Articles tagged “visitbritain”

If the tourism industry doesn't want a replay of 2019 overtourism, they need to adjust their strategies and tactics.

Today's edition of Skift's daily podcast looks at U.S. vaccine rules, Qantas’ new CEO, and VisitBritain’s AI-assisted campaign.

While this latest batch of AI-inspired campaigns is short of revolutionary, it’s encouraging to see brands moving towards what will hopefully be more thoughtful, insightful marketing in the future.

Government agencies, planemakers, and telecom companies still have work to do to ensure safe flight operations around airports with 5G airwave infrastructure.

VisitBritain is focused on promoting the country's lesser-known sites, but CEO Patricia Yates acknowledges a big challenge it faces is getting people to understand there's a lot more to the island than London.

No major surprises in this latest phase of international reopening, but serious questions over the U.S.'s absence.

From addressing consumer fears to sustainability trends, the business of promoting tourism just got a lot harder.

The UK's reopening strategy has been fragmented across its four nations, but it's good to see the tourism boards working together to regain consumer confidence.

During the coronavirus pandemic, Britain has been something of an outlier in Europe — and not in a good way. As travel reopens on the continent, the travel industry is loudly questioning the logic of its quarantine and proposing a better way.

The UK might have seen a fall in tourists in 2018, but that has a lot to do with the extraordinary growth the year before. The longer-term trend is for steady growth as long as Brexit doesn't get in the way.