Articles tagged “search”

Online Travel

Breaking Down Travel Queries in an Age of AI-Powered Search

The new Google search results in an age of AI-powered search is a fascinating mix of usefulness, uselessness, and sheer overwhelm of formats.

Breaking Down Travel Queries in an Age of AI-Powered Search

Online Travel

Google’s New Travel AI Tools Want to Plan Customer Trips

Google is the among the tech giants investing in a reimagined, AI-powered future of travel planning and booking. How can the smaller companies compete?

Google’s New Travel AI Tools Want to Plan Customer Trips

Online Travel

Google Upgrades Maps With Photo-First Searches of Things to Do

Google's push to visually immersive search on its maps app may boost the discoverability of hidden-gem tours, activities, and museums.

Google Upgrades Maps With Photo-First Searches of Things to Do

Tour Operators

Google Expands Tours and Activities With New Display

Ranking for city-specific experiences search terms is fiercely competitive and an expensive part of performance marketing that tends to favors online travel agencies with big budgets. A new carousel in Google's Things To Do adds an interesting shift in search display.

Google Expands Tours and Activities With New Display

News Blog

Yelp Taps Turbocharged AI to Improve Online Search

Yelp has for months been testing how it could use the latest generation of artificial intelligence (AI) without undermining the trust of the consumers who use it to find business listings. On Wednesday, the U.S.-based user-generated reviews company released an updated search interface based on these advances. For instance, a search for places serving "breakfast"…

Online Travel

Google Travel Helped Nudge Advertising and Search Revenue Into Positive Territory

Alphabet officials didn't mention ChatGPT, Bing or Microsoft during the company's first quarter earnings call. But like modern-day bards, they gave an impassioned defense of their abilities to meet the artificial intelligence challenge.

Google Travel Helped Nudge Advertising and Search Revenue Into Positive Territory

Online Travel

Google Travel’s New Instagram-Like Story Feature for Hotel Search

The mobile swipeable story format has taken over social media, and now it has come to Google Travel, as well. It’s not groundbreaking, but it gives users an option to search for hotels in a way they may prefer.

Google Travel’s New Instagram-Like Story Feature for Hotel Search

Hotels

Google to Debut Hotel Ad Tool to Streamline Campaigns … On YouTube and Search

Paying Google to increase direct bookings seems like a contradiction in terms unless it is for brand advertising on YouTube that truly brings guests direct to the hotel website for the next trip.

Google to Debut Hotel Ad Tool to Streamline Campaigns … On YouTube and Search

News Blog

Asia Pacific Travel Search Volume Rose Over 50 Percent in Fourth Quarter, Expedia Says

Travel search volume in the Asia Pacific region rose over 50 percent year over year in the fourth quarter last year, according to Expedia Group. The region’s strong performance led global travel search volume, which rose by 10 percent year over year. Asia Pacific’s search volume boost in the fourth quarter was likely driven by…

Online Travel

Google Flights Could Shift Strategy After Heavy Layoffs

Why doesn't Google promote Google Travel as a one-stop shop? The layoffs at Google Flights show there's too much ad revenue in play on the Google.com side of the flights business to merit such an all-in approach.

Google Flights Could Shift Strategy After Heavy Layoffs