Articles tagged “visitbritain”

Interview: VisitBritain CEO on Being a Tourism Catalyst

Interview: VisitBritain CEO on Being a Tourism Catalyst

Samantha Shankman, Skift

Balcombe is in a prime position to bring about change in VisitBritain's strategies, coming from a travel background but with fresh eyes on the particular challenges of destination marketing.

3 years ago

VisitBritain Turns to Tumblr for a More Social Kind of Content Marketing

VisitBritain Turns to Tumblr for a More Social Kind of Content Marketing

Joyce Manalo, Skift

Yahoo's ownership of Tumblr can be an attractive dynamic for travel brands that are looking for an alternative to Facebook and to extend their presence in online media and video.

3 years ago

Why Bucket List Attractions Fall Flat With Visitors

Why Bucket List Attractions Fall Flat With Visitors

Doug Lansky, Skift

Big attractions that rest on their laurels can quickly become tired cliches that future travelers drop from their bucket lists.

3 years ago

VisitBritain Appoints New CEO with Focus on Digital Marketing

VisitBritain Appoints New CEO with Focus on Digital Marketing

Samantha Shankman, Skift

VisitBritain's new leadership will make way for more innovative and effective marketing strategies, which could help the country continue its tourism growth amid intense competition.

3 years ago

VisitBritain Is on the Hunt for the Next Great Tourism Board CEO

VisitBritain Is on the Hunt for the Next Great Tourism Board CEO

Samantha Shankman, Skift

Most professional travel roles boil down to marketing and trying to get travelers to pick your destination, hotel, or airline over all other choices. You ace that and your skills applicable in almost any sector.

3 years ago

VisitBritain Builds Bollywood App For Indian Visitors, For Navigating British Film Spots

VisitBritain Builds Bollywood App For Indian Visitors, For Navigating British Film Spots

Samantha Shankman, Skift

Destinations are getting more sophisticated in their marketing and engagement techniques. Giving potential visitors a tool rather than a static video or ad raises awareness and excitement for the destination.

4 years ago

VisitBritain Spotlights the Businesses Doing the Most to Welcome Chinese Visitors

VisitBritain Spotlights the Businesses Doing the Most to Welcome Chinese Visitors

Samantha Shankman, Skift

The initiative is a weak attempt to make up for lost time. Fortunately for the UK, the number of outbound Chinese travelers will continue to grow and travel to destinations where visa regulations are the easiest to get through.

4 years ago

VisitBritain Builds Its New Ad Campaign Around a Contemporary Soundtrack

VisitBritain Builds Its New Ad Campaign Around a Contemporary Soundtrack

Samantha Shankman, Skift

Travel brands worldwide should be looking to the UK for role models as both VisitBritain and British Airways have showed a knack for understanding what style of ads appeal to modern-day travelers.

4 years ago

VisitBritain Claims 44% of its Facebook Page Visitors Become Tourists

VisitBritain Claims 44% of its Facebook Page Visitors Become Tourists

Samantha Shankman, Skift

We have doubts this incredible conversion statistic is true, but it does underscore the significance a Facebook page plays in relation to other trip motivators.

4 years ago

VisitBritain Tells Hoteliers How Not to Offend Their Guests

Alice Philipson, The Daily Telegraph

It would be interesting if VisitBritain had a similar list for outbound tourists.

4 years ago

Theatre Tourism Brings in $4.3 Billion in Spending in UK

Theatre Tourism Brings in $4.3 Billion in Spending in UK

Steve Hawkes, Telegraph UK

2013 is turning out to a be a great year for UK tourism, and cultural and theatre tourism is a huge part of the draw.

4 years ago

Attracting Tourists Beyond Gateway Cities: Marketing London Plus Example

Attracting Tourists Beyond Gateway Cities: Marketing London Plus Example

Rafat Ali, Skift

How do you push people to other parts of the country beyond the big gateway cities, and spread the economic benefit of travel more evenly? The London Plus tips are good ones, universally applicable.

4 years ago