Articles tagged “destination marketing”

Why Is the U.S. Never Deemed ‘Unsafe’ as a Travel Destination?

Why Is the U.S. Never Deemed ‘Unsafe’ as a Travel Destination?

Rosie Spinks, Skift

In the wake of a tragedy, destinations are hugely beholden to the public perception of how safe it is to travel there, regardless of the reality on the ground. But the United States — which has experienced more mass shootings than there are days in 2019 — is unfairly exempt from that struggle.

3 weeks ago

The Paradox of Taxing Travelers for Overtourism

The Paradox of Taxing Travelers for Overtourism

Rosie Spinks, Skift

Are destinations taxing visitors because they don't want them to show up? Actually, the conversation around tourism taxes shows that it's not really fewer visitors that destinations want — it's more resources and management tools to deal with them properly.

3 weeks ago

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The Evolution of a Destination: This Island Is Tapping History to Build a Better, Forward-Looking Tourism Industry

The Evolution of a Destination: This Island Is Tapping History to Build a Better, Forward-Looking Tourism Industry

Guam Visitors Bureau + Skift

With a rich history and a bright future, Guam is stepping up its efforts to appeal to a new generation of travelers by celebrating the past and embracing the way consumers travel now. A first of its kind travel industry summit this August should help foster innovation, too.

1 month ago

Brand USA Fights for Its Future as U.S. Inbound Travel Weakens Under Trump

Brand USA Fights for Its Future as U.S. Inbound Travel Weakens Under Trump

Rosie Spinks, Skift

Brand USA is confident about securing future funding due to bipartisan support for the program. The reality, however, is that the program faces an administration not focused on welcoming visitors.

2 months ago

It’s Summer and Everyone Is Writing About Overtourism

It’s Summer and Everyone Is Writing About Overtourism

Rosie Spinks, Skift

The intense media coverage of overtourism during high summer season makes sense, but putting the onus on travelers to solve it misrepresents the deeper issues at play.

2 months ago

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After President Donald Trump Put Them on the Map, Guam Looks to Capitalize on Tourism Growth

After President Donald Trump Put Them on the Map, Guam Looks to Capitalize on Tourism Growth

Guam Visitors Bureau + Skift

When it comes to generating headlines, President Donald Trump is an expert. The challenge for destination marketers is how to best harness the tweeter-in-chief’s invective to build brand awareness and drive bookings. That’s a tricky task in today’s fast-moving global news cycle.

3 months ago

Why Tourism Marketing Is Such a Political Issue in the U.S.

Why Tourism Marketing Is Such a Political Issue in the U.S.

Hannah Sampson, Skift

Publicly funded destination marketing organizations are increasingly finding their mission questioned — and budgets threatened. Is it time for a reinvention?

4 months ago

Visit Florida’s Future Is Up in the Air (Again)

Visit Florida’s Future Is Up in the Air (Again)

Hannah Sampson, Skift

Destination marketing money is again a political football in Florida, a state that 126 million people visited last year. As governments around the country examine their stance on publicly funded self-promotion, will the Sunshine State stay the course?

5 months ago

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New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

CrowdRiff + Skift

There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.

5 months ago

Mexico’s Mystifying Tourism Move Leaves Competitors Ready to Pounce

Mexico’s Mystifying Tourism Move Leaves Competitors Ready to Pounce

Hannah Sampson , Skift

Mexico's new government has priorities for tourism, but that doesn't include a tourist board. Will other destinations seize the opportunity?

5 months ago

Malaysia Turns to Tourism to Correct Palm Oil’s Bad Image

Malaysia Turns to Tourism to Correct Palm Oil’s Bad Image

Anuradha Raghu, Bloomberg

Palm oil, a huge industry for Malaysia, is taking a beating from consumer concerns over palm’s links to deforestation and threat to animal habitats. The government's year-long 'Love My Palm Oil' campaign is spilling over to the tourism sector. Can this be a new tour for the industry?

6 months ago

Visit Faroe Islands’ Latest Viral Campaign Seeks a Tourist-Free Weekend

Visit Faroe Islands’ Latest Viral Campaign Seeks a Tourist-Free Weekend

Hannah Sampson , Skift

Visit Faroe Islands is once again attracting outsized attention for a tourism push, but that shouldn't detract from the underlying sentiment. The tiny destination is trying to stave off the pitfalls of overtourism even as it promotes itself on the world stage.

6 months ago