Marriott’s AI Rollout: From Pilots to ‘Points on the Board’
Photo Credit: Colin Coleman, Marriott International, speaking at Skift Data + AI Summit on June 3, 2026 in New York City. Skift
Skift Take
Marriott is now in the third phase of its AI rollout, with conversational search the highest-profile launch coming this year. Its top data and AI exec says the harder work is rethinking the workflows underneath.
Marriott is in the third phase of its AI rollout, moving past pilots and operating-system builds and starting to deliver on revenue and cost-saving solutions.
Marriott segments its AI work into three tiers, according to Colin Coleman, SVP of Enterprise Data, Analytics, and AI at Marriott International. There is Microsoft Copilot rolled out to nearly every employee, low-code and no-code tools at the team level, and what he called “industrial-strength solutions” at the top, focused on driving revenue or cost savings.
“Industrial-strength solutions now are actually putting the points on the board,” said Coleman at the Skift Data + AI Summ
