Articles tagged “tourism campaigns”

Media and PR

Ireland Tourism Turns to Bad Sisters and Derry Girls

Tourism Ireland has successfully built its brand to attract repeat visitors over the years, and its new campaign should put it in position to finally surpass pre-pandemic revenue levels.

Ireland Tourism Turns to Bad Sisters and Derry Girls

Media and PR

Australia’s New Ad Campaign Spotlights Indigenous Peoples, Not Aussie Stars

Australia has finally launched a new tourism campaign, and it's taking the much overdue steps of encouraging visitors to travel to lesser-known destinations and invest in local communities.

Australia’s New Ad Campaign Spotlights Indigenous Peoples, Not Aussie Stars

Online Travel

The 10 Best Designed Tourism Websites in the World 2022

In a frantic attempt to avoid being left behind, official tourism organization websites are doing their best to catch up to the high expectations of the new traveler — tourists of the post-pandemic digital age.

The 10 Best Designed Tourism Websites in the World 2022

Hotels

Hopper’s New Leave-For-Any-Reason Option and Other Top Stories This Week

In Skift's top stories this week, Hopper's decision to allow customers to leave for any reason will have consequences, hotels are increasingly accommodating electric vehicles, and Denver is becoming a new tech hub.

Hopper’s New Leave-For-Any-Reason Option and Other Top Stories This Week

Media and PR

New Philippines Tourism Campaign Gives Props to Local Workers

The Department of Tourism Philippine's newest video is the epitome of "talk about creative advertising" — performers mold their bodies into birds, mountains, waterfalls, and oceans to remind tourists that there are workers behind every tourism experience, and that they deserve recognition.

New Philippines Tourism Campaign Gives Props to Local Workers

Tourism

Japan Mulls Bringing Back Travel Subsidy Program — Reports

Japan may have fallen behind other Asian destinations in reopening its borders, but it surely doesn't want to be left out in the race as travelers look eastward.

Japan Mulls Bringing Back Travel Subsidy Program — Reports

Tourism

Morocco’s Covid Policies Work Against Creative New Tourism Pitch

Morocco uses its latest campaign to promote a “true experience” of the destination with a funky twist. However, campaigns such as these need to be backed by tourist-friendly policies.

Morocco’s Covid Policies Work Against Creative New Tourism Pitch

Tourism

Ghana’s Return Tours Tap Celebrity African Americans – And Overlook a Reality

Ghana’s push to attract more African Americans to visit and invest makes sense, but using celebrities to drive the campaign is problematic. Not least, two years of pandemic means residents will increasingly scrutinize the tourism sector and demand a transparent, long-term plan to benefit host communities.

Ghana’s Return Tours Tap Celebrity African Americans – And Overlook a Reality

Tourism

Puerto Rico Empowers Locals for First Post-Pandemic Tourism Campaign

Humanizing local communities in popular global tourism destinations is still frighteningly not happening as it should, but Puerto Rico's new campaign shares local stories told about, and by, real individuals to portray a genuine picture of who they are.

Puerto Rico Empowers Locals for First Post-Pandemic Tourism Campaign

Coronavirus

Philadelphia’s New Tourism Campaign Advances Close-To-Home Strategy

Tourism marketing from destinations that continue to prioritize their resident communities are likely to build a more resilient future. If Visit Philadelphia keeps applying that lesson past the pandemic years, it's likely to pay off long term.

Philadelphia’s New Tourism Campaign Advances Close-To-Home Strategy