Articles tagged “destination marketing”

Tourism

Ex-Google Marketer Takes Tourism Ireland’s Top Job

Google is a key pillar in destination marketing. So it's interesting that Ireland tapped one of the tech giant's execs to be the new leader of its tourism strategy.

Ex-Google Marketer Takes Tourism Ireland’s Top Job

Tourism

Hollywood Sign’s 100th Anniversary: From Generic Ad to Iconic Image

Like Egypt's pyramids and New York's Statue of Liberty, Hollywood's sign will hold its status as a tourist draw for decades to come.

Hollywood Sign’s 100th Anniversary: From Generic Ad to Iconic Image

News Blog

Climate Change Not a Top Focus for U.S. Tourism Marketers: Report

Only 8% of U.S. tourism boards strongly prioritize addressing climate change and reducing greenhouse gas emissions to zero. In contrast, 62% of European tourism boards and 29% of Canadian tourism boards have made it a top priority. That’s according to Sojern’s “State of Destination Marketing 2024.” The report is based on a survey of over…

Tourism

Orlando’s $100 Million Tourism Marketing Budget Faces Cuts

Visit Orlando has one of the largest budgets in the U.S. and is the envy of destination marketers. All eyes are on what happens next.

Orlando’s $100 Million Tourism Marketing Budget Faces Cuts

News Blog

Sweden Reminds Tourists It’s Not Switzerland in New Campaign

Visit Sweden launched a new marketing campaign to remind the world to stop mixing up Sweden with Switzerland, the tourism board announced on Tuesday. Called "Welcome to Sweden (not Switzerland)," the campaign kicked off with a playful message to Swiss public officials. In the video, Sweden proposes what the countries should promote to better differentiate…

Tourism

Visa Delays Hurt U.S. Tourism Marketing

U.S. destinations want more first-time tourists, but they don't want to waste their time and money on those that have no hope of getting a visa in a reasonable amount of time.

Visa Delays Hurt U.S. Tourism Marketing

Tourism

Twitter Rival Threads Increasingly Attracts Destination Marketers

Today's edition of Skift's daily podcast looks closer at tourism boards on Threads, the cost of summer vacation, and Marriott’s bet on MGM.

Twitter Rival Threads Increasingly Attracts Destination Marketers

Tourism

Destination Marketers Head to Threads as Twitter Alternative

Destination marketing organizations are gaining followers fast. Now, they have to figure out what actual value Threads can bring to their marketing.

Destination Marketers Head to Threads as  Twitter Alternative

Tourism

U.S. to Start ‘Road Show’ to Attract Chinese Tourists but Flight Limits Remain

U.S. tourism marketing officials are hoping that air service to China — a vital tourism market — improves later this year.

U.S. to Start ‘Road Show’ to Attract Chinese Tourists but Flight Limits Remain

Tourism

Champions League Final Will Bring Thousands to Istanbul. It’s Worth More Than Just the Game.

When a city bids for a chance to host a major event, it's always about more than the event itself. Istanbul has leveraged the attention to grow as a destination and add thousands of hotels over the last two decades.

Champions League Final Will Bring Thousands to Istanbul. It’s Worth More Than Just the Game.