Reposite, a maker of software for travel agents and advisors, has raised $7.5 million.

The company wants to establish itself as “the definitive group travel tool that fuels discovery and simplifies coordination for travel planners.”

The New York-headquartered startup was founded to address the needs of the group travel market, and in particular it wants to simplify it by leveraging data to consolidate planning.

Its supplier marketplace aids planners in finding new suppliers and receive proposals for their active trips. As well as activity providers it connects to restaurants, hotels, venues and transportation, and can notify them of trips happening in their area, so they can proactively connect with planners to win new business.

Current customers include Virgin Holidays, TUI, Bloomingdales, Major League Baseball and Brazilian steakhouse chain Fogo de Chao.

“We believe that group travel planning is ready for a data-driven refresh,” said Reposite co-founder Alexa Berube.

The round was co-led by returning investors Liberty City Ventures and Greycroft, with participation from MATH Ventures and BDMI. In 2020 it raised $2.5 million in funding.

Tags: group travel, tour operators, tours and activities, travel technology, tui, virgin