VisitBritain Rides AI Wave in Campaign Featuring Accent Game
Photo Credit: VisitEngland's lastest campaign features a game testing prospective visitors knowledge of UK accents. Visit Britain is also aiming to increase visitation to destinations outside of London, including this attraction in Cardiff, Wales.Source: VisitBritain Wikimedia Commons / Lilo Lil (Eiona Roberts)
Skift Take
While this latest batch of AI-inspired campaigns is short of revolutionary, it’s encouraging to see brands moving towards what will hopefully be more thoughtful, insightful marketing in the future.
VisitBritain is jumping on the artificial intelligence bandwagon.
As part of its multimillion dollar campaign targeting American travelers, the national tourism agency created a game that leverages AI voice technology to test regional English accents as part of its ‘Fake (Br)it Till You Make It’ campaign.
Users are invited to try the various accents, which AI scores, as well as share their s
