New Philippines Tourism Campaign Gives Props to Local Workers

In the face of one of the most longheld problems in tourism — the tourist’s inability to respect the connection between the land and the true community, often resulting in the appropriation of both the destination and culture  — the newest ad from the Department of Tourism of the Philippines chooses to speak to the phenomenon directly.

“For years, we have shone the spotlight on the country’s stunning beaches and landscapes, its marvelous heritage sites and natural attractions,” reads the video caption on their Facebook page, “As tourism begins to pick up anew, we recognize the people who have always made our destinations more memorable and more fun — our tourism workers.”