Articles tagged “destination marketing”

Sponsored
How Destinations Are Redefining Themselves for the Decade Ahead

How Destinations Are Redefining Themselves for the Decade Ahead

Coraggio Group + Skift

While everyone is excited about the start of the new year ahead, progressive tourism leaders are thinking ten or more years into the future to create a more holistic, sustainable vision for the visitor and resident experience. It represents a larger shift as destination marketing organizations evolve their role to management and stewardship in order to drive long-term benefits for communities and visitors.

3 days ago

Sponsored
Executive Q&A: How Destinations Are Evolving Their Approach to Brand Storytelling

Executive Q&A: How Destinations Are Evolving Their Approach to Brand Storytelling

Brand USA + Skift

Destination marketers are shifting their strategies toward telling great stories in order to successfully showcase a destination while appealing to current traveler trends.

1 week ago

Brand USA Pleads Its Case to Congress as Funding Hangs in the Balance

Brand USA Pleads Its Case to Congress as Funding Hangs in the Balance

Rosie Spinks, Skift

Brand USA still doesn't have a legislative path forward — and time is running out. A failure to renew it will make the U.S. an outlier as a leading global tourism destination with no promotional budget.

2 weeks ago

Ukraine Drums Up Tourism Amid Trump Headlines

Ukraine Drums Up Tourism Amid Trump Headlines

Rosie Spinks, Skift

The reality of the modern news cycle means that burgeoning tourist destinations often find themselves the subject of intense global focus. It was Ukraine's turn last week.

2 months ago

Sponsored
New eBook: How Tourism Brands Are Using Their Websites to Capture Traveler Attention

New eBook: How Tourism Brands Are Using Their Websites to Capture Traveler Attention

CrowdRiff + Skift

Yes, websites still serve as a critical bridge between travel and tourism brands and their targeted customers. Because of the increasingly crowded landscape, it’s essential to engage with them within the first few seconds of a visit or risk losing them to competitors.

2 months ago

Sponsored
Guam Accelerates Tourism Development with First-of-Its-Kind Conference

Guam Accelerates Tourism Development with First-of-Its-Kind Conference

Guam Visitors Bureau + Skift

The U.S. territory of Guam is aiming to become the next Sun Valley of travel technology, with a creative forum that brings together tour operators and heavyweights like Airbnb, Booking, and United Airlines. Here’s a closer look at the premiere edition of this innovative summit.

2 months ago

Why Is the U.S. Never Deemed ‘Unsafe’ as a Travel Destination?

Why Is the U.S. Never Deemed ‘Unsafe’ as a Travel Destination?

Rosie Spinks, Skift

In the wake of a tragedy, destinations are hugely beholden to the public perception of how safe it is to travel there, regardless of the reality on the ground. But the United States — which has experienced more mass shootings than there are days in 2019 — is unfairly exempt from that struggle.

3 months ago

The Paradox of Taxing Travelers for Overtourism

The Paradox of Taxing Travelers for Overtourism

Rosie Spinks, Skift

Are destinations taxing visitors because they don't want them to show up? Actually, the conversation around tourism taxes shows that it's not really fewer visitors that destinations want — it's more resources and management tools to deal with them properly.

3 months ago

Sponsored
The Evolution of a Destination: This Island Is Tapping History to Build a Better, Forward-Looking Tourism Industry

The Evolution of a Destination: This Island Is Tapping History to Build a Better, Forward-Looking Tourism Industry

Guam Visitors Bureau + Skift

With a rich history and a bright future, Guam is stepping up its efforts to appeal to a new generation of travelers by celebrating the past and embracing the way consumers travel now. A first of its kind travel industry summit this August should help foster innovation, too.

4 months ago

Brand USA Fights for Its Future as U.S. Inbound Travel Weakens Under Trump

Brand USA Fights for Its Future as U.S. Inbound Travel Weakens Under Trump

Rosie Spinks, Skift

Brand USA is confident about securing future funding due to bipartisan support for the program. The reality, however, is that the program faces an administration not focused on welcoming visitors.

5 months ago

It’s Summer and Everyone Is Writing About Overtourism

It’s Summer and Everyone Is Writing About Overtourism

Rosie Spinks, Skift

The intense media coverage of overtourism during high summer season makes sense, but putting the onus on travelers to solve it misrepresents the deeper issues at play.

5 months ago

Sponsored
After President Donald Trump Put Them on the Map, Guam Looks to Capitalize on Tourism Growth

After President Donald Trump Put Them on the Map, Guam Looks to Capitalize on Tourism Growth

Guam Visitors Bureau + Skift

When it comes to generating headlines, President Donald Trump is an expert. The challenge for destination marketers is how to best harness the tweeter-in-chief’s invective to build brand awareness and drive bookings. That’s a tricky task in today’s fast-moving global news cycle.

5 months ago