Articles tagged “destination marketing”

New York Tourism Hires Former Starwood Exec to Woo Chinese Meetings

New York Tourism Hires Former Starwood Exec to Woo Chinese Meetings

Jing Travel

Visitation from China declined in the first half of 2017, which makes the role of individual destination marketing organizations even more crucial. New York City has a multi-layered approach, which includes targeting convention business.

6 days ago

Travel Megatrends 2018: Latin America Will Take Nation Branding to New Extremes

Travel Megatrends 2018: Latin America Will Take Nation Branding to New Extremes

Luke Bujarski , Skift

Latin America’s tourist destinations have excelled at nation branding by creating vibrant and colorful content to entice travelers. In 2018, the region’s tourism offices will get more savvy with their digital marketing efforts as the visitor economy grows in importance.

1 week ago

Travel Megatrends 2018: Cities Navigate the Clash of Visitor and Local Economies

Travel Megatrends 2018: Cities Navigate the Clash of Visitor and Local Economies

Greg Oates, Skift

City leaders in government, tourism, and economic development are collaborating more strategically to grow their leisure and business travel sectors in alignment with the interests of their local communities and industries.

4 weeks ago

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Colombia’s Natural Wonders Attract a New Generation of Luxury Travelers

Colombia’s Natural Wonders Attract a New Generation of Luxury Travelers

ProColombia + Skift

Tourism in Colombia has surged in recent years, partly thanks to the fact that tourism leaders are positioning the country as a leading destination for nature and outdoor adventure experiences.

4 weeks ago

Looming Water Shutoff Threatens Cape Town Tourism

Looming Water Shutoff Threatens Cape Town Tourism

Richard Holmes, Skift

In less than 100 days, Cape Town may run out of water. While the impact on the city’s crucial tourism industry has been limited thus far, that could soon change.

4 weeks ago

Chinese Tourism Could Increase if Governments Take These Steps

Chinese Tourism Could Increase if Governments Take These Steps

Daniel Meesak, Jing Travel

This story makes a case that governments — and not just tourism boards — have a big role to play in capturing more of the outbound Chinese travel market. Will authorities around the world take heed?

4 weeks ago

Destinations Leverage 2018 Events to Lure More Visitors

Destinations Leverage 2018 Events to Lure More Visitors

Beth J. Harpaz, Associated Press

Cities like Paris and Shanghai always inspire wanderlust. But several other places, such as Malta, which is holding a year-long cultural festival., claim defining reasons for travelers to visit them in 2018.

2 months ago

Interview: VisitBritain Chairman Steers Tourism Boom Through Brexit Uncertainties

Interview: VisitBritain Chairman Steers Tourism Boom Through Brexit Uncertainties

Andrew Sheivachman, Skift

Tourism, along with business travel, is on the rise again in the UK due to a weak British pound and cheap flights. VisitBritain is trying to make the most of it despite the lingering ramifications of the political mess that is Brexit.

3 months ago

Wyoming Considers a Tourism Tax to Pay for Its Destination Marketing

Wyoming Considers a Tourism Tax to Pay for Its Destination Marketing

Bob Moen, Associated Press

It theoretically makes sense to have a one percent tax rise on typical tourist expenses to allow Wyoming to boost its annual destination marketing budget to around $17 million. But the plan will only work if the money is budgeted effectively.

3 months ago

Giant Idaho Potato Replica Is Becoming an Airbnb Rental After Years on the Road

Giant Idaho Potato Replica Is Becoming an Airbnb Rental After Years on the Road

John O'Connell, Associated Press

Is this spud for you? It just might be for Airbnb guests looking for a unique place to stay.

4 months ago

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New eBook: The Modern Tourism Marketer’s Guide to Video

New eBook: The Modern Tourism Marketer’s Guide to Video

CrowdRiff + Skift

Video is one of the most powerful influencers in the visual decision making process, allowing audiences to experience destinations in a unique, personal way.

4 months ago

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Skift Podcast: How London is Powering a Travel Startup Cluster

Skift Podcast: How London is Powering a Travel Startup Cluster

London and Partners + Skift

Destinations can be doing a lot more to forge alliances between tourism and tech. London & Partners shows how.

5 months ago