Articles tagged “tourism campaigns”

Online Travel

‘Multiple Indias’: Yatra and MakeMyTrip CEOs Push Travel Industry To Embrace India’s Diversity

The leaders of MakeMyTrip and Yatra Online advocate for a keep-your-head-down approach: understanding India's latest travelers, focusing on customer retention, and embracing the digital landscape without being bogged down by competitors.

‘Multiple Indias’: Yatra and MakeMyTrip CEOs Push Travel Industry To Embrace India’s Diversity

Tourism

Hawaii’s New Message to Tourists: ‘Maui Is Ready’

Maui is ready for its close-up, according to a new marketing campaign. If tourism doesn't rebound soon, valuable talent may leave.

Hawaii’s New Message to Tourists: ‘Maui Is Ready’

News Blog

IDEAS: Experience Abu Dhabi Encourages Visitors to ‘Find Your Pace’ with New Global Campaign

Experience Abu Dhabi has launched a new global campaign titled ‘Find Your Pace', with the aim of inspiring curiosity 'for every type of traveller.' Credit: Experience Abu Dhabi The campaign video follows four characters as they explore Abu Dhabi for the first time, with destinations featured in the campaign including Al Ain Oasis, Louvre Abu…

News Blog

Sri Lanka Launches First Global Tourism Campaign in 16 Years

Sri Lanka has finally announced its plans to roll out its global tourism marketing campaign urging tourists “You’ll Come Back For More,” marking the first such campaign since 2007.   Skift had earlier highlighted the country's 16-year gap in robust tourism promotion. The country had developed a comprehensive consumer campaign in 2021, which had then…

News Blog

IDEAS: Destination Canada Wants You to Learn How to Winter the Canadian Way in New Campaign

Destination Canada has joined forces with Nicole Byer, host of the Netflix show 'Nailed It!', on a series of short videos designed to teach viewers 'how to winter the Canadian way.’ https://www.instagram.com/reel/C0PWUSVvx7x/ The campaign is made up of four short videos, which sees Byer in a series of humorous sketches and locations as she shares…

News Blog

IDEAS: Ras Al Khaimah Launches Campaign Starring the ‘Most Relaxed Cat in the World’

Ras Al Khaimah Tourism Development Authority has launched a new cat-inspired campaign designed to highlight the ‘#PurrrfectVacation’. Credit: Ras Al Khaimah Tourism Development Authority The 'All About You' campaign was created by FABLEfx, and stars Leo the cat as he journeys across Ras Al Khaimah to discover all that the Emirate has to offer whilst…

News Blog

IDEAS: Historic Art Figures Embark on Travel Adventures in New easyJet Campaign

easyJet has launched a new campaign in collaboration with creative agency VCCP London that features some of the world’s most renowned faces in art brought to life. The ‘Get Out There’ campaign sees Mona Lisa, David, The Thinker, Girl with the Pearl Earring, and even a pair of cherubs as they embark on journeys through…

Tourism

Women’s World Cup Ignites Aussie Tourism Surge, Led by U.S. Visitors

After years of strict lockdowns, Australia has a run of international sporting events which will support the nation's tourism return.

Women’s World Cup Ignites Aussie Tourism Surge, Led by U.S. Visitors

Tourism

Philippines’ New Tourism Campaign Embraces Love for the Country

In the face of escalating tourism competition across Southeast Asia, Philippines is diving headfirst into the notion that love is what makes the world go around. The archipelago is wholeheartedly capitalizing on this powerful sentiment to propel its tourism sector to new heights.

Philippines’ New Tourism Campaign Embraces Love for the Country

News Blog

IDEAS: Virgin Voyages’ Jen AI Creates Personalized Invites From Jennifer Lopez

Virgin Voyages have expanded their partnership with Chief Entertainment, Lifestyle & Celebration Officer, Jennifer Lopez, with the introduction of Jen AI, a new personalized invitation tool. Thanks to the newly launched campaign, customers will now have the opportunity to create a personalized invitation from Jennifer Lopez, or at the very least, an impressive resemblance of…