Articles tagged “destination marketing”

Tourism

Ghana’s Return Tours Tap Celebrity African Americans – And Overlook a Reality

Ghana’s push to attract more African Americans to visit and invest makes sense, but using celebrities to drive the campaign is problematic. Not least, two years of pandemic means residents will increasingly scrutinize the tourism sector and demand a transparent, long-term plan to benefit host communities.

Ghana’s Return Tours Tap Celebrity African Americans – And Overlook a Reality

Tourism

Destinations Look Beyond Bad White-Label Tech to Drive Bookings Themselves

Destination marketers are skilled at helping travelers plan trips, but they're poor at encouraging transactions. Are they missing a trick by not driving more direct bookings and, thus, helping to level the playing field for the smallest travel suppliers?

Destinations Look Beyond Bad White-Label Tech to Drive Bookings Themselves

Startups

Tour Livestreaming Startup Heygo Taps Creator Economy for Revenue

The startup Heygo is like a "Twitch for travel" in the sense it's surfing the waves of interest in live-streaming by the creator economy. Destination marketers need to tune in.

Tour Livestreaming Startup Heygo Taps Creator Economy for Revenue

Tourism

Destination Marketers Must Evolve in 2022 in These 5 Areas

The pandemic has been both a blessing and a curse for destination marketing with restricted budgets, a broadened scope of work, and a breather to rethink and restructure. This year will be pivotal for laying the groundwork to evolve nimbly in line with travel trends and to enhance organizational efficiencies.

Destination Marketers Must Evolve in 2022 in These 5 Areas

Tourism

Destination Canada’s Unique Status-Match Promotion With Air Canada Shows Promise

Destination Canada broke new ground by helping to pay for many U.S. elite status flyers to get matching status on Air Canada. The promotion was a noteworthy example of a destination marketing organization working with a travel tech company to target high-value customers.

Destination Canada’s Unique Status-Match Promotion With Air Canada Shows Promise

Tourism

Daily Podcast: Vaccine Equity Is Still Hurting Travel

Good morning from Skift. It’s Thursday, January 13, in New York City. Here’s what you need to know about the business of travel today.

Daily Podcast: Vaccine Equity Is Still Hurting Travel

Tourism

Destination Marketing Outlook 2022: New Skift Research

Destination marketers have put up a positive outlook for 2022 aiming for diversified funding and revenue sources along with some crucial internal changes focusing on stakeholder engagement, targeted marketing, and sustainability initiatives. It is to be seen if the changes contribute to continual recovery and growth.

Destination Marketing Outlook 2022: New Skift Research

Coronavirus

Cambodian Hotelier Schools the World on Tourism Storytelling

Great storytelling always wins, in that it reminds us what travel should be about — the place and its host communities. It's a skill that more tourism campaign creators need to harness as part of "building back better."

Cambodian Hotelier Schools the World on Tourism Storytelling

Tourism

Tourism Fiji’s Shameless New Campaign Is a Reminder for Marketers Everywhere

Here's to hoping we don't see another one of these anytime soon. Host communities everywhere, irrespective of the destination's income level or racial makeup, are the face and the raison d'être of this global tourism industry — and they deserve better.

Tourism Fiji’s Shameless New Campaign Is a Reminder for Marketers Everywhere

Tourism

Los Angeles Tourism CEO Sees International Arrivals as Key to Full Recovery

As the U.S. prepares to reopen fully to the vaxxed, Los Angeles is seeing signs of demand from Canada, the UK and even Australia — proof that one of America's most popular cities is far from dead.

Los Angeles Tourism CEO Sees International Arrivals as Key to Full Recovery