Articles tagged “destination marketing”

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Free eBook: How Destination Marketers from the 50 U.S. States are Using Facebook Advertising

Free eBook: How Destination Marketers from the 50 U.S. States are Using Facebook Advertising

CrowdRiff + Skift

A Facebook advertising campaign can help destination marketers effectively reach potential travelers, if done right. CrowdRiff looks at examples from 50 U.S. states to see what works and what doesn’t.

2 weeks ago

How Today’s Destination Marketers Need to Evolve: Skift Research

How Today’s Destination Marketers Need to Evolve: Skift Research

Meghan Carty, Skift Research

With the changing desires of travelers and growing impacts of overtourism, today’s DMOs have more roles to juggle than ever.

2 months ago

New Research Report: Destination Marketing Trends 2018

New Research Report: Destination Marketing Trends 2018

Meghan Carty, Skift Research

As travelers’ desires change and concerns about the impacts of tourism grow, the role of destination marketing organizations is also evolving. Today, DMOs have more to think about than just marketing.

2 months ago

Honduras Is Trying To Reach a Tourism Record Despite Recent Violence

Honduras Is Trying To Reach a Tourism Record Despite Recent Violence

Michael McDonald, Bloomberg

The number of murders have dropped and post-election riots are in the past. But recent headlines of violent gangs and migrants fleeing the country for the U.S. border aren't helping Honduras make the case that tourists should visit.

3 months ago

Skift Podcast: How European Tourism Came Back From the Brink

Skift Podcast: How European Tourism Came Back From the Brink

Hannah Sampson, Skift

Tune in to hear experts on European tourism discuss the recent growth in visitors — and how to best manage it.

3 months ago

Miami Wants Giant Mall Complex to Help It Grab Tourists From Orlando

Miami Wants Giant Mall Complex to Help It Grab Tourists From Orlando

Curt Anderson, Associated Press

The idea that this mall — indoor ski slopes, water park, and all — could make Miami competitive with Orlando on the theme park front is ludicrous. Miami has cultural riches, natural treasures, and plenty of places to shop and eat. It doesn't need more traffic jams, which this project will inevitably bring.

3 months ago

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Winning Over Today’s Chinese Travelers Means Harnessing the Power of Digital

Winning Over Today’s Chinese Travelers Means Harnessing the Power of Digital

Mailman X + Skift

The number of Chinese passport holders is expected to double by 2020, and digital and social media fuel the decisions they make. Destinations looking to attract this valuable group of travelers need to get fully on board with digital to grab their attention.

3 months ago

First Unified Tourism Voice for Africa Faces Challenges

First Unified Tourism Voice for Africa Faces Challenges

Richard Holmes, Skift

Is the formation of a pan-African tourism body the solution to boosting the continent’s tourism numbers? With industry players slow to sign up, the new African Tourism Board initiative from the International Coalition of Tourism Partners has its work cut out for it.

4 months ago

Tourism Australia Deploys Influencers to Overcome Long Flight Stereotype

Tourism Australia Deploys Influencers to Overcome Long Flight Stereotype

Dan Peltier, Skift

There's no way around it – Australia is one of the longest flights someone from the United States or Europe can take. But it's not necessarily the grueling journey many travelers fear, and Tourism Australia is telling them why the flight is worth it.

5 months ago

San Diego Is Turning to Tijuana to Get More Chinese Tourists

San Diego Is Turning to Tijuana to Get More Chinese Tourists

Ann Tok, Jing Travel

San Diego is hoping direct flights between Beijing and Tijuana, its neighbor to the south, will deliver more tourists from China. But the destination isn't just banking on the airlift: Marketers are reaching out to tour operators and launching an advertising program in partnership with Brand USA.

5 months ago

Puerto Rico’s New Tourism Push Faces Another Kind of Storm Six Months After Maria

Puerto Rico’s New Tourism Push Faces Another Kind of Storm Six Months After Maria

Dan Peltier, Skift

Puerto Rico hasn't had the chance to grow up as a destination over the years, and its tourism industry finally thinks it has a shot to do that. But to become known for more than its beaches and golf, it'll have to overcome an intense political establishment that's been defined by its financial woes and disorganization.

5 months ago

Los Angeles Tourism Sees Travel as a Buffer Against Climate Change

Los Angeles Tourism Sees Travel as a Buffer Against Climate Change

Dan Peltier, Skift

The travel industry feels tourism can help rather than harm the environment. Los Angeles is a destination that's seriously thinking about its role at a time when climate change has already made itself felt in the region.

5 months ago