Articles tagged “search”

Hotels

Google to Debut Hotel Ad Tool to Streamline Campaigns … On YouTube and Search

Paying Google to increase direct bookings seems like a contradiction in terms unless it is for brand advertising on YouTube that truly brings guests direct to the hotel website for the next trip.

Dennis Schaal | 2 weeks ago

Google to Debut Hotel Ad Tool to Streamline Campaigns … On YouTube and Search

News Blog

Asia Pacific Travel Search Volume Rose Over 50 Percent in Fourth Quarter, Expedia Says

Travel search volume in the Asia Pacific region rose over 50 percent year over year in the fourth quarter last year, according to Expedia Group. The region’s strong performance led global travel search volume, which rose by 10 percent year over year. Asia Pacific’s search volume boost in the fourth quarter was likely driven by…

Dawit Habtemariam | 4 weeks ago

Online Travel

Google Flights Could Shift Strategy After Heavy Layoffs

Why doesn't Google promote Google Travel as a one-stop shop? The layoffs at Google Flights show there's too much ad revenue in play on the Google.com side of the flights business to merit such an all-in approach.

Dennis Schaal | 2 months ago

Google Flights Could Shift Strategy After Heavy Layoffs

Online Travel

Trip.com Cautious of Travel Rebound Even After China Loosens Covid Rules

Trip.com knows better than to just make tall claims on a travel rebound even as the company witnesses a surge in search volume for inbound and outbound travel.

Peden Doma Bhutia | 3 months ago

Trip.com Cautious of Travel Rebound Even After China Loosens Covid Rules

Short-Term Rentals

Airbnb to Ease Host Sign-Up Process, Add More Search Categories

Airbnb is taking steps to increase its traction with hosts, namely to find new ones and to keep them. Its level of success will depend on how well it executes these changes in practice.

Dennis Schaal | 4 months ago

Airbnb to Ease Host Sign-Up Process, Add More Search Categories

News Blog

Airbnb Data Says Flexible Search Tools Help Combat Overtourism

Airbnb said that the flexible search features it has rolled out since early 2021 have so far diverted bookings from destinations coping with overtourism and peak travel times, according to data it shared on Friday. The short-term rental booking giant has increasingly offered search tools — see Skift's earlier coverage: "Airbnb’s Next Big Change: Search"…

Sean O'Neill | 5 months ago

Online Travel

Google Maps to Debut Predictive Views of Attractions for Upcoming Visits

When it comes to running mainstream tours to popular attractions, booking sites can't hope to compete with the online user experience that Google provides. Off-the-beaten track activities, though, may be more fruitful.

Dennis Schaal | 6 months ago

Google Maps to Debut Predictive Views of Attractions for Upcoming Visits

Online Travel

Google Searches for Summer Trips Doubled in Q2

Searches for travel — and retail items — propelled Google's advertising business in the second quarter, although one executive acknowledged that the travel sector is "experiencing some challenges."

Dennis Schaal | 8 months ago

Google Searches for Summer Trips Doubled in Q2

Media and PR

Daily Podcast: Instagram Is the New Google for Travel Startups

Good morning from Skift. It's Friday, June 3, in New York City. Here's what you need to know about the business of travel today.

Rashaad Jorden | 10 months ago

Daily Podcast: Instagram Is the New Google for Travel Startups

Online Travel

What a Google Breakup Would Mean for Travel

Superapps and connected trips would take a hit if Google were forced to self-immolate. However, competition would flourish if authorities curtail Google bias.

Dennis Schaal, Skift | 10 months ago

What a Google Breakup Would Mean for Travel