Articles tagged “visitbritain”

UK Tourism Has a Europe Problem: Decline in Visitors From the Continent

UK Tourism Has a Europe Problem: Decline in Visitors From the Continent

Patrick Whyte, Skift

The UK might have seen a fall in tourists in 2018, but that has a lot to do with the extraordinary growth the year before. The longer-term trend is for steady growth as long as Brexit doesn't get in the way.

8 months ago

Skiftx Original
Why a Glasgow Architecture Conference Focused on Its Legacy Impact

Why a Glasgow Architecture Conference Focused on Its Legacy Impact

SkiftX

This conference planner sums it up best: “So many times an organization comes into a city, invades it for a few days, and then leaves. For us, we relied on the universities, pulling their knowledge and access to people, to create what we hope is a long-lasting conversation about the future of cities between us and the people of Glasgow.”

2 years ago

Sponsored
The Next Generation of Transportation Tech Is Happening In UK Cities

The Next Generation of Transportation Tech Is Happening In UK Cities

VisitBritain + Skift

The UK has become one of the world’s most attractive destinations for the advanced manufacturing and automotive sectors. Download our latest report to learn more.

2 years ago

Sponsored
Bristol is Emerging as The UK’s Leading Virtual Reality Hub

Bristol is Emerging as The UK’s Leading Virtual Reality Hub

VisitBritain + Skift

Bristol, England is a perfect example of the level of innovation and technology that's continuing to grow across UK cities. Download our latest report to learn more about the state of meetings and events in the UK.

2 years ago

Sponsored
Skift Report: How UK Cities Excel at Hosting Conferences in Advanced and Creative Industries

Skift Report: How UK Cities Excel at Hosting Conferences in Advanced and Creative Industries

VisitBritain + Skift

Sector expertise is becoming increasingly important for international conference planners and decision-makers in choosing a destination. In our latest report, we examine how UK cities excel at hosting conferences in advanced and creative industries. Download the report to learn more.

2 years ago

Interview: VisitBritain Chairman Steers Tourism Boom Through Brexit Uncertainties

Interview: VisitBritain Chairman Steers Tourism Boom Through Brexit Uncertainties

Andrew Sheivachman, Skift

Tourism, along with business travel, is on the rise again in the UK due to a weak British pound and cheap flights. VisitBritain is trying to make the most of it despite the lingering ramifications of the political mess that is Brexit.

2 years ago

Visit Britain Has a New Marketing Campaign, But Deal-Seekers Were Coming Anyway

Visit Britain Has a New Marketing Campaign, But Deal-Seekers Were Coming Anyway

Dan Peltier, Skift

Sometimes you have good luck and sometimes you have good timing. And sometimes you have both. Visit Britain's campaign already makes sense since the U.S. is the UK's most valuable source market. But many Americans were probably already mulling a UK trip because of the great exchange rate without the coaxing of a tourism board.

3 years ago

Interview: VisitBritain CEO on Being a Tourism Catalyst

Interview: VisitBritain CEO on Being a Tourism Catalyst

Samantha Shankman, Skift

Balcombe is in a prime position to bring about change in VisitBritain's strategies, coming from a travel background but with fresh eyes on the particular challenges of destination marketing.

5 years ago

VisitBritain Turns to Tumblr for a More Social Kind of Content Marketing

VisitBritain Turns to Tumblr for a More Social Kind of Content Marketing

Joyce Manalo, Skift

Yahoo's ownership of Tumblr can be an attractive dynamic for travel brands that are looking for an alternative to Facebook and to extend their presence in online media and video.

5 years ago

British Travel Brands Highlight UK’s Undiscovered Attractions

British Travel Brands Highlight UK’s Undiscovered Attractions

Samantha Shankman, Skift

More destinations and flag carriers should join forces to produce such high-quality content that highlights attractions beyond the predictable ones.

5 years ago

Why Bucket List Attractions Fall Flat With Visitors

Why Bucket List Attractions Fall Flat With Visitors

Doug Lansky, Skift

Big attractions that rest on their laurels can quickly become tired cliches that future travelers drop from their bucket lists.

5 years ago

VisitBritain Appoints New CEO with Focus on Digital Marketing

VisitBritain Appoints New CEO with Focus on Digital Marketing

Samantha Shankman, Skift

VisitBritain's new leadership will make way for more innovative and effective marketing strategies, which could help the country continue its tourism growth amid intense competition.

5 years ago