Articles tagged “destination marketing”

Tourism

Travel Marketers Turn to En Vogue App BeReal to Convey Authenticity

Travel brands using BeReal, as well as TikTok and Instagram, can boost their standing with Generation Z travelers if they emphasize being authentic in their content instead of focusing on going viral.

Paula Krizanovic, Skift | 2 days ago

Travel Marketers Turn to En Vogue App BeReal to Convey Authenticity

Tourism

ChatGPT Is Not a Priority Yet in Destination Marketing’s Spend

Tourism board executives think ChatGPT is impressive, but they haven't seen solid evidence of its real-world application in destination marketing so far to make a sizeable investment.

Dawit Habtemariam | 2 weeks ago

ChatGPT Is Not a Priority Yet in Destination Marketing’s Spend

Tourism

Voice Search Is Stuck in Tourism Marketing Limbo

Voice search has been dead-end for creativity in destination marketing. Unless generative AI steps in, it will never be its own channel and remain a boring add-on of text-based search.

Dawit Habtemariam | 3 weeks ago

Voice Search Is Stuck in Tourism Marketing Limbo

Media and PR

North Dakota Looks to Emerge From Tourism Shadows With New ‘Hello’ Campaign

North Dakota's efforts to increase awareness of the state are complicated by a relatively limited tourism marketing budget, but it believes it's found the right mix of digital and print ads to boost visitor numbers.

Samantha Shankman, Skift | 1 month ago

North Dakota Looks to Emerge From Tourism Shadows With New ‘Hello’ Campaign

Media and PR

Puerto Rico’s Artisans Come to Life in New Tourism Campaign

Puerto Rico’s geography helps drive visitor growth more than any tourism campaign. But its latest campaign still does a good job of promoting the island's culture.

Samantha Shankman, Skift | 1 month ago

Puerto Rico’s Artisans Come to Life in New Tourism Campaign

News Blog

Hawaii Tourism Hits Reset on U.S. Marketing Contract

The Hawaii Tourism Authority put two contracts up to bid, one for marketing to the U.S. and the other for destination management, on February 14.  The two contracts are essentially a split of the previous one that included both responsibilities and had been awarded to a community non-profit. A government official canceled the it minutes…

Dawit Habtemariam | 1 month ago

Tourism

Tourism Advertising Finds New Value With Streaming TV

As TV becomes even more digital and people cut the cable cord further, expect it to compete directly for destination marketing social media advertising dollars.

Dawit Habtemariam | 2 months ago

Tourism Advertising Finds New Value With Streaming TV

Tourism

Cyprus Moves On Without Russian Tourists

Seems like the loss of the Russian tourist segment made Cyrpus' transition to a more sustainable approach to tourism easier.

Dawit Habtemariam | 2 months ago

Cyprus Moves On Without Russian Tourists

Tourism

Pandemic Tourism Boost to Less-Crowded Locations Is Slowing Down

Rural and outdoor destinations were banking on the brand awareness they built during the years that major urban destinations were out of the competition. But return-to-normal may be eroding the visitor numbers from the pandemic years as tourists return to more crowded locations. Still, out-of-the-way places are confident travelers will still seek that breath of fresh air.

Dawit Habtemariam | 2 months ago

Pandemic Tourism Boost to Less-Crowded Locations Is Slowing Down

Tourism

Tourism Agencies Use Mobile Data to Track Travelers Crashing With Friends and Relatives

Limitations on understanding the travelers visiting friends and relatives segment have been eroding, but they are still there when it comes to the imaginations of destination marketers. Tourism agencies should try to push the envelope.

Dawit Habtemariam | 2 months ago

Tourism Agencies Use Mobile Data to Track Travelers Crashing With Friends and Relatives