Articles tagged “destination marketing”

New Zealand Launches Campaign Asking Tourists for Respect

New Zealand Launches Campaign Asking Tourists for Respect

Nick Perry, Associated Press

New Zealand is just the latest destination begging visitors to behave. Welcome to the unpleasant side effect of mass tourism.

2 weeks ago

Caribbean Downplays Zika But World Health Organization Remains Concerned

Caribbean Downplays Zika But World Health Organization Remains Concerned

Nikki Ekstein, Bloomberg

With information about zika, parents-to-be must consider the source, even now. Tourism boards exist in large part to promote visitation — the world health organization is invested in public health, not convincing you to take a babymoon to the Caribbean.

2 weeks ago

Destination Marketers Want to Manage Tourists, Not Just Sell to Them

Destination Marketers Want to Manage Tourists, Not Just Sell to Them

Dan Peltier, Skift

Having skilled managers on board gives another purpose to destination marketing organizations that face questions from communities about whether tourism marketing is worth it in 2018.

3 weeks ago

Planners Need More From Destinations

Planners Need More From Destinations

Andrew Sheivachman, Skift

There's a glut of information out there about global destinations. Planners, though, really need strong partners to help them craft successful events when the pressure is on.

1 month ago

Puerto Rico Takes New Digital Steps to Enhance Tourism Efforts

Puerto Rico Takes New Digital Steps to Enhance Tourism Efforts

Sean O'Neill, Skift

So far as we know, a planned mobile app from Puerto Rico will be the first by any tourism board that offers text-based help for visitors from local concierges while they're in a destination. Other efforts at enhancing the digital marketing of the island's businesses show promise, too.

1 month ago

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SkiftX Webinar: Destination Storytelling — How to Differentiate Your Brand

SkiftX Webinar: Destination Storytelling — How to Differentiate Your Brand

Brand USA + Skift

During a recent webinar, we explored best practices for creating authentic, captivating content that epitomizes the unique character of a destination. Get the recording!

2 months ago

Growing Pains for Influencer Marketing Raise Questions for Travel Brands

Growing Pains for Influencer Marketing Raise Questions for Travel Brands

Dan Peltier, Skift

Influencers are still getting a chunk of some travel brands' marketing budgets, but the amount of pull they have over travelers' trip decisions is questionable. As the form matures, influencers and brands are still figuring out the rules of the road.

2 months ago

Tourism Websites Are Being Redesigned to Get Way More Personal

Tourism Websites Are Being Redesigned to Get Way More Personal

Dan Peltier, Skift

Destinations need data to know how to help their hotels, restaurants, and attractions market themselves. While they don't need to know anything too intimate about travelers, they're still making sure all their t's are crossed as more privacy rights laws take effect.

3 months ago

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How New York City Became one of the Top Destinations on Chinese Social Media

How New York City Became one of the Top Destinations on Chinese Social Media

Mailman X + Skift

China’s social media market can be tough to crack for destination marketers based overseas. But the success of NYC & Company, the city’s official DMO, has shown that data-driven insights are key to creating a digital strategy that resonates with Chinese outbound travelers.

3 months ago

Cuba Faces Obstacles to Luring Asia’s Big-Spending Tourists

Cuba Faces Obstacles to Luring Asia’s Big-Spending Tourists

Kristine Servando, Bloomberg

There are hurdles on the way to that cigar-toting, mojito-slinging holiday in Havana — especially for travelers coming from Asia.

3 months ago

Retiring Visit Philadelphia CEO Reflects on 4 Decades on Tourism’s Front Lines

Retiring Visit Philadelphia CEO Reflects on 4 Decades on Tourism’s Front Lines

Dan Peltier, Skift

Levitz uses her weaknesses as strengths and has remained a humble leader, despite the outsize impact she has had on Philadelphia's booming tourism industry during the past four decades. Every destination can learn something from her leadership.

3 months ago

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Free eBook: How Destination Marketers from the 50 U.S. States are Using Facebook Advertising

Free eBook: How Destination Marketers from the 50 U.S. States are Using Facebook Advertising

CrowdRiff + Skift

A Facebook advertising campaign can help destination marketers effectively reach potential travelers, if done right. CrowdRiff looks at examples from 50 U.S. states to see what works and what doesn’t.

4 months ago