Articles tagged “destination marketing”

Visit Florida’s Future Is Up in the Air (Again)

Visit Florida’s Future Is Up in the Air (Again)

Hannah Sampson, Skift

Destination marketing money is again a political football in Florida, a state that 126 million people visited last year. As governments around the country examine their stance on publicly funded self-promotion, will the Sunshine State stay the course?

2 weeks ago

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New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

CrowdRiff + Skift

There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.

4 weeks ago

Mexico’s Mystifying Tourism Move Leaves Competitors Ready to Pounce

Mexico’s Mystifying Tourism Move Leaves Competitors Ready to Pounce

Hannah Sampson , Skift

Mexico's new government has priorities for tourism, but that doesn't include a tourist board. Will other destinations seize the opportunity?

1 month ago

Malaysia Turns to Tourism to Correct Palm Oil’s Bad Image

Malaysia Turns to Tourism to Correct Palm Oil’s Bad Image

Anuradha Raghu, Bloomberg

Palm oil, a huge industry for Malaysia, is taking a beating from consumer concerns over palm’s links to deforestation and threat to animal habitats. The government's year-long 'Love My Palm Oil' campaign is spilling over to the tourism sector. Can this be a new tour for the industry?

2 months ago

Visit Faroe Islands’ Latest Viral Campaign Seeks a Tourist-Free Weekend

Visit Faroe Islands’ Latest Viral Campaign Seeks a Tourist-Free Weekend

Hannah Sampson , Skift

Visit Faroe Islands is once again attracting outsized attention for a tourism push, but that shouldn't detract from the underlying sentiment. The tiny destination is trying to stave off the pitfalls of overtourism even as it promotes itself on the world stage.

2 months ago

Travel Marketers to Favor Facebook and Instagram in 2019

Travel Marketers to Favor Facebook and Instagram in 2019

Sean O'Neill, Skift

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

2 months ago

Florida Sees Tourism Gain Despite Another Decline in Overseas Visitors

Florida Sees Tourism Gain Despite Another Decline in Overseas Visitors

Hannah Sampson, Skift

Florida's tourism picture is still setting records, but the persistent drop in overseas visitors is troubling — especially for a warm-weather destination with global appeal.

2 months ago

Mexico Makes Risky Bet by Moving Global Tourism Effort to Embassies

Mexico Makes Risky Bet by Moving Global Tourism Effort to Embassies

Hannah Sampson, Skift

Mexico's tourism promotion body probably needed some changes, but this is likely going too far. Will Mexico's travel industry find a way to fill the gap?

2 months ago

Travel Megatrends 2019: Undertourism Is the New Overtourism

Travel Megatrends 2019: Undertourism Is the New Overtourism

Dan Peltier, Skift

Skift has covered every angle of the overtourism debate for the past three years and the more we’ve reported on destinations at capacity, the more we’ve realized those places are outnumbered by many others that understand tourism is about quality rather than quantity.

3 months ago

New Visit Florida CEO Comes Straight From Political Arena

New Visit Florida CEO Comes Straight From Political Arena

Hannah Sampson, Skift

Visit Florida's recent history has been rocky. Will a former Republican lawmaker have success making the case to her old colleagues for increased funding?

4 months ago

Visit Florida CEO Is Leaving to Join New Governor’s Administration

Visit Florida CEO Is Leaving to Join New Governor’s Administration

Dan Peltier, Skift

Ken Lawson did what he could to turn the ship around and tried to bring more transparency to Visit Florida. But many in Florida's tourism industry remain skeptical of the organization and its work.

4 months ago

New Skift Research Explains What Repeat Tourists Want

New Skift Research Explains What Repeat Tourists Want

Meghan Carty, Skift Research

Keeping visitors loyal is often a complex task for destinations. Understanding those travelers who are most likely to go back to places they’ve visited is a crucial component of this equation.

5 months ago