Articles tagged “tourism campaigns”

Coronavirus

Cambodian Hotelier Schools the World on Tourism Storytelling

Great storytelling always wins, in that it reminds us what travel should be about — the place and its host communities. It's a skill that more tourism campaign creators need to harness as part of "building back better."

Cambodian Hotelier Schools the World on Tourism Storytelling

Tourism

Milan Tourism Campaign Amid Omicron Could Be Smartly Timed

Pandemic ups and downs aside, a destination must stay top of mind with travelers. For Milan, repositioning the city's image means finding creative ways to hit the right note of cheer until a recovery is here to stay.

Milan Tourism Campaign Amid Omicron Could Be Smartly Timed

Tourism

Tourism Fiji’s Shameless New Campaign Is a Reminder for Marketers Everywhere

Here's to hoping we don't see another one of these anytime soon. Host communities everywhere, irrespective of the destination's income level or racial makeup, are the face and the raison d'être of this global tourism industry — and they deserve better.

Tourism Fiji’s Shameless New Campaign Is a Reminder for Marketers Everywhere

Tourism

Iceland’s Genius Parody of Mark Zuckerberg’s Metaverse to Woo Tourists

Destinations continue to push out some of the best tourism marketing campaigns we've seen since the big pandemic pause.

Iceland’s Genius Parody of Mark Zuckerberg’s Metaverse to Woo Tourists

Tourism

Oregon’s Animated Tourism Ad Is An Antidote for the Pandemic Fatigued

Some of it may be aspirational, but Travel Oregon's ad is hitting the right notes at a time when we're all looking to feel the magic of travel again.

Oregon’s Animated Tourism Ad Is An Antidote for the Pandemic Fatigued

Tourism

South Korea’s New Tourism Campaign With 161 Million Views Online Already

Show, don't preach — that's what other destinations can glean from Korea's viral campaign.

South Korea’s New Tourism Campaign With 161 Million Views Online Already

Tourism

New York City’s New $30 Million Tourism Campaign Says ‘It’s Time’

The Big Apple's post-pandemic revival is here and it's hitting all the mediums to say it in a $30 million, yearlong campaign that might just create the intense "FOMO" it's aiming to stir up in travelers far and wide.

New York City’s New $30 Million Tourism Campaign Says ‘It’s Time’

Tourism

3 New Tourism Ad Campaigns Striking the Right Tone for These Times

The rise of responsible travel messaging in marketing is a welcome next step, as destinations prepare for the return of large summer crowds locally, and international travelers keep a close eye on their favorite locales. Now's also the time to warn the ugly tourists.

3 New Tourism Ad Campaigns Striking the Right Tone for These Times

Coronavirus

Malta’s Summer Tourism Strategy: Pay Visitors to Come

Tourists must book directly with a hotel to qualify to get a cash reward. That restriction will help avoid any Mediterranean island's taxpayer money going into the pockets of global travel agencies.

Malta’s Summer Tourism Strategy: Pay Visitors to Come

Online Travel

Trip.com Group’s New Recovery Campaign Shows Tourism Leaders Still Long for China’s Outbound Travelers

World tourism leaders make a beeline for this new initiative to get people, especially the world's highest spending tourists, to travel again. Kudos to Trip.com Group for picking up the mantle to unite the global industry.

Trip.com Group’s New Recovery Campaign Shows Tourism Leaders Still Long for China’s Outbound Travelers