Articles tagged “visitbritain”

Skiftx Original
Why a Glasgow Architecture Conference Focused on Its Legacy Impact

Why a Glasgow Architecture Conference Focused on Its Legacy Impact

Greg Oates, SkiftX

This conference planner sums it up best: “So many times an organization comes into a city, invades it for a few days, and then leaves. For us, we relied on the universities, pulling their knowledge and access to people, to create what we hope is a long-lasting conversation about the future of cities between us and the people of Glasgow.”

5 months ago

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The Next Generation of Transportation Tech Is Happening In UK Cities

The Next Generation of Transportation Tech Is Happening In UK Cities

VisitBritain + Skift

The UK has become one of the world’s most attractive destinations for the advanced manufacturing and automotive sectors. Download our latest report to learn more.

6 months ago

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Bristol is Emerging as The UK’s Leading Virtual Reality Hub

Bristol is Emerging as The UK’s Leading Virtual Reality Hub

VisitBritain + Skift

Bristol, England is a perfect example of the level of innovation and technology that's continuing to grow across UK cities. Download our latest report to learn more about the state of meetings and events in the UK.

6 months ago

Interview: VisitBritain Chairman Steers Tourism Boom Through Brexit Uncertainties

Interview: VisitBritain Chairman Steers Tourism Boom Through Brexit Uncertainties

Andrew Sheivachman, Skift

Tourism, along with business travel, is on the rise again in the UK due to a weak British pound and cheap flights. VisitBritain is trying to make the most of it despite the lingering ramifications of the political mess that is Brexit.

8 months ago

Interview: VisitBritain CEO on Being a Tourism Catalyst

Interview: VisitBritain CEO on Being a Tourism Catalyst

Samantha Shankman, Skift

Balcombe is in a prime position to bring about change in VisitBritain's strategies, coming from a travel background but with fresh eyes on the particular challenges of destination marketing.

3 years ago

VisitBritain Turns to Tumblr for a More Social Kind of Content Marketing

VisitBritain Turns to Tumblr for a More Social Kind of Content Marketing

Joyce Manalo, Skift

Yahoo's ownership of Tumblr can be an attractive dynamic for travel brands that are looking for an alternative to Facebook and to extend their presence in online media and video.

4 years ago

Why Bucket List Attractions Fall Flat With Visitors

Why Bucket List Attractions Fall Flat With Visitors

Doug Lansky, Skift

Big attractions that rest on their laurels can quickly become tired cliches that future travelers drop from their bucket lists.

4 years ago

VisitBritain Appoints New CEO with Focus on Digital Marketing

VisitBritain Appoints New CEO with Focus on Digital Marketing

Samantha Shankman, Skift

VisitBritain's new leadership will make way for more innovative and effective marketing strategies, which could help the country continue its tourism growth amid intense competition.

4 years ago

VisitBritain Is on the Hunt for the Next Great Tourism Board CEO

VisitBritain Is on the Hunt for the Next Great Tourism Board CEO

Samantha Shankman, Skift

Most professional travel roles boil down to marketing and trying to get travelers to pick your destination, hotel, or airline over all other choices. You ace that and your skills applicable in almost any sector.

4 years ago

VisitBritain Builds Bollywood App For Indian Visitors, For Navigating British Film Spots

VisitBritain Builds Bollywood App For Indian Visitors, For Navigating British Film Spots

Samantha Shankman, Skift

Destinations are getting more sophisticated in their marketing and engagement techniques. Giving potential visitors a tool rather than a static video or ad raises awareness and excitement for the destination.

4 years ago

VisitBritain Spotlights the Businesses Doing the Most to Welcome Chinese Visitors

VisitBritain Spotlights the Businesses Doing the Most to Welcome Chinese Visitors

Samantha Shankman, Skift

The initiative is a weak attempt to make up for lost time. Fortunately for the UK, the number of outbound Chinese travelers will continue to grow and travel to destinations where visa regulations are the easiest to get through.

4 years ago

VisitBritain Builds Its New Ad Campaign Around a Contemporary Soundtrack

VisitBritain Builds Its New Ad Campaign Around a Contemporary Soundtrack

Samantha Shankman, Skift

Travel brands worldwide should be looking to the UK for role models as both VisitBritain and British Airways have showed a knack for understanding what style of ads appeal to modern-day travelers.

4 years ago