Articles tagged “visitbritain”

Business Travel

How the UK’s Reveal of 12 ‘Green Light’ Safe Travel Countries Will Drive Bookings — Just Not to U.S.

No major surprises in this latest phase of international reopening, but serious questions over the U.S.'s absence.

How the UK’s Reveal of 12 ‘Green Light’ Safe Travel Countries Will Drive Bookings — Just Not to U.S.

Tourism

Tourism Leaders Need to Expect the Unexpected in the Next Decade

From addressing consumer fears to sustainability trends, the business of promoting tourism just got a lot harder.

Tourism Leaders Need to Expect the Unexpected in the Next Decade

Tourism

UK Tourism Sector Releases ‘Good to Go’ Campaign to Spur Staycations

The UK's reopening strategy has been fragmented across its four nations, but it's good to see the tourism boards working together to regain consumer confidence.

UK Tourism Sector Releases ‘Good to Go’ Campaign to Spur Staycations

Tourism

UK’s Quarantine Strategy Leaves It Out of Step With Europe’s Summer Season

During the coronavirus pandemic, Britain has been something of an outlier in Europe — and not in a good way. As travel reopens on the continent, the travel industry is loudly questioning the logic of its quarantine and proposing a better way.

UK’s Quarantine Strategy Leaves It Out of Step With Europe’s Summer Season

Tourism

UK Tourism Has a Europe Problem: Decline in Visitors From the Continent

The UK might have seen a fall in tourists in 2018, but that has a lot to do with the extraordinary growth the year before. The longer-term trend is for steady growth as long as Brexit doesn't get in the way.

UK Tourism Has a Europe Problem: Decline in Visitors From the Continent

Tourism

Interview: VisitBritain Chairman Steers Tourism Boom Through Brexit Uncertainties

Tourism, along with business travel, is on the rise again in the UK due to a weak British pound and cheap flights. VisitBritain is trying to make the most of it despite the lingering ramifications of the political mess that is Brexit.

Interview: VisitBritain Chairman Steers Tourism Boom Through Brexit Uncertainties

Tourism

Visit Britain Has a New Marketing Campaign, But Deal-Seekers Were Coming Anyway

Sometimes you have good luck and sometimes you have good timing. And sometimes you have both. Visit Britain's campaign already makes sense since the U.S. is the UK's most valuable source market. But many Americans were probably already mulling a UK trip because of the great exchange rate without the coaxing of a tourism board.

Visit Britain Has a New Marketing Campaign, But Deal-Seekers Were Coming Anyway

Tourism

Interview: VisitBritain CEO on Being a Tourism Catalyst

Balcombe is in a prime position to bring about change in VisitBritain's strategies, coming from a travel background but with fresh eyes on the particular challenges of destination marketing.

Interview: VisitBritain CEO on Being a Tourism Catalyst

Media and PR

VisitBritain Turns to Tumblr for a More Social Kind of Content Marketing

Yahoo's ownership of Tumblr can be an attractive dynamic for travel brands that are looking for an alternative to Facebook and to extend their presence in online media and video.

VisitBritain Turns to Tumblr for a More Social Kind of Content Marketing

Tourism

British Travel Brands Highlight UK’s Undiscovered Attractions

More destinations and flag carriers should join forces to produce such high-quality content that highlights attractions beyond the predictable ones.

British Travel Brands Highlight UK’s Undiscovered Attractions