Marriott is now in the third phase of its AI rollout, with conversational search the highest-profile launch coming this year. Its top data and AI exec says the harder work is rethinking the workflows underneath.
Most travel companies are still cataloguing AI use cases. Air Canada's chief digital officer argues that catalogue is what’s keeping their AI work narrow and shallow.
Travel companies have built a banking-like float system around consumer prepayments, without banking-like protections, and the scale is now too large to ignore.
Priceline is turning Penny from a single chatbot into an interface for a squad of agents. It's the latest platform turning to multi-agent architecture for travel.
Airbnb has struggled to scale experiences. Investing in WeRoad — and hiring its CEO — is Chesky's preferred move: partner first, potentially acquire later.