Articles tagged “travel technology”

Adobe says AI referrals are sending travel sites more engaged visitors. But the next advantage may belong to brands whose pages are easiest for machines to read.

AI agents can already help travelers dream up trips. Booking them is harder. Travelport is betting that cleaner access to flights, hotels, and extras will keep travel sellers from looking elsewhere.

Connectivity has become a foundational layer of the travel experience. As the smartphone becomes the control point for travel, reliable connection is becoming less about convenience and more about trust.

If your AI investment is being justified internally as labor savings, this session argued you're underselling the revenue case and overselling what's possible.

Marriott is now in the third phase of its AI rollout, with conversational search the highest-profile launch coming this year. Its top data and AI exec says the harder work is rethinking the workflows underneath.

Most travel companies are still cataloguing AI use cases. Air Canada's chief digital officer argues that catalogue is what’s keeping their AI work narrow and shallow.

A live AI tool with early conversion gains is one Hilton story. The cost of running AI across the wider company is another.

HBX has been trying to diversify from reselling hotel rooms since before it went public. Each time, the answer is new inventory and better tech for selling. Experiences and AI are the latest pitch.

Hotel owners see operating-cost inflation grinding margins. One third-party manager is publicly betting that AI and other technologies are the most promising route back to profitability.

Expedia’s new report says travelers don’t trust AI to book, preferring to transact with travel brands. At the same time, the OTA is expanding across AI platforms wherever trip decisions get made.