Articles tagged “destination marketing”

Media and PR

Wisconsin Tourism Taps Into Top Chef With Its First National Cable TV Ad

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state.

Dawit Habtemariam | 2 weeks ago

Wisconsin Tourism Taps Into Top Chef With Its First National Cable TV Ad

Tourism

Brand USA Names NYC Tourism’s Fred Dixon as CEO

Industry veteran Fred Dixon is going to bring his experience promoting NYC to the nation's top tourism marketing job.

Dawit Habtemariam | 3 weeks ago

Brand USA Names NYC Tourism’s Fred Dixon as CEO

Tourism

Singapore’s Push for Indian Tourists: 3 Deals in 3 Days

In just the first three days of April, Singapore Tourism Board has already dropped three announcements about teaming up with Indian companies, a clear sign of India's growing significance.

Peden Doma Bhutia | 3 weeks ago

Singapore’s Push for Indian Tourists: 3 Deals in 3 Days

Hotels

Big Money in the Big Fat Indian Wedding

The “I do” in Indian weddings is a multi-million-dollar extravaganza that will make your head spin faster than the bride and groom during their eleventh outfit change.

Peden Doma Bhutia | 1 month ago

Big Money in the Big Fat Indian Wedding

Tourism

Is India Safe for Female Travelers? Industry Reacts After Alleged Rape of Brazilian Tourist

As the world comes together to celebrate International Women's Day this week, news coming in from India highlights the country's struggle to provide a safe space for women.

Peden Doma Bhutia | 2 months ago

Is India Safe for Female Travelers? Industry Reacts After Alleged Rape of Brazilian Tourist

Tourism

Ex-Google Marketer Takes Tourism Ireland’s Top Job

Google is a key pillar in destination marketing. So it's interesting that Ireland tapped one of the tech giant's execs to be the new leader of its tourism strategy.

Dawit Habtemariam | 2 months ago

Ex-Google Marketer Takes Tourism Ireland’s Top Job

Tourism

Hollywood Sign’s 100th Anniversary: From Generic Ad to Iconic Image

Like Egypt's pyramids and New York's Statue of Liberty, Hollywood's sign will hold its status as a tourist draw for decades to come.

Dawit Habtemariam | 4 months ago

Hollywood Sign’s 100th Anniversary: From Generic Ad to Iconic Image

News Blog

Climate Change Not a Top Focus for U.S. Tourism Marketers: Report

Only 8% of U.S. tourism boards strongly prioritize addressing climate change and reducing greenhouse gas emissions to zero. In contrast, 62% of European tourism boards and 29% of Canadian tourism boards have made it a top priority. That’s according to Sojern’s “State of Destination Marketing 2024.” The report is based on a survey of over…

Dawit Habtemariam | 5 months ago

Tourism

Orlando’s $100 Million Tourism Marketing Budget Faces Cuts

Visit Orlando has one of the largest budgets in the U.S. and is the envy of destination marketers. All eyes are on what happens next.

Dawit Habtemariam | 5 months ago

Orlando’s $100 Million Tourism Marketing Budget Faces Cuts

News Blog

Sweden Reminds Tourists It’s Not Switzerland in New Campaign

Visit Sweden launched a new marketing campaign to remind the world to stop mixing up Sweden with Switzerland, the tourism board announced on Tuesday. Called "Welcome to Sweden (not Switzerland)," the campaign kicked off with a playful message to Swiss public officials. In the video, Sweden proposes what the countries should promote to better differentiate…

Dawit Habtemariam | 6 months ago