline stoking claims of an unfair advantage. It saw a stricter framework applied to the financial aid received by TUI.

The airline announced towards the end of 2022 that it was set to repay the balance of its state-owned debt.

Tours and activities online booking platform GetYourGuide has unveiled a fresh look on its homepage this week, and with it, a new series of Originals by GetYourGuide.

The Originals offering, previously put on hold towards the end of 2022, was run in partnership with local operators in popular destinations. Now the operator has shifted the focus to one-of-a-kind experiences, exclusive to the platform and inspired by the exclusive ‘Turning the Lights On at the Vatican Museums‘ in 2022, which saw 15,000 people applying for a coveted seat on one of the seven tours in 2022″.

The homepage refresh is seeded across core themes such as culture, food, nature and adventure, and Originals tours are now prominently labeled. New in the series is an exclusive guided experience through the Museum of Modern Art in New York, without the crowds one hour before the regular opening hours together with a professional art historian; or the chance to experience Barcelona’s La Sagrada Família in a private twist to explore Gaudí’s masterpiece on one’s own, accompanied by the live soundtrack of the famous local organist Juan de la Rubia.

The reveal of the new site was further supported by a new Make Memories campaign launched across the U.S. and Europe, and an Artificial Intelligence study that showed for 42 percent of participants, travel experiences were one of the three most emotionally intense memories. See the artificial intelligence experiment video below.

TrekkSoft, a Swiss Saas startup for tour and activity providers has added Giant Monkey, a Berlin-based producer of visitor management solutions, to its stable.

Giant Monkey’s portfolio includes equipping museums with modern payment and omnichannel solutions. The acquired stake lets Trekksoft expand its reach to museums and cultural institutions throughout Europe, beginning with Germany, Austria and Switzerland.

The Trekksoft group has raised a total $3.4M in four funding rounds, with its last raise in 2015. It is an advanced connectivity partner for online travel agency GetYourGuide and has six portfolio companies that provide software solutions for various tourism service providers such as theme parks, ski schools and experience providers.

Richard Branson’s Virgin Experience Days is betting on a thriving experiences economy, and Americans wanting to spend more time doing meaningful things together, by expanding its U.K. brand across the pond.

Carrie Keplinger, the company’s new chief commercial officer announced on LinkedIn that she would be working with its UK based management team, as part of Equistone Partners Europe, to scale the business in the U.S. market.

In July of 2021 the company launched Virgin Experience Gifts in the U.S., which has some 2,000 experiences on offer from racing adventures, helicopter rides to food tours and spa days.

Launch partners in the U.S. have yet to be revealed, but its’ U.K. counterpart works with and offers some 3,000 experiences.

FareHarbor, the Booking Holdings’ tours and activities reservations tech platform, has a new CEO, Skift has learned.

Andrea Carini, who served as vice president of product development at fashion retailer Otrium for the past 10 months, began carrying out his CEO role at FareHarbor this week. There has been no public announcement about the hiring.

For nearly 10 years and up until April 2022, Carini was vice president of product development at Booking.com.

Carini replaced Ted Clements, who was acting CEO at FareHarbor for one year, until October 2022. Clements this month became CEO of WeTravel, an Amsterdam-based travel booking and payments platform.

FareHarbor takes offline tours and activities, and brings them online with a variety of booking services and payment tools.

Sicily is turning to out to be every bit as seductive as the hit HBO satire series White Lotus makes it out to be. 

Interest in Italy and its charming towns have seen web searches up over 50% following the series’ record-breaking finale in December. This is according to Alessio Virgili, co-founder and CEO of Sonders & Beach.  

Quiiky, an Italian LGBTQ+ Tour operator and subsidiary of Sonders & Beach, saw its new White Lotus tour sell out in record time earlier in the year. Virgili said they anticipate high demand for 2023 – with registration only set to open in January.

