Articles tagged “jordan”

Jordan Tourism Adjusts to Rapid Changes in Destination Marketing

Jordan Tourism Adjusts to Rapid Changes in Destination Marketing

Hannah Sampson, Skift

Embracing influencers and virtual reality, Jordan tourism is working to evolve as destination marketing tactics change.

2 years ago

Jordan Tourism Says Jesus Baptism Site Is as Important as Petra

Jordan Tourism Says Jesus Baptism Site Is as Important as Petra

Karin Laub, Associated Press

Jordan tourism is trying to promote itself as a stable, safe destination while there's so much unrest swirling around it in places like Iraq, Syria and Lebanon. Highlighting attractions that don't get as much publicity as they should is the tourism board's formula here.

2 years ago

In Battle Over Jesus Tourism, UNESCO Sides With Jordan

In Battle Over Jesus Tourism, UNESCO Sides With Jordan

Karin Laub and Sam McNeil, Associated Press

When you mix deeply held religious beliefs, political conflict, and the business of tourism you never end up with a result that's anything less than muddy.

4 years ago

Jordan Tourism Hopes Drone Video Marketing Can Trump Regional Strife

Jordan Tourism Hopes Drone Video Marketing Can Trump Regional Strife

Joyce Manalo, Skift

Raising awareness with awe-inspring footage may not be enough to bring in travelers when fear is an issue, but it can help redefine armchair tourism.

4 years ago

Jordan Tourism Plummets Because of Middle East Strife Beyond Its Borders

Jordan Tourism Plummets Because of Middle East Strife Beyond Its Borders

Donna Abu-nasr , Bloomberg

Jordan is renowned for its relative stability in a very tough neighborhood but its tourism industry is nevertheless the latest victim of the strife in Syria and elsewhere.

4 years ago

Jordan’s Last Glimpse of Tourism Slips as Political Tensions Mounts

Jordan’s Last Glimpse of Tourism Slips as Political Tensions Mounts

Karin Laub, Associated Press

Perception is key when it comes to travel in conflict areas and Jordan long held onto its image as an oasis amid chaos. The message is becoming more difficult to maintain as outside pressures grow.

4 years ago

New Air Arabia Deal Opens Prospects of Low-Cost Flights to Europe

New Air Arabia Deal Opens Prospects of Low-Cost Flights to Europe

Deena Kamel Yousef, Bloomberg

A low-cost carrier connecting Jordan with Europe would be a boon for tourism in Jordan.

5 years ago

Jordan Turns to UNESCO and Italy to Help Protect Petra’s Treasures

Jordan Turns to UNESCO and Italy to Help Protect Petra’s Treasures

The Jordan Times

Italy has its own challenges protecting archaeological treasures, but it's smart of Jordan to turn for help before it becomes too late.

5 years ago

Artists in Jordan Paint Murals to Attract Visitors to An Overlooked Neighborhood

Artists in Jordan Paint Murals to Attract Visitors to An Overlooked Neighborhood

Muath Freij, Jordan Times

Neighborhoods surrounding big tourism attractions need some love, too, and this mural project is a nice way to get visitors to explore the environs a bit.

5 years ago

U.S. Government Funds Jordan Tourism’s Social Media and TripAdvisor Marketing Efforts

U.S. Government Funds Jordan Tourism’s Social Media and TripAdvisor Marketing Efforts

Khetam Malkawi, The Jordan Times

USAID is making a bet that marketing campaigns on social media and TripAdvisor are just what Jordan needs to improve its tourism -- and stability in a region that some visitors are leery of visiting.

5 years ago

Jordan Studies Impact of Earthquakes of the Future in Petra Region

Jordan Studies Impact of Earthquakes of the Future in Petra Region

Khetam Malkawi, Jordan Times

Jordan is showing that it's better to plan before the earthquakes than after.

6 years ago

Syria’s Domino Effect on the Region’s Tourism

Adrian Bridge, The Daily Telegraph

With the exception of Jordan, the countries hit hardest by the Syrian crisis are the rare destinations that have both a democracy and secular leadership.

6 years ago