Articles tagged “destination marketing”

Skift Podcast: How European Tourism Came Back From the Brink

Skift Podcast: How European Tourism Came Back From the Brink

Hannah Sampson, Skift

Tune in to hear experts on European tourism discuss the recent growth in visitors — and how to best manage it.

3 days ago

Miami Wants Giant Mall Complex to Help It Grab Tourists From Orlando

Miami Wants Giant Mall Complex to Help It Grab Tourists From Orlando

Curt Anderson, Associated Press

The idea that this mall — indoor ski slopes, water park, and all — could make Miami competitive with Orlando on the theme park front is ludicrous. Miami has cultural riches, natural treasures, and plenty of places to shop and eat. It doesn't need more traffic jams, which this project will inevitably bring.

1 week ago

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Winning Over Today’s Chinese Travelers Means Harnessing the Power of Digital

Winning Over Today’s Chinese Travelers Means Harnessing the Power of Digital

Mailman X + Skift

The number of Chinese passport holders is expected to double by 2020, and digital and social media fuel the decisions they make. Destinations looking to attract this valuable group of travelers need to get fully on board with digital to grab their attention.

3 weeks ago

First Unified Tourism Voice for Africa Faces Challenges

First Unified Tourism Voice for Africa Faces Challenges

Richard Holmes, Skift

Is the formation of a pan-African tourism body the solution to boosting the continent’s tourism numbers? With industry players slow to sign up, the new African Tourism Board initiative from the International Coalition of Tourism Partners has its work cut out for it.

4 weeks ago

Tourism Australia Deploys Influencers to Overcome Long Flight Stereotype

Tourism Australia Deploys Influencers to Overcome Long Flight Stereotype

Dan Peltier, Skift

There's no way around it – Australia is one of the longest flights someone from the United States or Europe can take. But it's not necessarily the grueling journey many travelers fear, and Tourism Australia is telling them why the flight is worth it.

2 months ago

San Diego Is Turning to Tijuana to Get More Chinese Tourists

San Diego Is Turning to Tijuana to Get More Chinese Tourists

Ann Tok, Jing Travel

San Diego is hoping direct flights between Beijing and Tijuana, its neighbor to the south, will deliver more tourists from China. But the destination isn't just banking on the airlift: Marketers are reaching out to tour operators and launching an advertising program in partnership with Brand USA.

2 months ago

Puerto Rico’s New Tourism Push Faces Another Kind of Storm Six Months After Maria

Puerto Rico’s New Tourism Push Faces Another Kind of Storm Six Months After Maria

Dan Peltier, Skift

Puerto Rico hasn't had the chance to grow up as a destination over the years, and its tourism industry finally thinks it has a shot to do that. But to become known for more than its beaches and golf, it'll have to overcome an intense political establishment that's been defined by its financial woes and disorganization.

2 months ago

Los Angeles Tourism Sees Travel as a Buffer Against Climate Change

Los Angeles Tourism Sees Travel as a Buffer Against Climate Change

Dan Peltier, Skift

The travel industry feels tourism can help rather than harm the environment. Los Angeles is a destination that's seriously thinking about its role at a time when climate change has already made itself felt in the region.

2 months ago

New York Tourism Hires Former Starwood Exec to Woo Chinese Meetings

New York Tourism Hires Former Starwood Exec to Woo Chinese Meetings

Jing Travel

Visitation from China declined in the first half of 2017, which makes the role of individual destination marketing organizations even more crucial. New York City has a multi-layered approach, which includes targeting convention business.

3 months ago

Travel Megatrends 2018: Latin America Will Take Nation Branding to New Extremes

Travel Megatrends 2018: Latin America Will Take Nation Branding to New Extremes

Luke Bujarski , Skift

Latin America’s tourist destinations have excelled at nation branding by creating vibrant and colorful content to entice travelers. In 2018, the region’s tourism offices will get more savvy with their digital marketing efforts as the visitor economy grows in importance.

3 months ago

Travel Megatrends 2018: Cities Navigate the Clash of Visitor and Local Economies

Travel Megatrends 2018: Cities Navigate the Clash of Visitor and Local Economies

Greg Oates, Skift

City leaders in government, tourism, and economic development are collaborating more strategically to grow their leisure and business travel sectors in alignment with the interests of their local communities and industries.

4 months ago

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Colombia’s Natural Wonders Attract a New Generation of Luxury Travelers

Colombia’s Natural Wonders Attract a New Generation of Luxury Travelers

ProColombia + Skift

Tourism in Colombia has surged in recent years, partly thanks to the fact that tourism leaders are positioning the country as a leading destination for nature and outdoor adventure experiences.

4 months ago