A feather in the tour’s itinerary is a two-night stay at the Four Season‘s San Domenico Palace in Taormina.  

Fans can’t seem to get enough of the destination or the luxury hotel, which hosted the eccentric cast of characters, with the psuedo White Lotus resort also sold out before it reopens in 2023. And what’s not to love about its beautiful beaches and lavish vineyards that set the backdrop for characters of Aubrey Plaza, Will Sharpe, Theo James, and Meghann Fahy in the series. 

Destination appeal thanks to hugely popular TV shows or movies has been an ongoing trend for almost a decade. Season 1 filming location Maui also saw a boost in visitors. In addition, the epic Game of Thrones’ Westeros added some $200 million in tourism spend to Croatia between 2013 and 2018. 

HBO confirmed the third season of White Lotus would go ahead but the destination remains undisclosed.

Tour operators should ask themselves what the next smash hit series is and where it will be filmed.

Luxury hotels and resorts, with all their amenities, are usually the playgrounds of the rich and famous and are reserved exclusively for overnight guests who pay top dollar to stay there. 

However, a group of celebrity funders are boosting ResortPass by $26 million to build out its day-pass marketplace for establishments that want to allow guest to come and relax with them for the day.

The demand for local experiences, not too far from home, has surged as post-pandemic travel recovers. The six-year-old startup, now bolstered in its current round of funding by the likes of Jessica Alba and Gwyneth Paltrow (both avid investors in wellness, health and beauty), said the intention is to build its marketplace so guest more easily access amenities such as pools, spas and fitness centers without the hefty overnight price tag.

ResortPass offers some 900 brands such as the Ritz Carlton, Four Seasons and Westin and gives hotels free listings on its marketplace while charging a subscription for its SaaS software to manage access for day trippers.  

While some would argue the model removes the exclusivity for overnight guests, the startup’s business model is to monetize underutilized inventory and work with these hotels to determine price points on par with the caliber of the services and amenities.    

ResortPass has also received backing by Airbnb’s syndicate, AirAngels, with the intention to grow new market access for travelers wanting to tap into a destination’s day experiences.

The Series B funding round was co-led by Declaration Partners and 14W, bringing ResortPass’s total funding to $37 million. Early backer CRV also participated in the financing, along with new investors such as William Morris Endeavor, Adam Grant and Brian Kelly of The Points Guy.

Predominantly focused on U.S. destinations, ResortPass’ recent expansion covers the Caribbean, Mexico and the U.S. territory of Puerto Rico. With its newly acquired funding, ResortPass expects to expand its partnerships into Europe and the Asia-Pacific region. 

Booking.com expanded the geographic reach of its tours and activities offerings in Asia by entering a long-term strategic partnership with Klook, Booking.com announced Monday.

“Klook experiences are now live in over 175 cities, across over 30 markets on Booking.com, and the majority of these are available in Asia and Oceania,” Booking.com stated as it cited Klook as “the category leader for experiences in Asia.”

Booking.com is headquartered in Amsterdam, and Klook is based in Singapore.

Booking.com already had provider agreements with TUI’s Musement, based in Europe, and Tripadvisor’s Viator, which is headquartered in the U.S.

Booking.com sister company Priceline last week announced that it, too, hooked up with Musement to access tours and activities.

Nearly three dozen tours and activities operators, reservation systems, and distributors debuted a non-profit association geared to formulate connectivity standards.

The 501c3 association, Open Connectivity for Tours, Activities & Attractions intends to promote an open source specification “to enable reservation and ticketing system providers and tour, activity and attraction ticket sellers to connect their systems for more efficient distribution,” the group announced Tuesday.

Founding members of the group include Arival, Checkfront, Gateway Ticketing Systems, Go City, Holibob, Peek, Tiqets, TUI Musement, Ventrata, Xola and Zaui.

Several major booking platforms, including Viator, GetYourGuide, Klook, Booking.com and Expedia weren’t part of the launch announcement.